How do you create a professional Video Website and Blog
Video is one of the most effective marketing channels in the world-- Eighty-six percent of all businesses employ video in order to draw in new customers and sell their merchandise.
How can you stay ahead of the of the moment? Start a YouTube website of your own!
Let's get started.
Step 1: Choose an online video platform.
Now, many websites on the market (including Squarespace and Wix) provide basic tools for displaying videos. However, they do not have the tools needed to improve and monetize video content. This is what you need from the purpose-built platform for video, a tool that has video website templates, SEO features, and various ways of monetizing content in one place.
Other features that a purpose-built video platform will have include:
- applications for OTT(to stream your content on mobile devices or TVs)
- Integration of payment systems
- Real-time analytics
The platform will also manage the sophisticated infrastructure required to run a platform powerful enough to share videos and manage subscription services.
Video platforms require CMS as well as transcoding and inbuilt players along with the ability to analyze and pay for services that keep track of audience and income. Paying an engineer to create a custom platform to suit your needs could cost you hundreds (and many thousands) of dollars. But the purpose-built tools will ask for a monthly fee or a percentage of income from subscriptions.
Since the majority of OTT platforms are white-labeled, the platform you choose to use is branded so that your customers don't know that they're a third-party supplier.
The other big win for creating content using a specially-designed streaming platform (instead of utilizing a Squarespace site or stream the content on YouTube) is that it's geared towards monetizing content. Many creators opt to sell subscriptions or individual videos to make money, but the majority of OTT providers force viewers to quit the application (or switch to a third party platform) in order to purchase subscriptions. A built-in payment gateway minimizes friction when visitors sign to watch your content and facilitates the entire process.
PRO-TIP
If you already have a site, you can embed content with popular sites WordPress, Squarespace, and Tumblr. For those who require an integration that is completely custom, it is possible to create your own custom integration using our API.
Step 2: Develop your site.
Next, your attention should focus on the layout of your website.
Your website's design is supposed to reflect your current brand branding, so your visitors will know that they're at the right place, and your videos need to stand out from the rest.
There are two different ways that you can create your own website starting from scratch or with the help of a template. 's OTT platform comes with selected themes which you are able to use to modify, making sure that your site is fully practical and also visually attractive.
The templates let you alter everything from the logo to the color palette, photos and typography. After you have picked a theme, the online editor lets you modify the footer link, promotion links, and preview content before the live button is pushed to make sure it looks good.
Additionally, there are other configurations you need to customize so that people are able to find your website, such as:
- Site title: The title seen in search engines as well as the top of the browser window when someone visits your site
- Site description: The description of your site when it appears in search outcomes (i.e., Google)
- Facebook Page: Link your page on Facebook. It will also show up in the search results
- Twitter username: To link your Twitter account, so that it shows in results of searches
- Primary site color: Specify your brand's color to use as a player's button and other controls.
It's crucial to modify these areas isn't just to improve the aesthetics of your site, it's also so the search engines will be able to find your site's URL and drive traffic to it.
Step 3: Design and publish your videos.
Once you have designed your website, you're now ready to make it more attractive by adding quality information.
Do not be afraid to create quality videos to put on your site. Because of templates and better editing tools, even novices can now make and upload high-quality video within a brief amount of time.
Then, use the inbuilt editor to alter the video's color palette, overlays, the text and the content of the video. There is also the option of adding music at this stage by uploading MP3, M4 WMA, WMA ADTS OGG, WAV or WAVE files. You can then overlay them on top of the video to increase the appeal.
After the video is set for release, you can keep it in draft form within your dashboard. From there, you are able to make further changes and then publish it to your website once you're done.
Step 4: Sort and categorize your information.
Organization is key to creating an effective video site. The user experience must be simple to navigate around and locate videos.
Two important aspects to consider for this step: how will you display your information, and do users have to pay for access it?
We'll start with the most important consideration: how to display your information.
If you're using a video platform like , uploading content is a piece of cake. Upload videos and they'll be saved in your database and ready to publish on your website.
Once your content is uploaded there are a variety of options to arrange your content. In particular, it may be organized by "collections," where videos are put into groups and then organized into playlists. Three collections are available to select from:
- Movie collections: Films that feature, with support material
- Playlists: For groupings of thematically related videos that don't belong to a Movie or the term "Series"
- Collections of Series: For an online series in which videos are sequenced into distinct seasons
Here's an illustration of the way GUEtv uses collections to categorize and categorize its diving instructional videos:
Topics are classified into distinct categories based on the level of experience and the environment. It's not just about making it easier for GUEtv's subscribers to discover what they're searching for, but if they're keen to know more about a specific dive (e.g. cave diving, for instance), they can binge-watch the series, and then immerse themselves in the collection.
Additionally,thumbnails are a great way to create visual interest in your catalogs of videos. See the ways Naturally Sassy utilizes thumbnails to make their dance skill catalogue more attractive:
Every thumbnail provides the user with a a preview of what to be expecting, which breaks down the white space and making it more interesting.
Then, determine how you'd like to make money from your content. There are a variety of options inside , from Pay-What-You-Want prices to subscription (SVOD) products. After you've chosen the option you like, it only takes a minute to implement it on the dashboard. Just set your pricing boundaries to set your price, and then it's done!
Step 5: Create an application.
2. Build: We build your application from scratch with internal developers
3. Test: We test your OTT app to the test to test its performance, functionality, and user experience
4. Submission: We submit the app to the Android or Apple development platform to be reviewed
- Gross customer lifetime value (LTV)
- Gross revenue per user (GRPU)
- Pay-per-churn
- Trial information (new trials/ conversions/ average)
- Usage trends by views, minutes viewed, or size
- The hours viewed on devices
- Hours viewed by platform
Tracking these analytics provides you with a distinct understanding of what content viewers watch the most on and which devices they're using. The information you gather will help to make better decisions on the type of content you're making based on your audience's preferences.
The wrapping up
The creation of a website with video content that is cost-effective and offers your visitors an incredible experience is possible thanks to specially-designed video websites.
It's very easy to design an organized video site and optimised for search engines thanks to premade templates and drag-and-drop editors, even if you're a total newbie.