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Every business should have an up-to-date video (plus six examples from staff members)

Dec 10, 2023

The best videos branded to help you develop your marketing strategy

1. Explainer videos

Once you've completed your explaining video viewers will have the solution they've been searching for. Explainer videos are educational and can be found in various formats to address customer questions. They go through the steps of how to use products or describe the concept of thought leadership through a conversational format.

Tip

Explainer videos make great documents to help with support and answering questions at any point in your buyer's experience.

The most important thing a great explainer video has is that it doesn't rely on sales. It's not necessary to force anyone to buy any item. Instead, you should identify a challenge and work to overcome it. Also, you can address a regularly requested question, such as in this brief but effective video:


  Explainer videos tend to be extremely high-level. They are designed for customers earlier in the funnel. These videos can also be created for clients during the initial stage of their research.
 
  For a better understanding of the type of explainer you need for your video marketing campaigns, ask your sales team what questions they answer on a daily basis. Discover more about your client and what they're listening to.

If you're planning to launch a brand new product and require the product explainer video Meet with your marketing staff to determine the most significant elements to highlight in addition to the most efficient method to accomplish this.
 
  Animation and illustration are a wonderful method of communicating product information as well as complex concepts that be enhanced by visualisation.

For a compelling video explaining the concept, you must keep these guidelines to keep in mind:

  • Know your strategy and plan your strategy around your public.
  • It should be clear. Do not waste time on irrelevant details or images that divert away from your main point.
  • Maintain a professional and helpful tone.
  • Make captions easy to read and according to the user's preference.

Staff Pick example

The fun is in this detailed docu-style video about 2020's Norco Optic. Bryan Atkinson flies down the roads in Interior British Columbia while narrating how the terrain he conquers using the bike's features. The bike has all it needs, just the rider and the surroundings.

What it does:This video perfectly captures how it's done this software to an expert degree. The intended audience includes: people who love the outdoors, those who are looking for adventure and cyclists. The movie is short, yet visually impressive.

2. Videos for promotion

The concept behind a promotional video, or promo video, is about generating brand awareness. This is about making a buzz or teasing an event using an easy video.
 
  Promo videos give a short summary of the next event that are designed to attract attention and attract attention to your site through the social media channels or any other. The best promo videos are quick, engaging and quickly creates the visual brand identity of your company (hopefully which is consistent with the brand's ).


  Promo videos are also an ideal way to reach out to significant creators your audience has heard of or is a big admirer of. In reaching out to creators, you are able to boost the amount of viewers that view your video.

Staff Pick example

The reason it works: Well, Raheem Sterling. The reason it works is it is not in line with previous suggestions, the commercial in question is a bit lengthy, but its length allows comedy in the scene which is happening. Are laughter and humor the best method to market a cell phone? This seems to be the case.

3. Story of the brand and BTS videos

A branding story video is in essence a "get to get to know me" or an ancestor tale of your business.
 
  With the proper budget and the right team with the right group, a short video of your business will become an effective marketing tool for long time to come.
 
  The value of telling a brand's stories is that they are easy to learn how to make them, and prior to launching the production process, make sure you have a plan with a narrative outline and script prepared to go.
 
  By presenting the help of a behind-the scenes video viewers are given a look into your brand. The film explores your staff as well as your method of getting things done, or showcase where it gets done. They also can give the event or promotion an entirely new angle.

4. Webinars

How can you create an amazing webinar?

Be sure to focus on the content you are creating, create an unforgettable experience, and discover ways to attract your viewers.

5. Videos of case studies

6. Branded content with a narrative

Narrative video tells a story with the purpose of entertaining. That's it.
 
  While all of your company's videos should be enjoyable, they do not have to be their sole purpose.
 
  Narrative content for brands tells a tale. Contrary to a narrative video for a brand, it doesn't have to tell your story's origins. It's more of an ad style, commercial videos have one motive for their offerings and are more significant than the company they are representing.
 
  A lot of narrative-based brand videos focus on themes that are larger in their scope, like the family as well as love, compassion, and dedication. The videos follow a narrative. There is an exposition conclusion, and climax. There is a protagonist, that is transformed.
 
  The use of narrative brand content can be utilized in order to broaden or extend the theme. For instance, Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa utilizes the same tactic to win the hearts of people with their memorable travel ads. It's a movie about travelling, travel, and lost phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We are introduced to the case of one particular person as well as witness the struggles of life, the tribulations and happiness of their life. They're intimate and guide us into a story with no need to be familiar with the product or brand.

7. Innovative branding campaigns to promote brands

A catch-all category for those brand videos that aren't suited in any other category. A creative brand video is only an example of an approach different type than a formulaic marketing video. There isn't any recipe that you can use to make this type of video. All you need is to be completely committed to an idea that's an area you're in love with, and fits to the identity of the brand.
 
  Businesses who want to be the first to innovate, you should take a look at the film makers, agencies or teams who create the most creative and inspiring videos. Contact them to find out what they did to collaborate with their clients. What was the timeline and budget? How much input from the creative side would you like to get? Choose the amount of your video-based campaign. Could it be connected to an occasion? A rebrand? Do you have a specific product?
 
   Staff Pick examples


  It's difficult to pinpoint what kind sort of movie "Obscura" is, maybe since it's an art film disguised as a commercial. It's a great example of the way a business can trust an artist to handle the brand's image by expressing their passion and imagination.


  The performance of the poem of Mary Oliver "Wild Geese" in beautifully recorded mornings on the North Coast. Through showcasing the splendor of nature as well as the majesty of the natural world, this Patagonia Australia video will be everything you need to be.

What is it: Surprising your audience is great because it means that your content will distinguish yourself from the rest of your content.

Every business of any size can create an impression with the help of a library with strong and visually appealing brand videos. You are the one who has to incorporate your personal idea and your message in every kind of video while keeping your viewers at the center of it.

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