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How To Create A Promo Video For Your Online Course

Jun 6, 2024

The campaign for marketing that is the best for your program will largely be determined by the course's topic as well as your intended audience but no matter who you're looking to enroll in the course, there's a fact that will help your efforts: video marketing is one of the most efficient methods to connect and interact with people online.

If you are new to videography, it may be a daunting task, but don't fret! With the right tools and some direction, you can create videos that precisely reflect your strategy and catch the interest of your targeted public. Let's examine what exactly video marketing is and why it's become such a valuable instrument.

  What is the purpose of video marketing?

Video marketing involves using videos as part of your marketing. That's it! It's super simple and extremely successful. It's extremely simple and highly effective. promo video is a type of video that has been made for the purpose of marketing a specific event, product or offer and, in the case of your the case of an online course. The majority of promo videos are short (ours average about 15 seconds) and are designed with only one primary goal in attracting fresh students, as an example.

To be honest the concept of video marketing is not new. Video has been used by people for a long time. What makes today's market unique isn't necessarily a new piece of video technology, it's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media sites that give a (relatively) modern means for people to exchange thoughts and keep in touch. Since all these social media sites are accessible via apps for mobile devices and tablets, they can access them anytime and from any location. So, your program has the possibility to be connected continuously with members of your target students.

  What has changed with social media? the world of marketing via video?

Alongside revolutionizing the way people communicate with each other, social media has changed the way that you can interact with the members of the audience you're trying to reach. Unlike television or radio it is not off. In addition, the quantity of users that video advertising via social media has the potential to get to is immense. Think about it:

  Is the value that video marketing offers worth the energy it takes to make it?

The short answer to this question is an unquestionable yes. To get the full answer, let's first look at why your course's target audience might respond well to your video marketing efforts:

  • When you make videos with high-quality content, you can actually make an emotional connection to your class's intended viewers. Videos are a great way to highlight aspects of your brand that resonate with your audience as well as those who see your videos may feel like they know your brand better than if they take the information in written format. This is crucial if your course extends your business.
  • Videos are easier to digest than text. By providing a visual that people can focus at, video advertising will present your message in an easily comprehendible manner that combines sight and sound--making it memorable.
  • Utilizing video marketing could improve the chances of viewers to purchase what you are promoting, which means those who watch videos are more likely enroll in your online course.

In the event that engagement with targeted people is the goal of all video marketing campaigns but it's also important to look at the technical aspect of video marketing in order to figure out ways to create this participation. After all, you can't make a lasting impression on people if they don't see your video content. These are some methods that video marketing can bring even more value to your course's promotional campaign to get your message to a greater quantity of individuals:

  • People love sharing things that they find interesting through social media. video is an easy method to let them share your message. If you are able to make video content for marketing that is beneficial for your audience, they will be excited to share the videos with their family, friends as well as professional networks. In addition, they are more likely to sign up for your online training course.
  • Since video marketing does not require expensive equipment or extensive editing It can also be used to market your products in real-time (it's more efficient to produce videos than blog articles!). You may be surprised to learn that you can create a marketing video and post it in a matter of minutes (not hours) which allows you to create video marketing content which is interesting, relevant, and engaging. The result is content that viewers will be happy to be more likely to share.
How to create a promo video for your online course | Julie Ball |

  Can video marketing keep your course relevant?

Apart from the advantages of using video marketing, which we've talked about, there's a essential reason for why incorporating videos to your school's marketing strategy is an excellent concept: relevance.

Since technology has evolved in the past, businesses must keep pace in order to stay at the forefront of the people they want to reach. Video marketing is just the latest step in a long string of technological advances and tactics for marketing. Actually, Cisco predicts that video will account for 69% of all Internet traffic from consumers in 2017 and Nielsen predicts the 64% marketers experts expect video to be a fundamental aspect of marketing strategies.

  Here are the steps I take in putting together promotional videos:  

  Step One: PLAN  

It's essential to create an idea of what you want to accomplish before investing an hour or more making your film.

  • Decide the goal for your film. What is the action you would like your audience to take when they watch your video? Make a note of it! Be sure to clear your mind before going any more
  • What is the content you'll need for your video? List specific images or video videos you'd like to incorporate.
  • What kind of text do you wish to include? Include specific promotional offers or event information, coupons codes, or call-to-action.

  STEP 2 PRODUCE  

The majority of people get stuck because of lack of tech skills. However, you do not really require technical skills any more! We create all of our videos for promotion on our phones.

  • Choose where you will make the video. Make use of one of our top apps and you'll have amazing video in five minutes flat. Our top iPhone video applications are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while others are completely free. Many even come with templates, so you don't have to "design" everything. If you're not a tech expert Try Flipagram at first, as it's easy slideshow.
  • Upload your photos along with your text to the app that you prefer. Make sure to use only your own pictures or ones you own permission to use. Don't steal images off of Google!
  • Want music? Some apps have built-in music beds which can help create amazing sound effects for your videos. But just remember that most of the songs in your iTunes library are protected by copyright. You could be subject to sanctions if you include the songs in your video without having a license to make use of the video. (i.e. the possibility of being sued) and your sound could be censored, and your music may be banned from social media - gaaaahhh!) My preferred place to buy audio or sound effects is Audio Jungle.
  • Once you're finished you can save the video on your camera roll, or upload it to directly via the app.

Keep in mind that if you intend to upload your video on Instagram the video must be between 3 to 60 seconds. Keep in mind that attention spans are limited... so keep your video short.

Also, if you want your video to appear professional across all devices, go to a square-cut crop. That way, no one is required to flip their phone to watch the video.

Here's an example of a promo video for my course that I uploaded to Instagram (about fifteen seconds):

Course Promo Video Example

  STEP 3: PROMOTE  

  • Share your video on your social media platforms with some basic text and a link. Inform your followers what to do. (i.e. to reinforce the video's call-to-action)
  • Include the video on your YouTube channel. You can incorporate it into blog articles, guest posting for other websites, or in guest posts.
  • Use the video in your email marketing.

  Are you ready to create an advertisement video to promote your online course?  

Promo videos are a proven way to grow course enrolment. Utilizing the applications listed above, they really will be easier than you thought. So give it a go and watch the engagement on your social media increase!

If you have questions concerning creating a video promo to promote your online course send them to the comments section below. It is also possible to download my Video Planning Worksheet to aid you in planning your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing agency that helps women entrepreneurs expand their businesses along with their branding and themselves. If you want to learn how to produce professional videos to promote your company without spending money, you can take her course Easy Video Marketing for Small Businesses.