Global Expansion is Within Your Reach

Exporting your goods across the world

If you focus solely only on only the U.S., you can just reach around 12% of the world's online shopping populace. If you're a part of the over 300,000 U.S.-based companies that export their products, you'll belong to an elite group of businesses that have an average of 17% higher profits than their counterparts.

Also, if growing your store is a top goal, it's time to look at expanding internationally.

Traditionally, international commerce has been too large of an undertaking, except for some of the biggest companies. In the present, infrastructure has become accessible to smaller companies which are linked to well-known platforms such as, which allows businesses to offer cross-border sales.

Shipping, check! Payments, check!

One major hurdle remains: successfully marketing to multiple nations.

Marketing with Google Listings and Ads

Since the beginning, businesses have taken advantage of Google's marketing tools to reach out to prospective and current customers.

Shopping ads, which are possible to manage through the Google Merchant Center, show your products to people actively looking to purchase on Google platforms.

Despite the user-friendly interface offered by Google's Google Listings and Ads extension advertising in multiple countries required you to create separate campaigns to each country you desired to target.

As an example, retailers had to develop a campaign in order to reach people in Spain and a different campaign to reach people who live in France etc.

We heard you yearned for a simpler solution, and we listened your request!

The Multi-Country Advertising Initiative

One of the very first platforms that have been integrated the new Multi-Country Adoption update. You can now add as many countries as you'd like to one campaign. When creating your ad campaign within Google's Google Listings & Ads extension screen, you can simply choose the areas you'd like to target and remove the ones that you do not want to.

It's automated. It's simple. It reduces the distance between you and shoppers all over the world. The end result: you'll have the ability increase sales and expand faster.

There is even the no-cost Google Market Finder tool to discover market opportunities around the world.

Simplify your campaigns, expand the reach of your campaigns

Multi-Country Advertising streamlines targeting shoppers all over the world, including:

• Expanding Increase your reach with many countries covered within a single feed.
• Budgeting: Manage everything with one campaign budget.
• Displaying the potential of new markets via Google Search, Maps, Shopping, YouTube, Gmail and the Display Network, and the Discover feed.
• Tracking Be sure to keep an eye on your metrics and manage your campaigns directly through the Dashboard.
• Optimizing Improve your performance across all regions.

The big picture is now complete -- it's time to look at the bigger picture

However you decide to look at it, you're on right platform, with the appropriate tools just at the right time. The time has come to chase your desires!