Get More from Your Email Marketing using MailPoet

The benefits of email marketing

Based on HubSpot the majority of customers check their email daily. Email marketing is a tried and true tactic that helps keep customers interested in your company's brand. Email marketing strategies can help you build brand awareness, drive more sales, increase loyalty among your customers, and maintain a sense of trust and credibility for your store.

Email marketing can also be a fantastic way to track your audience's desire to engage as time passes. It is:

• Measurable Monitor metrics on your store dashboard with MailPoet.
• TestableDivide audience segments in half and change one element of your emails to find what messaging is most effective.
• Cost-effective: Some providers, such as MailPoet can help you get started at no cost.
• Targetable: You can segment audiences based on any factor available to you.
• Almost universal: Email is easily accessible and easily accessible. many folks keeping their inbox (and their smartphones) within reach at all times.
• Timely: Emails can be sent or received at any point of the day and on short notification.

How to create an email marketing campaign

1. Define your goals

In order to make your strategy effective to be effective, your goals of your email marketing plan must be precise, clear, and attainable. In other words, you must know exactly what you want to achieve, what audience to whom your approach will reach, and the way you will measure your success and performance.

2. Acquire subscribers and build your subscriber list

Invite customers to sign-up for your marketing emails by providing a once-off discount, or let customers know what benefits they'll get in return to signing up for your emails including sales as well as promotional offers. Recurring customers could be encouraged with loyalty programs and their relevant communications. When creating incentives to new subscribers, make sure you offer something that is useful for the customer, appealing and exciting, and it is able to fulfill what you said you would.

3. Choose an email service provider which is a good fit for your requirements

Many email service providers (ESPs) include an email builder tool that can assist you in creating beautiful email templates with no needing an expert developer. MailPoet streamlines the process with WordPress template emails that offer a good starting template that you can modify to fit your business. The email editor of MailPoet utilizes a graphic interface that allows you to select and then apply your store's font, branding, colors as well as images into a custom or templated email design.

4. Segment your audience

5. Choose your emails for marketing

What is an email campaign for marketing? A campaign can be described as a set of email messages that are on the same theme or occasioned through a single moment. As an example, you could send a series of welcome emails when the shopper is subsequently enrolled as an subscriber. Or, an email marketing campaign could be a short sequence of emails that promote a sale or shop update. Campaigns typically have a start and close date, unless they are evergreen, and in that case, the campaign goal remains the same even as the content of emails change over time.

6. Automate your emails

Automation will save you a great deal of hours when you use email to communicate with your clients, and it could help add an individual touch to your interactions. For example, you can create automated email messages for customer' birthdays or abandoned shopping carts, inventory notifications for products, or an entire email campaign. Automation of email marketing can also guarantee that your customers hear from them on a regular schedule and do not wait for in a long time between emails.

7. Review your performance and revise your strategies

One of the great things regarding sending out emails is the information it offers. Like, for instance, MailPoet's integration with your store combines details from your store along with your data on email to give an accurate picture of what your email subscribers respond to. You can measure the success of your campaigns through the analysis of opening rates, click-throughs as well as sales attributions.

What exactly is MailPoet?

MailPoet can be described as an email service that is used by more than 600,000 sites. With MailPoet you are able to design and send messages to your clients directly from the store's WordPress dashboard by using a drag-and drop visual editor. MailPoet is integrated with Woo to leverage the store's information to create automated marketing campaigns, which can increase the growth of your company's revenue.

By using MailPoet You can:

• Create and manage the email lists and maintain them.
• Create behavior and order-based segments and send them to the correct audience.
• Run email marketing campaigns.
• Customize your store's transaction emails.
• Automate emails to help drive greater sales.

MailPoet also offers other features, like integrated analytics, which provide pertinent information about email openings or clicks as well as attributed sales. You can keep improving your email marketing with each send.

Start your email marketing campaign using MailPoet

Once you install and activate MailPoet for your website, it will guide users through the configuration process and provide marketing suggestions that will help you expand your company. To take an even more in-depth look, MailPoet's documentation has the answers.