How to build Trust by Creating Online Courses (Trust Series Part 2.)
For a refresher There are four key advantages to establishing confidence in your target audience. The people who are confident in you will:
- More likely to enroll in your course (increased the number of conversions)
- More motivated to complete an entire course (improved rate of progress)
- More likely not to cancel or leave (higher level of retention)
- Most likely to share your experience with friends (more and better recommendations)
Designing for Trust: Brand Indicates
The initial step in creating trust through design is to use branding indicators. Brands build trust by using consistency and dependability to assure you that their audience's expectations are met. It is possible to do the exact thing for your courses by using four simple but important methods:
- The customized URL lets your customers know they're dealing with a legitimate company
- Your logoindicates an official organization
- Building Style Consistency across your different web pages lets visitors know they can trust the brand you represent
- White Labelling your courses elevates your name to the students you teach
Designing For Trust: Humanize Your Page
Web sites aren't necessarily trusted by users, but they do generally believe in human beings. Particularly, if the brand has a strong connection to a person, be sure that you make use of it as much as possible with an excellent headshot.
Designing to Trust Social Proof
The fact that other people are talking about yourself is much more beneficial than the conversation about you.
The recognition of logos and other credentials is fantastic ways to establish confidence in your business and without requiring a huge amount of participation from your followers. That is, people might not take a long time reviewing them, but their presence could increase the number of people who visit your site through subtle signals to your audience that other (potentially aspirational) organizations also trust you.
Designing for Trust: First Impressions
Studies conducted by Google has proven that the initial impressions can have a massive effect on whether the user is to believe the information it contains. Google found that the most significant indicators to be:
- Visual Complexity: Keeping your page simple so as not to overwhelm a visitor; and
- Prototypicality is how well you will find the content to be similar to what you would expect for the type of page.
For a memorable impression on your viewers, you must use professional photography Make the information easy to understand, make use of high contrast and a clear information hierarchy.
Gary Allen is the Product Marketing Manager at the company where he's passionate about developing and promoting great software. He also loves napping, oxford commas, as well as tweets that incorporate several memes.