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How to Create a Loyalty program using the WordPress platform (7 Strategies)

Jul 8, 2023

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One of the easiest methods to increase your customers' retention is to develop a loyalty program. It can however be lengthy. Plus, if you're not very tech savvy and don't have a clue where to begin.

Fortunately, it's simple to build a loyalty system with WordPress. It is possible to set up several levels and develop a points system and offer discounts for your most loyal customers, and more.

In this article, we'll take a closer look at loyalty programs and look at the tools needed to create one. Then, we'll explore seven methods to develop an effective loyalty program using WordPress. Let's get rolling!

A Guide to Loyalty Programs

  • Reward new members for signing up to an account
  • Rewards members who renew a membership
  • Offer perks to students who take a class or get over a quiz score over a certain threshold
  • Reward past customers who return to make a purchase

This kind of thing.

In regard to the last technique, a popular method involves allowing shoppers to collect points for each purchase.

Rewards may include a variety of different items. These could be free goods, early access to sales, exclusive coupons and badges, points and anything else you can imagine.

If you can boil it down to it, rewarding customers gives them an incentive to make a purchase, renew an account and/or join.

In other words, loyalty programs yield a profit.

You could, for instance, make fun competitions and games so you can give clients the chance to earn more points. This way, you can make your business stand out from competition.

Not only that it shows that you value customer support. It's a great opportunity to express your gratitude and to show appreciation. As a result, you'll be better equipped to keep strong relationships with your customers.

The Tools You'll Need to create a loyalty program

Before starting for your first time, we have some basic instruments you can employ to build your loyalty program quickly and easily.

WordPress

WordPress is an open source content management system (CMS) which is ideal to publish and create content.

Since it's easy to use, it also happens to be the most used CMS around the globe. You can install WordPress your self at no cost.

After you've had WordPress setup, you can make use of it to build a business website (and a loyalty program). Since WordPress can be extremely adaptable and adaptable, you can create blogs posts, landing pages, digital images, files, coupons, and a bunch additional.

When you've installed WordPress it is possible to make use of plugins to enhance the functionality of your site.

It's pretty much the gold benchmark for managing and creating an loyalty program with WordPress. It's fast and it's easy.

MyCred

MyCred is a game-based plugin that integrates seamlessly with . It lets you create loyalty programs based on points, which are certain to be entertaining and engaging for your customers.

How to create a Loyalty Program using the WordPress platform (7 Strategies)

Now that you've got everything you need, let's take a look at 7 simple (but powerful) strategies to create your own customer loyalty programs by using WordPress!

1. Create Program Levels

One excellent way to design your loyalty program is by using several high-end levels. It is referred to as a tiered loyalty program.

It's not a surprise that tiered loyalty programs are extremely popular since they have the benefit of a 1.8-times more ROI (ROI). It also allows you identify and categorize your most valuable customers.

The tiered programs have also benefits of creating the feeling of FOMO that can encourage consumers to seek out the best levels.

It's still a great idea to make your program accessible to everyone (at minimum, at a level below). So, people who cannot afford spending too much can still join.

You can create this type of loyalty program structure with ease. To get started, you'll need to establish multiple membership options:

In this way, customers are able to upgrade and lower their program's levels. It also makes it easy for clients to assess the various levels and benefits.

For example, customers in your highest program tier may receive bigger discounts, or receive more than free items. In the end, it's a great option to set up rules that make it difficult for users to access content on your website:

This feature is useful for those who plan to provide premium content within your program for example, webinars, articles or classes.

2. Set Up a Points System

The establishment of a points system enables customers to gain recognition and receive rewards for their efforts. While points can be an excellent alternative, you may consider rewarding customers with rank badges, badges and other.

One reason this is so effective is because it can make your event more interesting and fun. You can, for instance, create leader boards where members can show off how many points they've received.

Plus, there are many possible actions that could result in points being won through your website. As an example, you could give points if you create a new account or when an existing member renews.

3. Begin the Referral Program

In addition, it lets the establishment of intimate and lasting relationships with your members. For you to start the referral system, you'll need to use a platform like Easy Affiliate:

After it's been installed, you'll be able to utilize Easy Affiliate to generate referral links for your members. In this way, they'll be able to send their customized affiliate URL to their referrers, and you can determine who is the person who actually buys or joins your affiliate program.

After that, you may pay members a commission or a fixed rate fee for each successful referral:

In addition, if you're rewarding members through other means, you can adjust the amount at "0". For example, you can reward members using coupons as well as premium content or loyalty points.

4. Include Webinars in Your program

While you can reward customers with monetary rewards and deals, you may prefer to offer something totally exclusive. In this case, you could establish a tier-based loyalty program in which your highest customers have access to exclusive content.

If this is the case then webinars can be one of the most engaging forms of content that you can offer. The format gives you a chance to educate and inspire your audience. Moreover, the face-to-face nature of webinars allows you to form more personal connections with your members.

It's also a highly adaptable strategy. Since you decide the date, time as well as other specifics, you'll be able to select the method which is most suitable for your needs. For instance, if you're a social media influencer who works a 9-5 schedule it might be more beneficial to have an interactive Q&A on the weekend:

On the other hand If you're an industry leader, you might want to host conferences as well. In this scenario, you'll be able to record your presentations to make them available at any time of day. This makes it more convenient for your customers.

5. Make a podcast for members only.

The number of people who listen to podcasts has increased rapidly over the last few years. In fact, 82 million people watched a podcast by 2021. What's more, this figure will likely to rise to 100 million before 2024.

Therefore, a podcast might be a great alternative to a loyalty program. By enabling it, you can make the program so that your loyal customers unlock exclusive audio material.

It's a plugin for free which allows you to streamline the whole subscriber management procedure and build a vibrant community. In particular, you could configure your loyalty program so that when a customer signs in, they'll immediately join your show as a private subscriber.

6. Offer VIP Deals

The non-monetary reward can be very efficient, however you may prefer financial rewards in order to entice customers to join the loyalty programs you have. If paying a commission isn't possible in your organization it is possible to offer exclusive VIP deals:

In addition, in order to keep customers active, you may hand discounts to those who earn a certain number of points. Additionally, you could award customers when they progress to the next tier of your program.

7. Create the Library of Resources

A resource library is an excellent option to store and organize lots of resources for your members. If your material is simple to locate, access and view, this creates a stellar User Experience (UX).

For instance, you may want to compile digital materials including webinars, ebooks recipes, blog posts and checklists, guidebooks, and many more. So, once users log in to their accounts it's simple and quick to connect with all your sources:

For the first step it is necessary to create a customized website using WordPress. This is the hub for your loyalty program members, containing all relevant information.

Conclusion

Here's a brief overview of how to create an incentive program to reward your customers with WordPress:

  1. Install a points-based system using MyCred.
  2. Create a referral program using Easy Affiliate.
  3. Incorporate webinars into your programming.
  4. Start a private podcast.
  5. Offer VIP deals.
  6. Create a resource library.

Have you got any queries regarding how you can create a loyalty program with WordPress? Tell us by commenting below!