Follow the experts from 14 of the most prominent digital marketers for a quick start.
Today's marketer is busy creating content, and implementing algorithms is a constant job. If you're a designer or content marketer, or a marketing generalist , your day may be packed to the max and you're trying to find time to focus and keep your brain active and fresh.
In further, because the advice is usually condensed into tweets of around only 280 characters, a one-minute Instagram Reel or a shorter LinkedIn post will keep you inspired all day. (No overtime required.)
14 marketing influencers which you should be following
In this article
- Video marketing experts that we love
- Professionals of Content Marketing will learn lessons
- Social media experts who motivate us
- Web design and SEO experts to keep an eye on
- Marketing strategists doin' cool stuff
We're awestruck by the video marketing experts.
Danielle Diamond
Danielle Diamond is the creator of Epiq Media, a video agency that creates video content for clients including Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.
For LinkedIn, Danielle's motto is "Don't be an advert. Make yourself the television star" and she instructs her followers how to achieve this. She designs captivating advertisements, (short) video marketing instructions, and the results of her marketing strategies are creative and effective.
Here is a peek at her creative work for Exit Five:
Kim Gehrig
Here's a campaign that she created to promote Apple:
Kevin Anson
Kevin Anson is an expert in video marketing working for customers like ClickFunnels, IBM, and Mercedes Benz. According to Kevin Kevin his website, the company has created more than 10,000 video ads and videos over the last sixteen years. Kevin is now sharing his knowledge by sharing it with other people via his well-known YouTube channel.
Most of his YouTube videos are less than 10 minutes long. The videos focus on helpful and relevant tips, such as making application videos available on App Store, how to upload videos that are uploaded App Store. It also explains the best method to improve the quality of audio and also how to apply subtitles in YouTube videos.
Kevin's videos can be found on YouTube along with Instagram..
Content marketing experts can learn inspiration from
Ross Simmonds
Co-founder and chief executive officer at Foundation Foundation, an agency that specializes in Content Marketing, Ross Simmonds is an expert to follow in all things connected to content marketing as well as expansion. Simmonds is well-known within the world of content marketing and has a knack for connecting with fellow marketers and also in the creation of Twitter threads that are full of practical tips.
Ross's success on social media also functions as being a MasterClass about content that could be repurposed. Ross isn't content to share tweets to more than 60,000 followers . Ross also provides practical business tips on YouTube, Instagram, YouTube, and LinkedIn.
Amanda Natividad
Amanda Natividad is vice-president for marketing at SparkToro that is a company that conducts research on audiences. On Twitter, she often offers suggestions to content marketers for her 116,000 followers who follow her, as well as her weekly newsletter The Menu discusses her thoughts on marketing. She also talks to entrepreneurs, marketers, and creators of content through The Menu YouTube channel YouTube the Menu Show.
Kaleigh Moore
Kaleigh Moore is a freelance writer, freelance basis, a marketing specialist, and the founder of Content Remix, an online platform for repurposing podcasts and other media company. Both on Twitter as well as LinkedIn she provides helpful advice for improving your writing's quality as well as how to reuse every form of media, including written material as well as audio, written and spoken pieces to get the biggest impression.
Social marketing specialists in the field of media who inspire us
Lauren Thomas
Lauren Thomas has quite a dazzling resume of jobs posted on LinkedIn The resume includes in the past she has worked together with AT&T, The Coca-Cola Company and Macy's The current leader of social for Intuit. Her tips for content creators?
"Do things you're pleased about, but also take a few moments of fun while doing it." Lauren Thomas, social media guru
Within LinkedIn, Lauren shares her strategies for reaching 100,000 people on TikTok to gain buy-in from the top management for social media strategy. She also reveals her plans to move to fresh strategies for social media.
Christopher Tompkins
Christopher Tompkins is the CEO as well as the chief strategist of The Go! Agency. It's an online marketing firm that is based upon social media. Apart from sharing his opinions about the future of marketing using social media platforms, like LinkedIn as well as Twitter. He is the host of his own podcast, the Bulletproof Marketer Podcast. Bulletproof Marketing Bulletproof Marketing In which the host often speaks to experts from marketing and growth.
Christopher is extremely optimistic about the potential of marketing using video via social media, and has stated to Forbes:
"If you look at the most popular digital channels (social or paid channels, emails, etc.) be aware of the amount of movement which you observe in each channel. You'll be amazed at the attention that the channel receives when compared to before...My advice is to step outside of your comfort zone, and begin using video soon."
Professionals with expertise in SEO as well as Web Design to follow
Andy Crestodina
Andy Crestodina is co-founder and chief of marketing of Orbit Media Studios. A web-based designing and development firm. The company's focus is creating functional and visually appealing websites to increase the volume of sales. Naturally for Andy one crucial aspect in developing stories-based websites is strategically making use of videos. According to him TechSmith:
Tweet
Connect with Andy Connect with Andy Andy and Andy on LinkedIn as well as Twitter for professional and strategic advice on SEO Analytics, SEO, and website development.
Oli Gardner
Oli Gardner is co-founder and co-owner of Be The Keynote, which helps individuals to be more effective communication experts. Oli was also the co-founder of the company Unbounce. Unbounce, one of the first non-code landing page.
Oli's enthusiasm for the tools used to communicate and market is evident in the contents of his tweets as well as his LinkedIn blog articles. He often offers advice regarding how you can be an effective virtual communicatorin webinars, on websites as well as social media video clips.
Neil Patel
Neil Patel is one of the best recognized name in SEO and online marketing. It's true. Every couple of days Patel offers new strategies for marketers via YouTube with shorter, under 5 minutes long videos. Patel covers all aspects of digital marketing in general terms . He also provides strategies for being discovered on Google and also how to recognize patterns before they are widely known and also offers tips for how to simplify the process of marketing.
Together with Eric Siu, a founder, investor, and advisor, Neil is also the host of the podcast Marketing School..
As well as Neil's podcast, and the YouTube channel you may be able to connect with Neil through Instagram as well as LinkedIn..
Marketing strategists doin' cool stuff
Amrita Mathur
Amrita Mathur is the Vice Director of Marketing at Superside, a company which is a renowned design and manufacturing company. On LinkedIn or Twitter frequently she's talking about what she sees marketing in addition to the happenings which are happening in the background of Superside.
The posts of Amrita is sincere and honest If you take a look at her articles, you'll usually discover yourself trying out Superside. The Superside team. For instance, in February, Amrita shared on LinkedIn she together with her team had invested in "a number of moonshots" since, she explained,
"I'm calling it COMO. Similar to FOMO, COMO is the cost of missing out which is why we'll put our money into areas where we think COMO is high." COMO may be extremely high."
Following that, she released the benefits of the investment including the risks of making a decision to invest in video, as well as how creating interactive, person-centered advertisement increased the rate of clicks-through by 48 percent. It also reduced the cost per click from 62 to percent and brought the cost per thousand down to 30%.
Dylan Kohlstadt
Dylan Kohlstadt is co-founder and CEO of Shift One Shift One, Shift One, a B2B digital marketing agency. The majority of his blog posts are focused on how marketers can move the needle by simply providing benefits to their clients. As Dylan tells Peer to Peer Marketing:
"I consider it is one of the major elements of digital marketing that we should consider is social media-based marketing. Learn how to establish a an online and physical community that creates the value of your goods and services in addition to generating loyal and passionate clients who will also be more likely to purchase from you."
There is a way to follow Dylan the show on Twitter, YouTube as well as LinkedIn. You can also listen to her show The Dylan Kohlstadt Show which is available on Spotify or Apple Podcasts.
Rand Fishkin
Rand Fishkin is the co-founder and CEO of SparkToro which serves as an instrument to analyze the social media audience to help brands better understand their customers. Fishkin is well-known on Twitter to assist people understand the ways they can use information and analysis to enhance the marketing strategies of their company.
Since Rand is a proponent of making use of data and research throughout different kinds of marketing methods Rand has seen firsthand the potential that advertising using video could bring into the mix.:
"Video is a potent instrument with unique capabilities. One thing I've discovered is that it's an excellent memory maker and its capacity to create lasting impressions that linger on one's own is remarkable." Rand Fishkin
It is also possible to connect with Rand on LinkedIn.
Find (and remain) motivated
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