How to choose the best fonts for your website as well as branding
Your website font speaks volumes about your business's personality and values. Follow these seven tips to pick the best font for your site.
The fonts you choose to use may seem something that's not important in the design of your site.
These are the windows on the structure, aren't they?
Not quite.
Fonts play a crucial role of your branding and make huge impressions on how people think of your company.
Today, we present seven tips to help you find appropriate fonts to use on your website, ranging from choosing the most appropriate fonts, to the best places to download them.
It is able to change the entire world.
First, let's explain why a font with different names isn't equally sweet.
What is the significance of fonts on websites?
It's important to consider the fonts you use on your website because they aid in communicating your business' personality, message and core principles.
Through visuals Your website's font communicates an important message to the people who visit your site without them even reading your text on your website.
For instance, Mailchimp , who rebranded their site using the font Cooper Light.
Why did they go with Cooper Light?
Mailchimp believes the font can be "dressed-up and casual, or more formal and friendly". It's also a typeface that is a symbol of trust, honesty, and optimism. These are traits that align with their brand values.
The right fonts also serve a functional purpose. They allow users to be able to comprehend your message across various different devices and platforms.
Airbnb , for example, chose a font dubbed Cereal since it is compatible on multiple online and offline platforms. Cereal is a font that presents Airbnb as user-friendly and accessible.
When it comes to accessibility, you must choose a font that's easily suitable for every one of your audience members, particularly if your brand has a variety of languages.
If you pick an appropriate font that can be read by visitors who use different languages, users who utilize an automated translator will be able to browse your site with ease.
As an example, let's make use of the phrase " The quick brown Fox ."
In English the text can be perfect to read with the Merriweather font.
But, when translated into Czech, it's much less readable and aesthetically-pleasing.
Therefore, if a substantial segment of your users are translating your website into another languages, be sure that your font can be read in all languages.
Beyond reading, numerous studies reveal that fonts can influence consumers' views of a brand and its products in general.
For instance, font characteristics such as naturalness, harmony, and weight -can influence the general impression of your brand.
Also, they affect the audience's purchase intention.
One study discovered that when shoppers shop for a relaxing holiday, a font that is easy to read makes them more likely to shell out for a tour.
However, when shoppers search for a more adventurous tour and a font that's difficult to read, it increases their willingness to pay for a tour.
In addition to all of the factors mentioned above Fonts can also impact your customers' experience beyond the point at which they purchase and can influence perceptions of the product as well as the experience of your product.
In one instance, curvilinearityor fonts with curving lines -- affected diners' taste expectation and experiences.
Is there a moral to this?
The fonts you use on your site affect the way customers view your brand product, services, and experience They also affect your site's accessibility as well as ease of use.
That said, picking the right font to send the right message is only part of the puzzle.
Get familiar with our top four practices and you'll get closer to finding the best font for your business.
The 4 best tips to pick the right web fonts
Tips #1: Choose simple-to-read fonts
The best fonts to use for a website are ones which are easy to read.
Otherwise, your website visitors may abandon your site because it's hard to read. Naturally, this will mean less time spent absorbing your marketing messages and exploring your site's offerings.
Therefore, readingability is the top priority when you select the font on your site. It'll ensure that all of your content -- from blog's posts, to your call-to-action (CTA) buttons and headers -- much more digestible.
While there is no single universal font for websites that will work most effectively for every company, Verdana and Georgia are good choices to display long text on websites.
It is further supported by this research in which Verdana proved to be great for reading long texts on screen.
It is crucial to readability in the case of the display of testimonials on your site. In fact, difficult-to-read fonts could negatively impact favorable reviews. Customers believe an individual reviewer to be more trustworthy when the review they write is simple to comprehend.
Although, while readability is a big priority but it also comes with the caveat that fonts that are easy to read may not be as memorable.
This is so much that one study found writing in difficult-to-read fonts it's more likely to be rememberable than when you write in an easy-to-read font.
This study warns against taking it too far, though, and employing fonts that make reading difficult overall for readers.
It begs the question: how do you manage to balance easy-to-read and difficult-to-read fonts on your site?
Simple as that, you must follow this simple rule of thumb in two parts:
Wild Side Design , for instance, uses multiple fonts that focus attention of users to various areas of the webpage.
Although the majority of its content is written in a simple font however, its CTAs as well as captions and headlines are written in more complex fonts.
For another example, look for mad Hippie which is a cosmetics company. It displays a font that looks handwritten to emphasize brief descriptions and subheadings about the products it sells.
Whatever your choice of fonts, here's what you need to know:
Easy-to-read fonts are often the best fonts for website text, specifically long pieces of copy. Difficult-to-read fonts may be better for key information -- with shorter lengths that you want people to be able to recall.
Copy lengths and fonts aren't the only things that you can play with. There's also size to consider this leads us to the next point.
Tip #2: Make your Font size large (enough)
While there is no universal standard website font size, you'll want to make it big enough for your visitors to read on any device.
One study recommended that text-heavy websites use the size of 18 or higher.
The same study found that readability, and correct responses to comprehension-related questions are higher when the font size.
Not to mention, larger font sizes help people with disabilities in reading or vision.
Furthermore, for young and old people, larger font sizes will result in increased efficiency precision, accuracy, and seeing distance and lower perception of task difficulty.
If this isn't enough to convince you to use a larger font on your website there's another reason for you.
Font size can affect website comprehension and readability for individuals with dyslexia, too. This study recommends the use of a font with an 18-point size when designing a website for those with dyslexia.
To summarize:
The two points we have provided so have been focused on the functionality of fonts Our third suggestion concentrates on the visual appeal of fonts.
Tips #3: Avoid using more than three sizes of fonts, fonts, or even colors.
The use of a range of fonts, font sizes, and colors in your website could draw attention to a variety of aspects of your website for instance, CTAs, testimonials, and other text that is important to your site.
This being said that you must limit how numerous fonts and colors you utilize, in order to create a consistent and visually appealing visual experience.
If you do not then your site could be too difficult or overwhelming to comprehend. Also, you may miss the target when it comes to conveying your message because your site is too overloaded with variation.
To see examples of a name that is successful in their choice of font colors and messaging, look to Lowe's , which uses the colors of blue, black and gray text, as well as a variety of fonts on their site.
This is in keeping with the brand's colors and gender-neutral DIY home improvement position.
Workationing is also able to balance the different fonts on their site. It uses black text for article titles and longer copy, and white text for buttons, headlines, and shorter text.
Though you're welcome to play around with colors other than the black and white tones, it's generally best to use no more than two or three colors.
This is due to the fact that shades other than white or black may be hard to read on a website. Therefore, you should use non-black and white colors as accent colors that bring attention to something you wish to emphasize on your page.
Consider "The Abundant Artist" for an example. Although the majority of their content has black fonts, they use orange in headlines as well as article categories.
If you're trying to select the most appropriate combinations for your website follow this tutorial for combinations of fonts . If you're using Google fonts for your website do not miss the 21 Google font combinations .
Basically:
You can make your site more appealing by using diverse fonts size, colors, or sizes. Just make sure each font works well with each other, and provides a clean and seamless user experience to your customers.
Reduce your flash down to a minimum since you'll need to keep designs consistent across your entire website.
Tip #4: Keep your fonts consistent
Our final tip this morning is to make use of the same fonts throughout your web site.
Why?
Aside from adding to your image, consistent font usage provides your visitors with a more enjoyable user experience. It also makes browsing your site more enjoyable.
In particular employing the same fonts in the same formats (such for headlines or body content) assists users to find the details more quickly. In the end, 56% of users expect to find what they are looking for in three mouse clicks or less. whatever you can do to facilitate navigation will be helpful.
Additionally, when you have a a unified appearance on your site, you also appear credible and reliable.
This is an important point given that 47 percent of customers claim a brand's website is among the most reliable sources of details.
Gaining your visitors' trust is a fast process and also quickly. Nowadays, users assess a website's credibility within 3.42 minutes based on its aesthetic appearance.
Furthermore, the consistency between the image of a company and its website may lead to an positive perception toward the brand and.
For you to make sure that you can reap the benefits of these, here are two examples of companies that employ the same fonts.
Amazon utilizes the Ember font. Amazon Ember throughout its homepage.
We're not going to blow our own our own horn, but we use the same fonts for headings and text throughout the site's pages.
It is important to use the same fonts for the identical elements throughout your website, so that it is simple for visitors to navigate through.
Once you've mastered the best practice for fonts We'll look at how you can utilize them to find the best font for your site.
Find the right font for your site?
#1. Find out the message you want the font you choose to use to communicate
Although readability is the top criteria when picking a font however, the message that you would like to convey is a close second.
This restaurant opted for the font they chose to go with their image of haute cuisine, for instance.
Nature the journal of academic research selected a font called Harding as they were looking for a font that better represents mathematical symbols as well as formulae.
They also picked a brand new font that gave off the appearance of "calm intelligent, rational" in order to match their brand.
Though fonts are just stand-ins for spoken words, they can send off surprisingly different vibes.
Think about Times News Roman, a well-known font. Times New Roman was perceived as more angry and funny than Arial when the participants of the study were reading satirical text using Times. Times font.
In a separate study, experimenters were exposed to email messages written in different types of fonts.
People who were exposed to an email written in Gigi (which you can see below) considered it more youthful and rebellious than the other fonts that were studied. The participants also considered Gigi as less reliable as well as practical.
The participants also viewed the person who wrote the email as of the Gigi email as less trustworthy, professional and older.
These findings suggest that fonts can say a lot more about your company and your personality than just the literal word they are a representation of.
To make sure your viewers are interpreting your message correctly, test the fonts you use prior to an overall rollout.
2. Test your fonts on your target audience
The font you choose to use should not just be easy to read, nevertheless, it should be enjoyable to look at.
According to the saying the clock is ticking when you're having fun, as is the case for the time spent on your website.
The fact is that the test participants did not realize how long they were reading text by 3 minutes and 18 seconds in the average for texts with good typography.
As opposed to people who read text using poor quality fonts and who underestimated their reading speed by 24 seconds on average.
This research suggests that a good font can retain readers' attention to your web page's content, which is why you should choose the best one.
Certain of your results may upend your expectations But that's not a bad aspect -- your investigation will help you find methods to make your website more appealing to your visitors, not confirm your theories.
You might, for instance, think that using a simpler font could boost conversions on your sales or product pages. But one research study found that adding an more streamlined font was not effective for increasing the rate at which an eCommerce site converts customers.
This is a good opportunity to experiment with fonts in your customers before incorporating the fonts across your entire site. What people's perceptions of these fonts, and how they react to themcould be a surprise to you.
However, if the results aren't conclusive, or you don't have enough respondents to poll, you can opt for our final tip.
#3: If you are unsure choose a standard font
In the meantime, until you can determine the most appropriate fonts for your business, you should stick with top website fonts like Georgia as well as Verdana.
We mentioned it earlier that numerous studies have proven Verdana as one of the best fonts for website body text.
A research study found that experimental participants expressed the preference towards Verdana when reading on a computer screen. The participants also read faster and showed fewer regressions (backward movement) when reading a text with Verdana.
A separate study found that respondents preferred a 12-point dot-matrix Arial font. Another study suggests that people are able to comprehend more information when they read a sans serif font.
Perhaps you're afraid that customers might confuse the business with another one if you use a font that is widely used which isn't an unreasonable concern.
The companies are often criticized for using the same or similar fonts for their logos -take a look at how similar the fonts employed for Google, Airbnb, Spotify and Pinterest can be.
As businessman Thierry Brunfaut says, using the same fonts to the fonts used by other businesses isn't always a bad thing.
Thierry said that:
"The amount of visuals the consumer is bombarded by every day is tremendous -on the streets or on laptops, or even on their smartphone.
Visual chaos which creates a difficult environment to maneuver into. The impact and, above all the time, clarity have become keywords for any brand.
The bold and neutral logos are telling that the customer the same message"Our brand and services are easy, simple and simple. Also, they are extremely easy to read."
Basically:
Avoid avoiding popular fonts – they can often make it easier for visitors to use your website or communicate a clearer message to visitors more effectively than an original (untested) font could.
No matter if you're stuck with a familiar or totally new typeface, look through these fonts foundries to assist in creating new fonts for your website.
How do you find the most effective web fonts to use on your site?
When it comes to locating fonts that you can use on your website, you've got two choices. The first is to use the fonts that are built into your site builder of choice.
The other option is to go through an online font store, or a website where fonts can be downloaded and or/sale, which, naturally, opens you the door to even more options.
The top online font foundries include:
#1. Google Fonts
Google Fonts is one of the top websites for fonts and is arguably the top website for fonts that are free. Users can download hundreds of fonts open source that can be used in more than 135 different languages.
Each of the fonts available on Google Fonts can be used for free and can be utilized to create commercial use .
#2. Fonts.com
As with Google Fonts, Fonts.com provides thousands of fonts for you to select for front -- more than 150,000 to be specific.
However, you'll need to purchase each font before you can use it.
#3. Fontspring
Fontspring can be described as the font finder that provides thousands of fonts for sale.
What sets Fontspring distinct from other finders is the fact that they have the Fontspring badge to show that they don't impose unusual restrictions or terms on the users.
This lowers your chance of committing a breach with a font purchased through their website.
#4. What is the Font
Although it does not have fonts available for purchase, it can help you identify a font on other websites that you'd like to try to create your own.
#5. Type Detail
If you've found a font you like and aren't certain how it will look in different sizes and weights visit Type Detail.
Type Detail provides (naturally) details about many popular fonts, such as this profile for a font named Neue Swift .
Among other things, Type Detail shows how the font appears in various sizes and weights, what is unique about the font, and also similar fonts.
Once you've figured out where to find your ideal font, you can find out ways to modify the fonts you display in your online shopfront.
Change the fonts of your online storefront
Your website can be changed the fonts within a glance If you host your shopfront on .
First, head over to the Editor, and choose the page you wish to change. Then, select your headings as well as the style of your body by clicking on the "Fonts" dropdown menu.
Just click the arrow downwards next to each font box and select the font you prefer.
There you are! You've just added a unique font to your online storefront.
Select the right typeface for your site in a few simple steps
The fonts you choose to use are not just for words. They can impact how people view your company.
Needless to say, picking the right font for your company should rank alongside picking the appropriate branding colors, logo and layout for your site.
When you use fonts from websites You should follow these guidelines:
Choose a font that is simple to read.
Create a font that is large enough to allow most readers (size 18 or greater font)
Do not use a lot of different fonts size, colors, or sizes
Keep your font usage consistent
Pick a font that sends an appropriate message regarding your brand
Try out your font in front of your audience
Choose a font that is common in case you aren't able to decide which fonts you'd like to choose.
With the correct branding colors and logo, the fonts you use on your website can make an impact on a good and negative impression on the visitors to your site. Here's to providing a positive one.