How can you make your Social Media Videos Appealing

This is how you can incorporate these elements into an outstanding video advertisement that gets people to not scroll and instead click.

Learn how:

1.    Make sure you tailor your social media ads according to the behaviors of your viewers
2.    Utilize storytelling strategies to help drive your video marketing strategy
3.    Bring your story to life with captivating visuals
4.    Use user-generated content to enhance your promotional videos
5.    Enhance your video advertisements with engaging audio
6.    Your marketing videos should be mobile-responsive

Tailor your social media ads to the behavior of your target audience

When you are writing your script or shooting footage take a look at your viewers' habits on social media to find out the content they are engaging with. It will affect the kind of video you make as well as the message you convey and also the social media platforms you use.
This is where you should start:

1. Look at your highest-performing social media posts. Which ones had the greatest number of engagements or generated the most sales?
2. What social media platforms are your customers most active on?
3. What social media video trends do your followers follow the most?

Make use of storytelling techniques to fuel your video marketing plan

The beginning: Hook people within the first 3 seconds

It is an essential part of the video advertisement because it determines how many people be interested to watch the entire video. In creating your hook, be aware of what might spark viewers' curiosity.

Use intriguing visuals, ask a question, or offer a short preview of the topics that the film will cover. Think about how you can evoke an emotion, like suspense or humor excitement, to keep people engaged in how the narrative unfolds.

In the middle, call to discuss the issue you're trying to solve.

Take a look back at your audience's study and determine the most common issues and the ways your service or product can alleviate this pain point. It is here that you can make sure your message is clear.

In this case, you could show a pre- and post- scenario, or use a testimonial to showcase a change. Let viewers experience a day during the day of an ideal customer and show how your product or service made their lives better. It is also possible to think of using visual metaphors to symbolize your problem in a creative way.

Remember to focus on positive aspects over functionalities. Customers want outcomes and see what your product or service will benefit them.

The ending: A clear demand for action

If the viewers remain until the end of your video it is your responsibility to direct the next step they take. Whether you want people to purchase something or enroll in an online program, download an eBook or to learn more about your services, be clear about what next steps you would like people to complete.

Find out how these brands integrated storytelling into their video content

Make sure your story is woven together using compelling visuals

Engaging visuals can enhance the story of your company, reinforce your brand message, and keep viewers engaged until the final. They are a crucial part of your video ads, which means you'll need to be strategic. These are the best methods for creating a video ad that is stunning visually.

Establish your brand's guidelines for keep visuals consistent

The brand's identity must be easy to recognize. A style guide will ensure each video follows the same colors, typography, logo usage, on-screen text, transitions or music as well as graphics. It builds trust among viewers who are able to engage with new content.

Find your subject and make it the main focus

Use graphics, animations, and text on screen in your video

Use stock footage and AI-powered software

Visual examples of good design

Incorporate user-generated content into your videos for marketing

UGC is a form of user-generated material (UGC) can be defined as any material made by employees, customers or others you hire to produce videos from a first-person point of view.

Working with UGC creators comes with benefits on the brand side. Marketing teams save time and money by outsourcing the production of videos, and users are able to find UGC more reliable because it provides social evidence.

Here are some authentic UGC-style videos that can make great social media ads:

• Video testimonials showcasing customers' experiences personally with your product or product or
• Unboxing videos that feature the creators tearing open a box
• Videos of demonstrations where the creators create videos of themselves incorporating your service or product to their routine
• Before-and-after videos that highlight the transformation a customer experienced after using your product or service

Have a look at these UGC videos for ideas

Make your video advertisements more effective by adding an engaging and compelling audio

Make your marketing videos mobile-responsive

About 70% of video audience members within the US consume videos via their phones. This means video ads should be designed to work best on smartphones.

Below are some guidelines for mobile-responsiveness:

• Utilize aspect ratios suited for vertical or square formats when you post on Meta, Instagram, or TikTok as well as posts that are horizontal on YouTube
• Select a resolution that's high quality but not too massive that it slows the speed at which it loads.
• Make sure text size and fonts are read on your screen and thumbnails

When thinking about the timing of your advertisement, it is important to remember that it doesn't have to be a motion image. Actually the social media videos are recommended to be between 15 to 60 seconds to be repurposed on different distribution channels.

An engaging advertisement on social media is an effective tool to build brand awareness and driving sales. When you know your target audience's habits and issues and needs, you'll be able to create videos that are engaging and addresses their issues.

It's important to keep viewers engaged by providing engaging visuals, customer stories, and excellent audio, which is optimised for mobile viewing. Your ads can build brand awareness and motivate viewers to act.