How to Build Relationships with Your Clients by telling stories
If someone has a tale to tell that stays in your head for a long time after you hear it This is what happens with storytelling. Research has shown that people enjoy the power of a story, because it's what connects us to each other. With how digital the world is becoming, it's all the more challenging to connect. Yet, storytelling holds the utmost importance in the process of building bonds with people.
This is where storytelling can be employed to enhance your business. If you're thinking of selling your products It's natural to think it's best to talk only about the products on your site. While this is certainly an essential component of selling online however, it's not what will sell your customers on your brand. Your site may be fantastic in describing your products, but that often isn't enough to convince customers to "buy-in' to your brand. Benefits of having this relationship with customers can be more impactful than you think, and a good narrative can assist you in getting there.
Story telling is an effective tool to use when Selling Software Online
Companies that sell software online will increase sales through using storytelling and creating an actual connection with potential customers. How? The customers will be more willing to pay for online products and services that make them feel good with their interactions and connections with the company. Making a connection through sharing a story of your brand through your site will help create this feeling and increase the sales.
If you're wondering whether you have a story to be told The answer is affirmative yes. Every business has a story to tell. If you can answer these questions, you'll be well on your way:
- What was the process that led you to discover the inspiration that your company is built on in the first place?
- Did you come to an agreement regarding the name of the company?
- How did you come to the position you have today?
- Why do you love what you do?
An engaging story can foster positive interactions with clients, which will result in increased sales, as well as a greater feeling of loyalty that is the backbone of long-term customer relationships. Most effective stories are ones that entertain tell, educate, and give benefits to potential customers.
For instance the firm Marketo. The company's revolutionary marketing platform has been executed very well and also has an excellent story. On the website of Marketo they discuss the way that "Marketo has evolved into an industry leader in the field of marketing automation however, at the heart it's a business for marketers and that is, by marketers. Every day we wake up wondering how we can make life better for our fellow marketers." Notice how Marketo does not go over and over about how great their product is, instead, they share an account of how they always have their customers in mind.
Stories to Tell to Create connections with customers
The stories you tell makes your business human. They're what make your business distinctive. Tell those stories to the company you work for.
Marketo uses this method by talking about putting their marketers first. It's evident that they don't just say that they have general customers however, they're more specific in addressing the people who they target. Having trouble writing your own stories? Ask your current customers! Here are a few suggestions to get you started:
- What are you able to do differently than others in the same business niche?
- What do they love most regarding your business?
- What do they think of your company to others?
- How did they find you in the first place?
Transform their questions into stories, which create connections with potential customers.
Get in touch with your clients through Images and Videos
You've heard the saying, "A picture is worth a thousand words." Customers enjoy seeing photos that provide an impression of your business, its culture, and what sets them different from other companies. Pictures give customers a peek into your company.
Use imagery to share your company values. Your focus should be on your customers and the relationships that you have with them. By sharing what you value at your company, you tell the customer not just 'what' they're purchasing, but who' they are buying from.
You can even tell the tale of your company through video. Let the people side of your organization and allow your clients to see a face behind the person they're purchasing from. Given how well-known video has taken on, adding it into the collection of your business's story could be a great option.
Let Your Customers Tell Their Erfolg Stories
When customers write reviews talking about how your product was a huge success for them, you need to post these reviews on your website.
Providing customer testimonials and telling an account of the customer's experience are fantastic (and straightforward) ways to promote your business. They allow potential customers to gain knowledge from past customers. With over 80% of consumers are seeking opinions when they are making a decision on what to purchase, why not give them an honest opinion from your clients who are happy? The testimonials of your customers will inspire other customers to share their stories and also help build a better relationship between your company and the customer that shared the tale.
To find these customer reviews, read your online reviews and talk with your sales team to get names of happy customers who may be willing to talk about their experiences. You can ask them to write a testimonial themselves or take one step further. Ask your client about the way they successfully used the product or service you offer and write a case report that new customers could read while they're making their purchasing decision while visiting your site.
The detailed customer story can to build a sense in your company. Just be sure that you have the customers' permission to publish their stories.
It is important to share relevant material with your current as well as potential clients. In telling a compelling, meaningful, and compelling tale is an effective marketing technique you can use to increase the growth of your business. Therefore, make sure your story is one that will inspire and inspire your clients.
