Four Reasons Why Your Small Business Should Have a Social Media presence
Everyone is aware of the significance of social media marketing in the present. However, it's easy to assume that social media sites are exclusively beneficial to big corporations, that have large followings and keep posting regularly. If you're only able to post once a week, it might be a waste of time to sustain your online presence.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
However the "all or all or nothing" strategy is actually a myth. Social media can be an effective way to keep your customers informed and boost your business' exposure, regardless of the size or how small your target audience might be. Indeed, over 90% of small businesses make use of social media. It is true, however, that smaller businesses need to have a different approach in their postings than larger counterparts do.
In this article we'll go over the four primary reasons that make it vital for small businesses to participate in social media. We'll also give you tips on how to begin. So, let's get going!
1. It is possible to increase brand recognition
Social media can be a great method to gain more brand recognition. This is because you can utilize social media to promote the uniqueness of your brand, which is crucial for smaller companies that want to stand out. It is important to make sure that your potential customers understand why they should choose your company over a larger company like Amazon, which might be able to provide comparable products and services cheaper.
As an example, the online clothing company Everlane uses Snapchat to offer instructions, as well as give its clients a peek behind the scenes of the process of making its clothing:
You can develop your own brand strategy by brainstorming what makes your business unique, and understanding the things your customer cares about. The strategy may not be solely associated with your product or services. As an example, some businesses insist that they contribute a certain percentage of their earnings to charities, or that they use the only methods that are ethical for production.
It's also important to consider the visual style of your company. It's as easy as choosing a design scheme and recognizable logo to apply to your site and across your social media accounts. This way, customers may be able to identify your business from a distance regardless of where they come across it.
2. Customers Are Expecting to See Recent Activity
In order to win at marketing, it is essential to remain in the game. This is especially true when it comes to small-sized firms. If prospective customers look through your feed on Facebook and see no sign of cobwebs or dirt it's possible that they'll think there's something going on, or they may think you've folded up shop.
Ideally, you should post at least one time each week on all platforms for you to keep your feeds current. There are some guidelines for simple ways to schedule regular postings later in this article.
3. The Return You'll Earn on investment (ROI)
As a business, as a business, you require marketing. If people aren't aware of the company's existence, they will very rarely purchase your items or services. But, placing a physical ad, such as an advertising billboard, could cost hundreds in dollars.
However, it is relatively little to advertise on social media. At just $5, a Facebook advert can be used to get your message across to a large population. This will allow you to see how advertising techniques are having an impact, and which ones aren't:
If you do not directly make a sale from ads on Facebook (or similar ads on other platforms) it's still aiding in building brand recognition. The more you get your business 'put out there', the more its brand name will be remembered to your customers' minds for the next time they're looking to make a purchase.
4. It's Easier to Develop a Loyal Readership
If you write engaging blog posts, it can be a great way to maintain the interest of your visitors to your site. Increased page visits as well as time to dwell will result in improved Search Engine Optimization (SEO) as well as a boost in revenues from advertising, as well as more possible customers to contact.
Depending on the type of membership website you're operating it's possible to utilize your blog as a way to expose information that is behind the paywall. For example, if you run a web design course, you can publish a couple of free examples and plug the benefits of your course's paid-for version at the bottom of the post. Then, you can make sure to share the post on the social networks.
How to share your blog's Articles via Social Media
Fortunately, it's been more simple to make automatic social media posts based on the content of your blog. There are a variety of tools that will share messages on your preferred social media sites whenever you publish the latest blog post.
After that, you can click connect to your accounts on social media for setting up social sharing across the various platforms you choose:
If you go to open an article on your blog, you'll see a little left-hand sidebar with the name "Publicize". Click on Edit to draft a custom message:
It's that simple! it! Once the article is posted it is automatically shared on the platforms that you have chosen, as well as your message. This gives you multiple uses out of the same post, and keeps your social media accounts up and running.
Conclusion
As a small business isn't easy to get attention and fight to be a part of the market. That's why it's crucial to be active through social media.
Four of the most compelling reasons to make use of social media comprise:
- Greater brand recognition. Building brand awareness through social media is crucial, if you want to set your company apart from the rest of your competitors.
- Proof that your business is present. Having an empty social media account could look not professional and turn off people. Your customers want to be assured that you'll respond quickly on social media.
- A higher Return on Investment (ROI). Social media provides an advertising platform with relatively low barrier to entry, as well as an excellent ROI.
- A chance to build a loyal readership. You can share blogs on social networks and encourage visitors to visit your website. As long as you create good content, this is an excellent way to build an following and generate the traffic.
Are you having any concerns about how to develop your small business's strategy for social media? Please let us know via the section of comments below!