How is CRO different from SaaS? (Interview by Growth Specialist Frederic Linfjard) -
How is conversion rate optimization in SaaS software any different from the traditional A/B test for Ecommerce?
Is it all about getting people to click"buy" or click the "buy" button (like it is in Ecommerce)? Or is there more to it?
I sat down with the growth expert (and the current Director at Growth for Planday) Frederic Linfjard -- and inquired what he was thinking about these questions.
You'll notice that CRO in SaaS extends far beyond "red button in contrast to. blue button."
Here are a few quotations from our conversion
"Conversion rate optimization isn't just about either the red or blue button. It's all about increasing the lifetime value of the customer."
"Traffic and" traffic - that's the thing software companies are focused on. After that, they cease testing the purchase or sign-up for a trial. Then they don't really see whether they are churning out after one month or actually staying?
"You could boost revenue by the same amount, with the same traffic and by focusing in retaining employees for to stay for a longer period of time. It's been my experience that people overlook this possibility in software firms. ."
Here's the entire recording:
