From Bricks and Clicks Syncing In-Person Payments & Online Sales

eCommerce shops have a lot of benefits for their owners as well ascustomers. In-person purchases have amazing advantages too. And there are some instances when your customers may need to shop in person. In the next article you can now find a method to effectively combine eCommerce with shopping in person.

The term is 'click-to-bricks. The strategy is a blend of two of the most popular options: in-person and online shopping.

Businesses that sell eCommerce products also sell their goods in person at locations like farmer's markets and flea markets, or who take pre-orders online however, but also deliver or accept payment in person, online clicks to bricks are the most effective approach to serving your customers.

We'll introduce you to the idea of clicks to bricks, look at why it might be a smart way to improve your company and figure out what you can do to make it happen.

What is clicks to bricks?

Clicks to Bricks offers customers who shop online the opportunity to go to a shop or in-person market, or to pre-order on the internet, then finish the purchase or shopping experience in person. The whole process is done seamlessly handling your sales processes and your inventory.

It's a type of service to customers. The purchase of things such as clothes and furniture, as well as tools and even food can be more enjoyable and more reassuring by being able to see how, feel, and test it prior to purchasing it.

It's also more intimate and exciting to talk to the creator of particular items. This is the reason why there's a lot of appeal to local in-person markets.

The conversion of clicks into bricks can also be a way to increase profit. Some shoppers still prefer the offline or in-person experience in the event that you don't offer this option, they'll not shop with your store. Well-known eCommerce retailer Warby Parker, for example currently earns around half of its profits from its growing collection of shops.

"Clicks to Bricks" has become a trend in the past few years as consumers and merchants struggle with the limitations of online shopping. There was a time when some were predicting the doom of brick and mortar stores as well as the demise of mallsdue to the fact that online shopping is, seemingly more efficient and easier.

But something happened on the way, and it turns out that shopping in person experience can do certain things superior to online shopping. Predictions of the end of retail in person were a bit premature.

And physical markets appeal to certain customers who like local-made goods and support small-scale businesses. Additionally, they're green.

Five good reasons to include the clicks-to-bricks approach in your business model

What can the"clicks-to-bricks" method enhance your customer service and increase the profits of your business? We'll look at a few strategies.

1. It provides a more seamless customer service experience

Some of the biggest pains associated with shopping online are alleviated when you shop in person. For many customers, being physically present at a place makes it simpler to return purchases. It is easier to explain an issue with an order in person rather than emailing support.

Sometimes, it's more efficient if you want the item today. You can simply drive down to a market or store to purchase the item. It is delivered the exact day you wanted to purchase it. At the same time.

There are benefits to bothonline and physical shopping and combining the two allows you to better provide your customer.

2. Customers can pre-order

A flaw in a badly executed Clicks to Bricks method is in the event that a buyer sees a product online and comes to the market or store only to find out it's not available. It's the most frustrating thing. However, it's often not feasible to carry your entire collection along to the event or any other exhibition. What can you do?

The solution is letting customers pre-order online, and later pick up their purchase and pay it back in person.

Plus, by using software that syncs inventory information with your payment processing and ordering your inventory information, you can ensure that the availability of products which customers can see on your online store remains updated.

3. It increases sales and profits

In the study that was conducted, 57% of the customers who purchased online then visited a store following an online purchase with the same online retailer. And going the other way 68% of customers who bought their first purchase in-person later went to the online store of the same company and bought a second time.

In offering two options to customers, you're offering them the option of buying in a variety of ways. And as that study revealed most of your customers will use each option. Give them only one or the other, and you'll make lower revenue.

According to the Wall Street Journal reported the fact that Untuckit was a previously only a clothing store that was online, has a bump on online retail sales in a 10-mile area of any new store that is opened. Think about that for a minute. The CEO of their store says that they "are like an inexpensive billboard."

If you're selling your products in person at markets in your area You can expect similar results.

4. This increases the conversion rate

Your online storefront will help customers more quickly browse your inventory to find out whether you've got what they're looking for. If they are aware that the product they're looking for is available, they can then choose between delivery or in-person pickup. You can also simply drive up to the location to purchase it on the spot.

In any case, buyers are with a desire to purchase. And if your inventory syncs properly between your online and physical place of business, you'll will reduce the number of shoppers that leave with nothing and are frustrated.

5. You get higher average order values

Why is it good when buyers come in to purchase in person? because they are more likely to spend.

A study discovered that 70% of shoppers tend to make an impulse purchase in the shop than on the internet.

In a store, street market, or the delivery of your goods at home in which you are able to expose shoppers to a variety of goods both small and large ones, which they would never discover in your shop. While walking about you, they'll come across something they realize they need. They'll then see something they can give to someone else as a present, or to enjoy as a treat. That doesn't happen quite as easily online.

The tool you need for a successful clicks to bricks shopping experience

Moving from a business that is solely online to one that also has the ability to provide an in-person service isn't a one-step process. It could be necessary to deal with shelving and layouts, managing inventory in a innovative way, having employees who are in person, experiential design, and other things.

The right tools could help bring things together more quickly regardless of whether you're making a temporary display during a fair or creating an enormous physical space for retail beginning from scratch.

 A POS system which integrates inventory as well as payment processing is a must-have.

At the point of sale it is necessary to have a means to process payment. Customers online purchase on a single checkout page. But in person, what happens if you pay at the curb? Or what if they have the order delivered directly to their residence and pay on delivery?

You'll need a physical machine that is able to accept payment.

• The M2 card reader is the physical device that can accept payments. It's a small, lightweight unit that connects seamlessly with Mobile App. Mobile App. It's speedy and secure thanks to complete encryption.
• Customers can swipe, tap or use a chip or make use of contactless payment options like Apple Pay -- whatever options you'd like to offer them.

Orders created in person will automatically sync to your online store, so the inventory stays up to date.

This way, when someone purchases something from you that they pay for using the card reader M2 the online store will show the purchase. If the customer purchased the last one of an item that is on sale, your online store won't show it as still being available. This eliminates the chance of another customer showing up looking to purchase the exact item.

With In-Person Payments, you can create an order, purchase it on the spot, and process that cash payment. It's possible to do this anywhere at the point of sale, even whether you're at a farmers' market, or you're delivering your goods to a guest staying in a hotel.