How can you make a lead magnet for absolutely free

Lead magnets are an awesome way to grow your list of email subscribers. If someone signs up to receive emails from you, you offer the recipient with a complimentary item of content or download resource. Think of it as an offer to give!
 Another reason you should offer such a free download is to create authority that is, you're an expert in the field. Certain lead magnets show the customer directly the solution to a problem and then the prospective client to see that they must indeed hire the creator for the assistance they need.
 
 Let's walk through how to design a no-cost lead magnet.
 
 Prefer to watch instead of read? No worries! Check out the video below to learn the steps involved in building it out!

Step 1: Choose the lead magnet you want to use.

Begin by thinking about the kind of lead magnet are looking to develop. Some popular lead magnet options include:

Long form guides or an ebook. If you're skilled at writing or you have an audience who is drawn to long-form content, these are both great options.

A white document or paper. These can be especially compelling if you have interesting information that you want to share, or can collect it from different sources.
 
 Checklists, templates or templates. They don't require as much writing, but require some basic formatting abilities.

Industry specific lead magnet. For example, meals or recipes are popular choices for creators within the fitness and health space.

To provide a lead magnet sample on this blog, we'll provide an example list of.

Step 2: Brainstorm your lead magnet topic

When you've decided on the type of lead magnets you'd like to provide, you'll have decide on the right topic. The subject should be interesting enough that you can offer an email address , but not so valuable that you could be charging for it. The key is balance!
 
 Consider a topic that would be simple to make and leverages your existing skill set. It also doesn't hurt to run a quick Google search to ensure that your subject hasn't been addressed by an abundance of articles that are free to read so that you don't waste your time making content that requires an email address in order to read. If you're covering the same area that you have covered before, think of ways to make your lead magnet deeper and more compelling.
 
 In our example of a checklist Let's say that we're an experienced entrepreneur that is knowledgeable about the outdoors. You could provide a list of all the equipment one needs when going on a multi-night backpacking journey.

Step 3: Conduct all the research you need to do

Step 4: Write your draft

Once you've got your information compiled, you're ready to write. A few people prefer to begin by creating an outline, while others like to get rough drafts on page. The process of writing is entirely dependent on you, but in the end, you'll need to let the creativity go and refine it after.
 
 In our example of a checklist We'll begin by throwing every possible relevant idea related to backpacking we have on the web page.

Step 5: Edit your lead magnet

When you've finished your draft, you'll need to revise it. Reread it to see if you can find an opportunity to enhance the draft. Perhaps you've added some fresh ideas, or maybe you cut out something that was not as important. Ideally, you'll have another person edit your document for you. However, if you're the only one be sure to edit your document after you've been able to sit down and allow it to sit.
 
 For our checklist example Perhaps we'd like to incorporate some ideas that are new or

It should be more thorough. We could also include the links to specific recommendations for sporting equipment. This adds greater value since it keeps your lead from wasting time on research.

Step 6. Proofread

When you've had your lead magnet drafted It's now time to proofread. There are two tips for proofreading. First, use a tool such as Grammarly to assist you in catching typos and grammatical errors (we also use it!). Then, listen to your work and ensure that your ideas are presented in the way that you want.
 
 A different suggestion is to proofread before the start of the day, in the morning when you're refreshed and you've taken the time to remove yourself from the text.

Step 7: Design your lead magnet

If you choose to use any kind of lead magnet maker tools, generators, or other tool ensure that you've review their terms and conditions of use and make sure you're in accordance with what they allow.
 
 To create a checklist one can create a table right inside the Google Document itself. Once you've formatted it according in the way you like, simply click the File tab, followed by Download, and select PDF document. You now have a file you can use to create a lead magnet!
 
 Don't forget, as a lead magnet is absolutely free, you do not have to stress about the design. It needs to be polished and readable. But your lead is coming to you to get the data, not the design and layout.

Step 8: Distribute your lead magnet

Offer lead magnets in

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