Five steps to promote your online course through your YouTube channel
If you're looking to increase your YouTube audience, get this 5-step guide for selling online courses to your followers through the YouTube channel.
Check you out and you'll see an ever-growing YouTube viewership.
And now, you're brainstorming strategies to make your channel more profitable.
Enter . . . your online course.
You can advertise your online course to your YouTube viewers, and on your YouTube channel.
Today, we bring you five simple steps to market online-based courses to your YouTube audience using your channel.
Let's just get right to it.
5 simple ways to sell online classes on your YouTube channel
#1. Vet your online course idea among your YouTube audience
This first step is more of a pre-step however it is a crucial one nonetheless.
It is crucial to ensure you've got an idea that is successful and resonates with your YouTube users prior to creating your online course.
That'll only bring you crickets -- not sales.
Conducting customer research puts you in front of your competition. Unfortunately, less than 40 percent of marketers make use of the results of their research to inform their decisions.
If you want to conduct your own research, start by combing using high-level video analytics. Look through the most watched videos to determine which areas your target audience is fascinated by.
When you are brainstorming the ideas you have for your courses Don't limit your study to only your videos.
It's also wise to comb through the comments to dig a little deeper to understand your target audience's most pressing issues. Respond to comments that are relevant and ask your audience directly about what they would like to know about or would like to help them with the most.
Take it up a notch and make sure you ask your YouTube viewers what they would like to know more about at the conclusion of your videos.
Creator and founder of 5Four Digital (among other successful ventures in business), John D. Saunders goes as far as asking his audience to look over his curriculum while he is creating it like in this tweet thread .
The instructor does not just ask the audience members what he should incorporate in his course lessons, as well as asking for the pre-sales to ensure sales on launch day.
Pretty impressive, right?
The point is:
Be sure to research what your students' main needs are, to make sure your course is something they'd buy into. And do the research before making your online course.
From there, it's about positioning yourself as the expert for your YouTube channel. That is the basis for our next topic.
#2. Improve your channel's performance to show your knowledge
After you've got an effective plan in place now is the time to enhance the YouTube page. Anyone who views your channel should clearly understand what you do and what specific problem you help solve.
Update your channel everywhere to reflect your field of expertise, starting with the channel's art.
To get an excellent example take a look at the businessman and entrepreneur success, Ryan from Signature Edits , who includes the catchy tagline "making photography easy," on his channel's art.
A talented artist Mackenzie Child who includes "Art and business as well as various projects" on his YouTube channel art.
Your area of expertise becomes crystal clear to your audience.
Another way to upgrade your channel to reflect your expertise is in your "About" section.
Make sure your About page is updated so that people who click on the tab can explicitly be aware of who you are as well as how you assist people in solving their problems.
Tim Ferriss is a master of this on his channel, and he's someone who's known for, not just one but several achievements.
While Tim's skill set extends beyond any one skillset the About section describes his versatility through a list of some of his well-known achievements, like being one of Fast Company's "Most Innovative Business People" and Forbes' "Names You Need to know".
In order to write convincing descriptions, and to write copy for the About tab, bear the length at the forefront.
Today, less than 300 words are enough to successfully voice your point.
And as far as complex copywriting is concerned it's simpler. An Middle school reading grade or lower will earn you more readers. After that, it becomes difficult to comprehend your copy.
Indeed an Boomerang study found the messages that were composed at the third grade reading level gained 36% more replies and so, simple is the name of the game here.
All in all:
Update your channel art and About page to highlight your knowledge. This will help you communicate your YouTube viewers on how you can aid them.
And while you're making changes to your YouTube channel, follow our next tip.
#3. Include the lead magnet's links whenever you can.
This action is essential for moving your audience from a free YouTube viewer to paying student online. You should update your YouTube channel to include links to a helpful lead attraction.
Although it might be appealing to incorporate links directly to your course's online sale page, it's simpler request to begin with the basics first and provide a lead magnet first.
Even though your end goal is to sell the online training course you've created, it's a good idea to set your initial goal to collect your audience's email addresses from your YouTube channel.
Why? By capturing your audience' email addresses, you can stay connected to them and guide them towards the online training course you have created.
Email, after all remains the most popular form of communication. In fact, it generates a staggering $48 in return on investment per dollar in advertising via email.
Additionally, 81 percent of medium and small businesses use email as their main source to acquire new customers.
So, include a link for your lead magnet whenever it is possible to do so -- for example, in your description, end screen, annotations, and cards for your YouTube channel as well as in your videos that you have published.
Find out how the rockstar entrepreneur, Amy Porterfield provides a hyperlink on the Work From Home PDF guide on her channel's main page's header link . . .
As well as in the description below her published video . . .
Once you have entered a few information into the form fields, it creates a refined PDF for you, with a check list, numbered list, or text and images format.
It's pretty sweet, isn't it?
Basically, once you have your lead magnet, and you have the latest links on your channel pointing to the opt-in page, you can collect the email addresses of your customers. It's then about nurturing your relationship in their inboxes and encouraging them to sign up for your online course.
Fourth step is an alternative method to get users to sign up for your lead magnet.
#4. Create a promotional video that directs the viewer towards your lead magnet
Your next stage is to design an advertisement that directs viewers to your opt-in page and use it to create the trailer for your channel.
Though it could appear to be more enticing than other content on video, you should consider it as a valuable strategy for marketing via video.
It's true that 91 percent of marketers are happy with the return they receive through social media videos as well as YouTube definitely is one of these channels.
What's more, an astounding 92% of marketers claim that video is an essential element of their marketing plan, which is up from 78% in just five years prior.
In order to direct viewers to the lead page within your channel's trailer, focus the main points in the video around your lead magnet as successful entrepreneur creator of courses, Dan Henry does and guides viewers to join his masterclass.
You can also add the video as an extra following your main video footage, just like the successful author and entrepreneur, Ramit Sethi , does.
Whatever way you choose, the primary takeaway is to leverage the trailer of your channel, and also include a call-to-action (CTA) within your video and description. This leads people to your lead magnet's opt-in pages.
In this way, all you need to do is collecting as much of your email addresses as you possibly can.
Apart from attracting people to sign-up We've got a final advice for you today. This can help you establish your reputation as an expert in your field.
#5. Post testimonial videos
One final suggestion to sell your online course on the YouTube platform is to include testimonials on your videos.
Whether it's from past clients or beta students that have completed the course, a glowing testimonial from a real customer can be a great way to build confidence and credibility for your business.
In reality, 72% of people have positive feedback and ratings boost trust in a business.
On top of that, another 75percent customers agree that good reviews aid in trusting a brand, and a staggering eighty percent of marketing professionals say testimonials and case studies are the most effective methods to influence the buying choices.
Needless to say, there's plenty that testimonials provide to your business and it's essential to capture the positive feedback of the past clients of yours.
If you're wondering about what an efficient testimonial clip looks as, take a look at Dan Henry again, who created the " Student Results in Sold-Out courses " playlist for his YouTube channel. The channel contains videos about student success stories.
Each one answers questions like:
Before beginning the course What was the primary problem you had?
Why did you pick this particular course instead of others?
How has this course impacted your business and life?
Whatever questions you ask regardless of the questions you ask, the idea is to incorporate real experiences from past successful clients in your videos and post the videos to your YouTube channel in order to build trust among your YouTube audience.
The ability to demonstrate to people you are able to deliver their desired results will pull them toward purchasing your course online.
Profit from YouTube by selling an online course to your subscribers.
Until you have a huge YouTube audience (i.e. over thousands of subscribers) The best thing to do is find more reliable ways to earn money for your channel.
For a successful sale of online courses on YouTube, you must follow the steps below:
#1. Validate your course idea before embarking on the design phase that you could do through conducting thorough consumer research and asking the audience directly what they want to learn about.
#2. Improve your YouTube channel's performance in order to emphasize your field of your expertise. Your channel can be updated with artwork and "About" page to effectively communicate your expertise.
#3. Include links to useful lead magnet as often as you can in your YouTube channel, in order to collect email addresses , and help guide your audience toward your online course.
#4. Create a channel-specific trailer that directs viewers towards your lead magnet. Include your CTA within the footage.
#5. Include authentic testimonials within the video to increase credibility and rapport among your target audience. This will further nudge them towards purchasing your program.
Let you turn your YouTube viewers to customers as well as customers.
(P.S. If you're in need of an efficient platform that makes creating and selling digital products a cinch, create your free account today .)