How Adrian Dalsus is changing musicians' lives with his marketing expertise

Find out how Adrian Dalsus combines his years of business experience and enthusiasm for music to help artists make a successful career in the music industry.

After a decade of his career in marketing and advertising, Adrian Dalsus had a flash of inspiration. Was it possible to blend his marketing expertise with his lifelong passion for music?

In the beginning, Adrian was running his own marketing agency for small businesses. Assisting corporations in implementing sales funnels and create leads was thrilling However, there was something missing.

Music has always played an important role in Adrian's life. Prior to his professional career in marketing and sales, he was involved in a band. They were near their biggest break when they won a festival and had their song featured on a popular broadcasting station from Venezuela -- but they didn't know how to leverage that power.

"We have missed many opportunities,"" Adrian remembers. "We were clueless about media relations, writing press release and branding, gaining media coverage, and broadening our musical reach beyond the circle of family and friends."

A few years later, Adrian realized that his marketing experience had given him important knowledge to help musicians promote their work, release music, and increase their following. "How do we know that artists don't know all these things are available, and that we could do campaigns, that we can use our creativity to use marketing techniques to the field of music ?"

Proper marketing, Adrian theorized, could assist musicians to take charge of their careers and increase their chances instead of sitting at the sidelines. Thus, Adrian began to implement his ideas.

Today, Adrian runs his own music marketing business, Despegue Musical . The book , online courses , and digital products help musicians to market their work and be noticed within this competitive industry.

Along the way, Adrian cultivated a deep comprehension of his audience through conducting market research, taking note of feedback from followers, and trusting his professional skill set.

Here's how Adrian brought his experience from work along with his love for music to create an audience, serve them generously by creating products that make them shine.

Grow your following by sharing solutions

Adrian was intimately familiar the pain concerns about marketing and promotions as well as his background in advertising gave him the skills to assist. It was just a matter of finding the right people.

"We underestimate the power of social media," Adrian says. "We assume that there are so many people on social media that they would notice us. But when I began the podcast, people reached out and thanked me for doing it. They said they enjoyed it and encouraged me to continue."

At the urging of his audience, Adrian expanded his online website via YouTube , where he recommends:

"Research before you press record."

"Research each title, thumbnails, and the most popular subjects in your field. Don't directly copy, but use what's working as an inspiration to replicate within your business. If you make amazing content and offer a solution in your video, people are likely to appreciate this."

Today, YouTube is Adrian's most profitable channel. "The majority of the people who buy my courses connect with me by finding me through YouTube. I think YouTube is the most important platform for creators to focus on right now.

Put yourself in the customers' shoes to create relevant products

For you to design products that are appealing to your target audience, it is essential to know what they need. Adrian makes use of professional feedback from audiences, knowledge, and experiences in the music industry to teach his students and provide meaningful solutions.

At first, Adrian planned to produce evergreen classes using pre-recorded material that require lesser administrative effort than live programs. The audience of Adrian's was inclined to live-based courses that had a a specific start and end date -- and a larger time commitment from Adrian and his team, so he found an alternative.

His flagship music marketing course has pre-recorded courses so that students are able to study on their own. There are also daily group meetings for students to receive support and ask questions. Participants have exclusive access to Adrian as well as the flexibility of a self-paced course.

Adrian has also utilized feedback from the audience to create mini-courses that can be more easily managed by musicians with packed schedules.

"At beginning, I designed lengthy courses that require a lot of time to make and complete. Then I realized that the majority of people, particularly musicians, may be seeking short-term successes. So now I'm focusing on specialized mini courses," he shares.

The courses are self-paced, do not have an element of live they're also less expensive than the premium courses. The busy musicians will appreciate the smaller and action-packed workshops .

When deciding what subjects to cover in his courses, Adrian leans into his knowledge of marketing, and then ponders his personal musical experience. "I do ongoing research and ask my followers what things they want to understand. However, I've observed that most of the time, people don't know what they want," Adrian observes.

Because Adrian's past self is his ideal customer Some ideas are derived from looking back in time.

"I consider what Adrian of ten years ago might have required to have, and I develop classes around it."

In the example above that, when Adrian and his friends made their debut song and saved it to CDs and then went to the biggest Radio station located in Caracas.

"We believed we could turn the disc over to the receptionist and they would discover us and put our name on the air the following week," he says. "I appreciate that we had the courage to take action However, the world of music (and the real world) isn't in this way."

Reviewing things he would like to knew about marketing to music assists Adrian provide relatable and relevant materials for students.

"I wish I could be able to have a coach who could advise me on how to make my music more visible in that moment. It could have helped me maximize my creative talent as well as time and effort. This is why I'm dedicated to supporting independent artists in the present, to help them make the most of their creativity and songs."

The outcome? Students are taking their music careers to the next level.

Use tools that place the creators first.

With a finely tuned programme, Adrian needed to find the right platform to run his program.

Sometimes, it is simpler when building your online business. "With  the help of website will look stunning whether on mobile or desktop. It won't crash. All the buttons will work."

"I feel like is an ally. It's like being a part of my team. I'm not able to say the same in other tools."

"Although it may sound cliche It is important to know the values, mission, and the vision of the business? What is their plan for the future? Are they actually looking to grow? Did they create an item or service they're now trying to sell, with no interest in developing it?"

Adrian sells his courses as mini workshops, courses, as well as bundles of products through . Adrian also manages an online community which musicians are able to connect, share their music, and ask questions.

With the right technology on Adrian's side Adrian can more easily design courses, workshops and other content for students of musicians. By listening to his audience and relying on his knowledge, Adrian's programs are topping the charts.

Three factors that can make a difference to the success of a creator Three keys to creator success: Niche, research and continuous

According Adrian Adrian There are three key elements that make an accomplished creator: being passionate about the subject, doing study, and creating with discipline and consistency.

Select a field you're committed to for the long-term

While it can be tempting to follow the trends, Adrian encourages creators to explore niches that excite and inspire the creators. The process involves self-reflection.

"First find yourself. What do you love to do? What motivates you to rise each day?" Adrian inquires. "For me the answer was music. A lot of times, it's something that's been in your life for many years."

Review your interests, passions, hobbies, as well as your passion projects. Your subject should be something you'll enjoy talking about every single day for decades to come.

Explore existing resources to do market research

There's no need to create a new idea; you'll gain valuable insights from examining what has worked for the other designers in your industry.

Discipline and consistency

Finally, Adrian recommends working towards your goals daily, even if you're doing something small. The effort adds up as time goes by.

There's a chance that you don't get the outcomes overnight, but in three years, you'll be miles ahead of where you were when you first started .

Adrian is hitting the right notes

Armed with his business expertise, long-standing love for music as well as a thorough market analysis, Adrian teaches artists how to excel in the industry. His students at Despegue Musical are prospering and so are the man he.

As Adrian puts it, "If you do what you love, it's not a job anymore."

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