How to Create a Digital Course in 2023 (9 Steps) |

Apr 28, 2023

There's no question that the digital course industry is taking off. Digital courses are no longer an emerging trend. Your grandmother is likely taking the courses.

The digital course industry is expected to reach one hundred dollars Trillion by the year 2030. There are a lot of opportunities for digital learning and an online library full of existing courses-you might be asking... is there room for me?


For those wanting to create an online course, the time is right. The time is now. Yes, there are lots of people taking part. There are more than ever willing to take digital courses.


If you're considering how to make a digital course This article will guide you through it. This article will cover what you need to know, how to pick the right topic, create a plan and deliver an amazing course that brings value your students and generates revenue!


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        In this post...    


    What exactly is a digital course?

    How do you create digital courses

      1. Find the Perfect Students

      2. Choose your Big Purpose

      3. Pick your delivery method

      4. Choose a digital course platform

      5. Design the materials

      6. Presell

      7. Record/Go Live

      8. Market it

      9. Change and develop

    Ready to start?


What is a Digital course?


A digital course is when you instruct an activity .... Um, Digitally? Okay, seriously though digitally refers to the most structured form of learning that is delivered on a digital platform. The majority of digital courses can guide students through the learning through audio, video, text or any combination of all three.


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Digital courses may be synchronous in that everyone is studying together. Also, they could be asynchronous, where students are able to learn at their own speed. (We offer a comprehensive guide on what the difference is. )


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How can you make digital courses


1. Find your ideal students


The first step to creating any digital course is to determine the intended audience. We like to call this the Ideal student. If you've got something to share, you'll require someone who is eager to learn about that subject.


Enter: Your Ideal Student.


Your ideal student is an amalgamation of someone that wants to be able to master something using what you're able to teach.


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We must be crystal clear about this, courses with particular, specific, ideal Students are more successful. Each time.


So your objective, prior to you begin to design an online course is to be really clear about who the course is designed for.


We would love to help you find your Ideal Student by talking to several persons! Sit down with 10 or fifteen people you believe would be interested in taking your class, and then ask the students questions such as:


 

  • What are you trying to learn that you need assistance with?        
  • What are the biggest issues you face in learning?        
  • Which are the best ways you like to learn?        
  • What amount of money could you put aside for a course to learn that thing?        


Do not forget to clarify what you are able to provide. Here are some questions you can ask yourself as you are finding your Ideal Student.


 

  • Are I the only person who is qualified to help? (Hint That it's often someone you were previously. )      
  • What elements of my life provide me with an advantage that I cannot match?        
  • What topics could I think of for a quarter of an hour with no notes? (Not the requirement notepads but it's a nice thought experiment)      


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2. Choose your Big Purpose


After you've identified your Ideal Student is in place, you can create what we call a Big Purpose .


The Big Purpose describes the change that students undergo as they complete the course. It is possible to create the Big Purpose statements like:


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3. Pick your delivery method


In the course of time, while planning how to make a digital course You'll have to take into consideration what you're going to do with the course.


There are lots of possible ways to accomplish this. As digital courses exist for the last decade or so Many individuals imagine a recorded (asynchronous) course where students take a course through lesson, and then watch the video.


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You can accomplish this if that's what you're into.


But there are so many possibilities! The cohort course is our favorite at the moment, which is basically a live-streamed course to the live audience. Students love them too! They enjoy having a conversation and posing questions at the same time.


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When you're thinking about what you'd like your presentation to present, consider your strengths and flaws as a speaker.


 

  • Do you thrive off a live presentation that has little chance for mistakes?        
  • Or are you going to end up being a mass of nerves that could profit from a script and a chance to "rerecord" if you mess up?        
  • Are you a good presenter or a better writer?        
  • Are you a singer with a fantastic voice but do not want your face on camera?        


The thing is, when designing a course for digital, it is pretty much your possibility of offering the course in a way that works most effectively for you. That's cool.


Also, think about the things beyond the course that can help students engage and be successful. As an example, we are a community here at Mighty, and a community mixed with a course is a super powerful thing.


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There are other items you could mix into your lessons:


 

  • Live events        
  • Virtual events        
  • Community        
  • Live stream        
  • Chat with a member        
  • Coaching for groups        
  • 1:1 coaching        


Make it your own when thinking about how to structure it. Utilize every tool you have available to provide an experience that is the most enjoyable to your students.


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4. Choose a digital course platform


You're going to need an area to host this thing. Many digital course instructors can get caught up in overthinking their courses' platform.


It's understandable really. There are so many alternatives. And most people will swear by the one that they prefer.


The post won't go deep into details about choosing the right course technology here, but we will do the same in this blog post .


However, based on what we talked about above, try to choose the platform for your course that allows you a lot of flexibility. You must be able to offer a live-streamed course if you want. You should be able to plug that live course to an LMS and then resell it. It should be possible to easily add things like community, live events, or coaching when you'd like to.


This is why we integrated courses on our community platform at Mighty. Our Spaces are flexible and offer everything you could ever need or desire to create courses that pack a punch: live streaming, live events as well as an LMS, members' profiles, discussion forums with all members chat, messaging, and a ton of other content choices.


5. Design the materials


In the future, you're going to start planning the materials for your online course.


If you have identified your primary goal as mentioned above, it's an excellent idea to tie that directly to the educational goals you want your students to have.


When you are planning the content to be taught in your online course, try to work backward. What are you hoping your students to accomplish? And if so, what do you need to teach your students about that task?


    Beware of the urge to put into all the details you know about a subject. Make sure you focus on the information that's will lead your student's ideal change they're looking for and need.


It is possible to create an outline for what the material will be. If you wish, utilize an LMS for a plan of the lessons each one will comprise of. Even if you end up giving a live-streamed course it is an excellent exercise. Then, you'll be able to draw out the purpose of every lesson as well as the content.


6. Presell


There's no need to go through this. However, if you're developing digital courses, selling them prior to the course is a great idea. Basically, this means having people pay in advance before you begin teaching the course.


Preselling is extremely effective with cohort courses since you teach the course once the students have opted to be present. But there are ways to presell asynchronous courses too.


There are plenty of benefits that come with this.


 

  • Make sure you have your income in the beginning to ensure you're successful before you begin. (You could also invest some part of it into the course if appropriate ).    
  • It's easy to get a sense of whether people want this course or not.        
  • If you aren't able to sell it, then don't build it! Instead of wasting your time building something and hope that people will purchase it, you will know immediately if the idea is likely to be successful. There are a variety of tweaks you can do to ensure it's effective.      


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7. Record and Go Live


The next step is to construct the course. If you're pre-recording the course, this will mean installing your equipment and getting ready to present.


If you're doing live courses, you'll need to be slightly more challenging in the beginning. It's important to share all the details of your class, prepare to broadcast, ensure sure that your recording is properly arranged, and all that jazz.


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8. Market it


If you haven't sold your digital course yet this is the moment that you must market the course.


There's a myriad of options to advertise the online courses, and we have an entire guide you will find in this article .


In the meantime, here's a quick guide to some ways to market your online course


 

  • Email your list        
  • Social media posts        
  • Invite people directly (especially the Ideal Students you talked to)        
  • Create a webinar        
  • Make a landing page, and drive traffic towards it (eg. with paid ads)      
  • Include the course on your site and to funnel engines traffic        
  • Invite existing members to join your neighborhood! (One of the many advantages of having a community that is that it pays dividends.)      
  • Organise events for promotion alongside other creators in your space        
  • Participate as a guest in podcasts or guest blogs        
  • Pitch the most prestigious publications        


9. Grow and adapt


Being a successful online course designer typically takes time. It's not a one-and-done thing.


In the case of sites that offer "endless passive income" simply by taking a class online and forgetting about it the way you want to go, it's not going to be as easy.


Keep it up. As you discover how to improve your audience, and even be consistent with the program you'll have a greater chance of finding the perfect course format which is beneficial to you as well as the people you're teaching.


Ready to start?


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If you're looking to begin building your digital course, why not give Mighty a try? We built a powerful course platform that seamlessly blends with content, community, and commerce. You can teach a class live or recorded, your preference. As we mentioned earlier, you could include things such as forum, community, live streaming, live events, and more.


Everything is executed with a stunning platform that is designed to work for your company's image. Each Mighty Network comes with an application for each device. You can also sell your products across 135 currencies, or even through token-gating