How Do You Launch Your Customer Education Program prior to the Timeline

Jan 27, 2023

The development and launch of an online academy for instructions for your existing and potential customers is a remarkable achievement. But throw in the fact that you're the only person who is accountable for the entire task and that the deadline is in the in the next 10 weeks, you'll probably feel overwhelmed.

That's precisely what the company which makes software and development tools LANSA did when it have officially launched Learn LANSA, which is an online platform for learning built on the most flexible and effective Low-Code software Visual LANSA.

The last 30 years have seen a transformation in the past 30 years, it has been the LANSA technology has transformed the job of a programmer into full-stack designer, due the fact that it can quickly and effortlessly deliver cutting-edge solutions that meet the company's greatest demands.

"We offer our most popular product , which lets you create applications faster. We are focused on modernizing outdated applications," stated Anthony Graham Director of Product Marketing at LANSA.

As the Product Marketing Manager Anthony wears many hats take to the corporate. He has worked as a programmer who helps explain LANSA's offerings and capabilities to clients. He was also instrumental in the development for Learn LANSA.

This article will look at the method by which Anthony has successfully launched and created LANSA's online academy days prior to the date of submission. We'll also share our most effective tips to practice for you to get the same results.

     How can you make online courses before the timeframes are set like Learn LANSA, for instance.    

Making a difference through the online experience of learning for customers

An innovative company with a focus on technology that hopes to aid customers in creating applications quicker, LANSA knew there was the opportunity to broaden their services to provide education to customers online to keep on top of customer demands.

"Even being able to compose our own documents and documents, we had a great deal of inquiries from our customers and prospective customers for education that was formal. This is why we offered the time and expertise of our mentorship staff to teach potential customers the best ways to use the software and the best practice to follow," explained Anthony.

The LANSA team soon realized that the mentoring hours weren't used to earn cash. There were numerous aspects of the training process - like understanding the basics of the system, as well as understanding how to best utilize LANSA's Visual LANSA system - where the customers weren't keen to utilize their mentorship time.

Additionally, the LANSA team observed that many customers were experiencing the same issues following their initial exposure to the new technology . The findings, when put into an online learning course, could be helpful for new customers when they begin to enroll.

The initial step was to determine that Anthony was looking for an ideal LMS to serve as his adviser to assist him in reach his goals.

     The transition to Plus    

The initial LANSA online education platform was developed using an older LMS provider called AbsorbLMS. LANSA soon discovered that it was not quickly scalable enough to meet its expanding demands.

"We were at a point that the latest updates by our team of product developers began to be published quickly, and the documents we wrote for our product was released faster - however the system we used to update e-learning content wasn't in the same place," Anthony explains.

"The concept was to create in the early stages. We discovered that AbsorbLMS was more costly due to the limitations for users. We also looked for ways to improve the capabilities of the application. We were of the view that we did not have the resources to do so without having to spend more money. Therefore, we decided to look at other possibilities" Anthony explained. Anthony.

"We were successful in growing through Plus easily. It was easy to communicate with our team members, as well as utilize pricing bands in lieu of users in the event that our experiences were a success during our trial. ."

Anthony was also searching for an opportunity to assess the level of engagement among students through analysis as well as data. For instance, they wanted to measure the success of their test programs using being able to track how many students were involved in the videos in addition to how long people who were on trial were spending exploring the app.

     Making use of the knowledge of your Customer Success Manager's knowledge    

In deciding whether or not to pick Plus as LANSA's next LMS provider Anthony pointed out that one-on-one access to the Customer Success Manager (CSM) access to the CSM was the main factor.

Pro-tip : CSMs are not just experts of the technology, they are also skilled at digging into the details in order to understand the overall context of the objectives of business of the customer.

In a group of only one person, Anthony saw extreme value of having a reliable companion to guide him through the launch process. As a team, Anthony and Poornima Sethu the manager of customer Success at Plus promptly set into action.

"We were well-organized in the beginning. We set weekly goals and scheduled weekly check-ins to go over the tasks which had been accomplished and consider the next steps to be taken for the next month," explained Poornima.

By completing weekly assignments, Anthony and Poornima were capable of breaking down the lengthy list of tasks into smaller pieces that made it appear possible within an hour.

Based on Poornima, "we just focused on the 7-8 tasks during the week, after which we completed accomplished and went into the following week. It eased the load that can be when you take tasks like this. ."

With their organized process, which helped move the project ahead at a rapid rate, Anthony was ready to explore the online educational program using an approach to launch that was three-tiered.

HTML1 The launch of HTML0 is in phases to ensure the most pleasurable experience for users

     Beta Launch Launch of Beta Launch    

Following the suggestion of Poornima, Anthony decided to launch a beta version for Learn LANSA two weeks before sending out the course to LANSA customers. For the launch of the beta version Anthony was prepared with everything and a small number of individuals who were not part of the program and Poornima was able to go over all the material included in the course, and also the ways in which to gain knowledge, and make sure that the course was logical and provide suggestions.

"The beta version was extremely helpful. When we were analyzing it, we came across a couple of procedures we had developed independently that weren't automated, and thus couldn't be scaled. By using our CSM we were able determine what required to be changed before implementing it in a formal manner prior to our soft-launch." Anthony explained. Anthony.

Soft Launch

After the beta launch, Anthony focused on implementing the improvements based on the feedback from beta before moving to the next phase of release.

The soft launch was announced at a point where Anthony allowed access to the feature Learn LANSA made available to only a small number of users who wanted to experience features of the platform. Before rolling the system to everyone, the launch test simulated more system strain than initially was the case. It also allows the users to determine if the modifications to be made due to feedback from earlier was implemented in a precise manner.

Official Launch

Also, Learn LANSA was ready to launch its official website around mid-May, which was about 30 days before the date of the June launch.

     Generate leads and optimizing the time of customers    

Since the start with the programme Learn LANSA in the year 2000 it has been:

  • Reached 5,700+ enrollments
  • The company has provided over 30 classes, and many more are being developed

By creating online classes to provide an experience for trial purposes, LANSA has the ability to convert leads quickly into customers of the site in addition to addressing many of the questions that are frequently raised promptly.

For existing customers, LANSA provides courses to help customers understand the basics of learning about the system and its tools, which results in increased use of mentoring time in order to fulfill the requirements of their clients.

Image: Screenshot of Learn LANSA course cards

How to create effective online courses by following these rules

It's a daunting task to launch an online education school 30 days before a deadline seems a bit daunting, Anthony along with the Learn LANSA team have proved it's feasible with the right technologies as well as the right resources and procedures implemented.

Here are six suggestions to take into consideration in the process of creating online courses to support the online educational course you are planning to create.

     1. Be sure to follow a plan that is well-organized

When you're starting an entirely new business, such as developing online courses starting from the beginning it is recommended to ensure all the ducks are rowdy so that the process is the most efficient and organized.

In the beginning of planning the course for Learn LANSA, Anthony and Poornima together set out to achieve a a major objective. They took a number of specific steps in order to achieve this goal. reality. For instance, Anthony and Poornima broke down the work that had to be accomplished before the event in order to make sure they had the right track for making steady progress each week.

"Our primary goal was to support the people who have requested online learning and to show our dedication to this program. Since the beginning of the program We've been striving to make the trial experience easier for our customers to access," said Anthony.

Tips: Begin by making a checklist of the tasks to be accomplished before you can put it into action. Next, you need to break them down into manageable tasks and set time frames for each task.

     2. Make a timeline that is realistic - and adhere to it

Ideally you should have 6-8 weeks in the initial phase are enough for you to design the online course and start getting the course up and in operation. It will all depend on the organization in charge.

"It's great to work in the context of a clearly defined schedule. If you have a team made up of a only one individual, it is possible to speed up the process because they can independently assign work to others in the team," according to Poornima.

In the case of Anthony the issue was that, even though he was project director and executive, the process took place more quickly because he was one with authority to take decision. If you are working with a large project team It is essential that there is at minimum one person who is in charge of the project that is quick when it comes to making decisions, to prevent delays in setting the timeframe that the task.

The bottom line is that having someone dedicated to their work and capable to take decisions, either by themselves or with 10 members in a group will help them finish their task faster which is crucial.

     3. Do biweekly or weekly check-in phone calls

Regularly meeting with your project team and your Plus CSM can be an excellent way of helping everyone adhere to the timeframes, no matter the speed at which they work.

Based on Anthony, "having calls weekly along with Poornima was essential. We would go over the agenda for each phone call and indicate what we planned to discuss as well as inquire on any questions we might have. I would receive the notes following each meeting, which included action items, which were shared with each of the participants to help ensure that the task was in order. ."

     4. Create a plan for testing an initial launch

Beta launches are a great opportunity to try out the program before making it available to more clients. Beta launches are a great way to demonstrate that your application meets the quality standards customers are looking for. Also, it allows you to test your technical elements to ensure that it runs flawless fully launched.

"I am a huge fan of beta launches as the thing that usually occurs prior to launch is that every person that participates is preconceived about what the user experience will look similar to. In the event that you demonstrate the program to someone who isn't knowledgeable about the ideal user flow and you will receive valuable feedback on the complexity of the application," said Poornima.

Tips: When you select beta testers, be sure you pick users who have not previously used the platform and are likely to receive feedback from many users. As an example, bring in individuals who aren't on the team that is developing the product or who are brand new users that are unfamiliar with the application.

     5. You can experiment with different features and options.

Like Anthony in the end, you may find yourself in a position that requires you to switch LMS partners. In the event that happens, we suggest remaining open to the capabilities of a new platform.

"We always recommend that you upgrade to Plus to emphasize your ultimate goal. Additionally the CSM offers a range of options for you to contemplate to attain that objective in the event that your goals are not easily replicable from past experience or platform. It is likely that the CSM is going to work more efficiently." said Poornima.

     6. Utilize the knowledge of your CSM

In the end, it is important to make use of the knowledge from your personal CSM They can assist you find the most effective solution for your needs.

Through Plus Anthony was able to benefit from her expertise during the launch of highly successful online courses for education and also from her knowledge about getting Learn LANSA off the ground using a three-tier launch approach.

"My most important tip is to listen to the coach you are working with and take his recommendations to be successful. We were given a range of suggestions," said Anthony.

     Are you looking to increase the level of customer satisfaction within your organization? Download your Ultimate Customer Success Guide now.

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