How do you become an online Parenting Coach

Dec 14, 2023

The process of raising children is among the most difficult job you'll ever complete. Or so people say.

But what if every parent had a coaching coach on their side, helping them tackle challenges, overcome the obstacles and improve their parents?

If you think you are qualified to become a parent coach, you can start a business helping families learn and apply different methods of parenting as well as take steps to create happier, healthier connections with their children.

This is what you have to know about how you can be a parenting coach and tips build a company from scratch, as well as top examples from successful parenting coaches.

You can follow along or skip ahead:

How to be a coach for parents

If you're looking to learn how to become a parenting coach, there are a number of steps that you must do before starting to learn.

These are the fundamentals of becoming a parenting coach:

  • Find the parenting coach's certification: To be an effective and successful coaching parent, it's a best practice to acquire a parenting coach certification or a qualification that will help you build trust with your audience and improve your self-confidence whenever you meet with new customers.

For more information - here's an in-depth review of how you can become a parenting coach, plus the answers to your most frequently asked parenting coach queries.

7 types of coaching for parents

Within the parenting coach profession there is a variety of different niches and parenting coach specializations to choose from. The first step in learning to become a parent coach includes deciding what kind of parent coach you want to be and the kind of person you'd like to aid.

Here are seven instances of parenting coach niches which you can explore:

  • Divorce coaching These coaching coaches specialize in helping families through divorce. They focus on helping parents manage their emotions as well as communicate with their children.
  • Stress coaching: Several parents struggle with stress - and it can affect the way they raise their children. Coaching for parents who are specialized in stress coaching can help parents find methods to cope with stress and manage their emotions.
  • The coaching of nutrition for parenting coaches focus on helping parents make informed choices regarding nutrition for their children, finding ways to improve the mental and physical health of children by incorporating a healthy diet.
  • ADHD coaching: For parents of children suffering from ADHD coaching for parents that specialize in ADHD coaching can help with implementing specific learning techniques in order to boost the concentration of children, and much more.
  • Birth coaching: Coaching coaches for parents could also opt to specialise in birth coaching and support parents prior to and immediately following giving birth to their child as well as with sleep-training eating, as well as finding balance.
  • Communication coaching: While communication is the most important aspect of any parenting program, communication coaching focuses on helping parents develop their communication skills in a range of different methods, such as conflict resolution and establishing boundaries for their children.
  • Coaching for co-parenting: Parents in co-parenting relations can benefit from parenting coaches who specialize in helping co-parents overcome the many challenges of parenting.

The type of coaching for parents that is right for you will depend on a variety of factors such as your prior knowledge, interest, and the level of education. For help, try talking to coaching coaches that you admire in order to learn more about their work and their areas of expertise.

What's the difference between a life coach or an adult coach?

A parenting coach focuses on aiding parents to understand, discover, and apply different parenting methods and models. For example, a parenting coach could assist families in:

  • Sleep coaching
  • Potty training
  • Resolution of bullying
  • Conflict resolution
  • Co-parenting

Coaching for parents aims to offer information, assistance and motivation to parents to help them learn how to solve different issues and build stronger bonds with their children.

What qualifications do you require to be a parenting coach?

There are no formal requirements or education to become an expert in parenting.

Contrary to counseling or therapy parenting coaching does not require any form of education or training before you start practicing.

However most parenting coaches are equipped with an education program such as:

  • A bachelor's degree from another field of study: It's common to find parenting coaches with a bachelor's degree in a related field that includes education, social work, counseling as well as psychology.
  • Parenting coach certification: Many parenting coaches obtain a qualification or certificate before they can begin working as a parenting coach, through an in-person or online training.
  • Work experience that is relevant: Work experience in the area of parenting coaching is a big plus if you want to become a parent coach, including volunteer or paid experience in coaches' organizations, whether private or public.

The ability to start your professional parenting coach today, however, if you wish to become a confident and reliable parent coach to your clients, you should to obtain a certification from a reputable coaching program for parents as well as some experience in the field.

Three steps needed to become a parenting coach

Three tips to help you learn what it takes to be a parenting coach and get the parenting coach certificate, even with no prior expertise.

Choose your specialization

When you're looking at the steps to becoming a parenting coach, it can be difficult to know what type of training or certification is right for you.

It's true that there's a variety of areas for parenting coaches and the certifications for parenting coaches that are going to be appropriate for certain individuals may not work for the person you are.

In order to give your search greater focus, begin by deciding on the area you want to specialize in. For example, if you are certain that you would like to become a nutrition-focused parenting coach you should choose a certification in coaching course that includes a nutrition focus.

If you're not certain what your area of expertise is, try writing a list of the following points:

  • Your interests and passions
  • Your previous experience
  • Your abilities, strengths, and education
  • How can you uniquely assist parents

Think about the parenting topics that you're most interested in as well as the ones you're frequently requested for advice by others. If you're speaking to friends or family members about similar issues and topics, it's an indication that it's the right niche or specialty to you.

In writing out what you're good at and in the area where you've gained most expertise, you can get certain of the direction you'd like to take in your parenting coach business and work to build a company that's tailored for the strengths and talents you have.

Compare coaching programs for parents

If you are aware of the specific area of parenting coaching you want to specialize in then you're able to compare and evaluate various parenting coach training programs in order to select the one that's the best fit for you.

There are a few things to bear in mind while conducting your research

  • The experiences of program's instructors
  • Accreditation of programs
  • Course delivery methods e.g. on-site, via the internet, or even self-taught
  • Student support and supervision
  • Course duration
  • The certifications and qualifications that you'll get
  • Cost to get certification

The best program for you will depend on the content, flexibility, and course the delivery method you're searching for. If you're not sure, get in touch with the program organizer to find out exactly what you'll get in return.

Get the certificate

If you've decided on the parenting coach course you want to take make time for the training take the tests, pass them and get your certification.

It is possible to use your credentials for marketing for your website or social media pages, as well as your the footer of your email to give your coaching business more authority and an advantage. If you have a formal accreditation, you may get the opportunity to become a parent coach association or organization to help you find clients and professional connections.

Don't forget that you don't need to get an accreditation for parenting coaches or certification prior to starting coaching - it's completely your choice as to which route you decide to go.

5 top parenting coach qualifications

Qualification Coach institute Certification needs Program length Cost
Parent Coach Certification Training Program Parent coaching institute (PCI)
  • Complete four distance-learning courses
  • 100 coaching hours
  • 2x a month phone classes
  • Additional readings
12 Months $5,800
Parenting Coach Certification Jai Institute for Parenting
  • 5-7 hours study per week
  • Video classes every week and writing assignments
  • Weekly co-op call
  • Weekly practice coaching call
7 Months $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours study every week
  • Weekly group coaching call
  • 4 weeks of practical experience
  • Final written assessment
5 Months $8500
Parenting Coach Certification Mindful Kids
  • 3 hours a day per week
  • Complete video lessons
  • An internship that is practical and involves 2 sets of parents
  • 10 pages assignment
12 Weeks EUR2,840 (approx $3030)
Parenting Coach Certification Anu Family Services
  • 6 hours per week
  • Live virtual classes every week
  • Assignments for the week
  • Bi-weekly teacher mentoring
8 Months $3500

Practical experience gained as a parent coach

As well as getting the right certification or qualification to be an instructor of parenting is also helpful to gain practical experience as a coach for parents before you begin working with paid clients.

There's a variety of options to get practical expertise - here's few ideas:

  • Choose a valid certification Some parenting coach certifications offer the opportunity to work in a real-world setting as part of the certification, which gives you the opportunity to get hands-on knowledge prior to launching your own business as a parenting coach. This can be really beneficial, especially if you have zero prior experience counseling, coaching or any related field.
  • Begin by working with your acquaintances: If you're beginning your journey as a parenting coach, your first clients will probably be families and close friends. Be clear about your level of experience and the fact you're planning to do coaching them, so they're aware of the things they're in for before you start.
  • Participate in an organization's volunteer program volunteering is an excellent way to get practical experience as a parenting coach before working with paying clients. A reputable organization might provide tips and guidance on the job so you can learn valuable knowledge as you work.

4 suggestions to help you build your business as a parenting coach

The process of gaining education and expertise as a coach for parents is just the beginning should you wish to know how to become a coach for parents as well, you must learn how to create your own business and market your products and services. Below are some tips to help.

Find your target audience

The first step towards making a business successful is knowing who your target audience is.

You might be tempted to imagine that "my intended audience are parents, evidently". And you're not wrong. But if you want to create a successful brand then you must be clear on exactly which parents you'd like to work with, and the best way to assist them.

To give a quick instance, suppose you're an expert in sleep-training parenting coach. If that's the case, you'll be aiming at new or pregnant parents instead of teens' parents, since these are the parents who are likely to require and need your assistance.

To help you find your ideal audience, you should ask yourself these questions:

  • Who would be my ideal customer?
  • What problems are they experiencing?
  • Which are the most important needs and desires?
  • Which demographics are they? E.g. age range, location, income level
  • What are their views and values?
  • What is the solution they are searching for?

Choose a business model

The process of establishing your career as a parent coach is also about deciding the way you'll market your services to customers - which includes the type of business method you'd like to adopt.

Many parenting coaches begin by offering private 1:1 coaching sessions to clients. For example, a parenting coach might charge a fixed cost for an online 60-minute coach session for parents.

But while this is an easy way to start your business as a parenting coach, this isn't the only option to earn a living as a parenting coach. Also, it's not the most cost effective. Why? Because when you're working 1:1 with your clients, there's a limit to the number of parents you can help and the amount you'll earn through coaching.

Here are 3 additional alternatives to business models:

  • Group coaching: Many parents are struggling with the same problems - so group coaching is an extremely beneficial way of parenting training, offering you the chance to help many parents as well as introduce an element of socialization to your coaching services too.

There's no correct or incorrect method to market your coaching services for parents as you have the option to add in additional services or products depending on your needs. If, for instance, you've earned your name as a coach for parents, you could add an membership program to create a brand new source of income for your business.

Build your network as coach

The process of starting a business as a parenting coach is a lot easier to start if you build a list of connections. Many parenting coach businesses run by word of mouth marketing and referrals, but there are many strategies that you can employ to boost your brand awareness and get your message to the right people.

Here are some ways to test:

Network with parenting professionals

Connect with other professionals in your niche to grow your parent coaching business. This includes counselors, educators and trainers, experts from the industry, and other experts.

It is possible to build your network in person as well as online. This includes:

  • Events in the industry
  • Conferences
  • Webinars
  • Social media

Be sure to ask hi - many people will be happy to connect with you. It's simply a a matter of introducing yourself and starting a conversation.

Work with other brands

If you're online coaching it is possible to cast your net wider and focus on growing your network through collaborations with other brands. In addition to giving you access to a wide selection of fascinating people within your niche, it can assist in generating more leads for your company.

Here are a few ideas for collaborations:

  • Podcast guests: Search for podcasts that fit your area of expertise and then reach out to the hosts or producers to see if you could become a guest. Be sure to show what you'll bring to the table, including your expertise, experience and passions.
  • Articles and guest blogs: You can find websites or blogs that are a part of your ideal audience. You can offer the possibility of writing a guest blog on their behalf to showcase your credibility and create more awareness for your brand.
  • Social media takeovers If you're trying to increase your reach on social media idea, you could consider hosting a media takeover by involving a relevant company, influential person, or a fellow parenting coach. This can be a fun approach to grow your following and increase your followers in the process.

Utilize your existing network

Don't underestimate the power of your connections with existing as well as past customers to step up your company - stay contact and keep the relationships that will lead to new leads in the future.

When you've built a client base and have a loyal customer base, it's possible to request reviews and testimonials to make use of as social proof on your site and on social media to help build trust with prospective clients - if they can hear about the successes from your past clients, they're more likely to be inclined to utilize your services themselves.

Make sure you understand your mission

The key to successfully advertising your brand, whether it's an individual business or a global organization - is being clear about your brand mission.

Your brand's mission statement defines your mission, goals and the goals you want to achieve as a parenting coach.

  • What are you hoping to help parents with?
  • Why are you taking on the job you're currently doing?
  • What goals do you have for the future?

If you can have clearly defined messages and an established the right set of values or motives and values, then you can directly communicate to the people you want to reach online. Whatever you do and whatever you do, you will always be able to come back to the core idea in your advertising.

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Crystal Haitsma's coaching firm is built upon the simple premise of "Helping you parent peaceful, self-confident children that you enjoy being around".

4 examples of successful parenting coaches

Are you ready to get inspired on your quest to be a parenting coach? Take a look at these four examples of parenting coaches online who started their business from scratch.

          Excellent Inside

The clinical psychologist Dr Becky Kennedy built a parent coaching business that sold digital items, including a best-selling book podcast and online courses. Good Inside, her brand Good Inside offers membership subscriptions for parents, offering a variety of parenting courses and classes on everything from potty training to conquering problem behaviors.

          Michelle Gambs

In the past 20 years of coaching parents as a psychotherapist, parent coach and psychotherapist Michelle Gambs wrote a book "Stay Away from Option D' to help parents give themselves permission to not be flawless. She then turned her expertise into an online podcast, YouTube channel and 4-week course for parents. Her theory? "I have never claimed it would be simple, I only said it would be worthwhile." ."

          Parent Hope Project

The Parent Hope Project is a social enterprise that was created for parents with the aim of helping them develop confidence and gain confidence to aid their children's mental wellbeing and wellbeing. Created by Dr. Jenny Brown, the Parent Hope Project is a website that offers coaching to parents and also professional classes for those looking to learn how to become the parent coach of their own.

          Consciousness Academy

Writer and coach Rhonda Victoor teaches parents how to become mindful, conscious parents and continue to grow as individuals. This includes lessons about how to encourage curiosity, how to cope when others' advice comes in, and how to cultivate the presence of a parent. She also works as a professional speaker, leader and communications coach.

Are you ready to discover how to become a parent coach?

Now is easier than ever before to master the skills to become a coach for parents and to start your own business as a parenting coach. From online coaching to digital products and memberships you can find a wide range of opportunities to earn money from your expertise and help more parents.

If you're eager to get started, test at no cost and find out what you can accomplish.