Eric Siu: Your Foolproof Sales Funnel for Online Courses -

Apr 28, 2022

   Discover how to create and design a an effective sales funnel, which will allow your online course business to reach its true potential.

The art of making and making a successful sales funnel is one the essential steps in selling your online course. If you've never looked at the sales funnels you're using and aren't aware of possibilities across the entire channel of advertising.

This week, you'll learn about what industry's top performers are doing to boost the number of sales.

Check out our no-cost video featuring sales funnel expert Eric Siu, CEO of Single Grain, to learn ways to enhance your sales funnel so that you can meet or exceed the goals of the online business course's targets for expansion.

The 4 Tips to Maximizing Your sales funnel

Step 1: Identify Your Ideal Client Profile

The first step is identified your ideal client profile. It's crucial to identify your ideal client, and to define everything you can about the person you want to target. The more precise the more precise. Take into consideration things like their age and demographics as well as the places they like to hangout and the things they enjoy and the things that motivate them emotionally. Analyzing all these things allows you to develop your ideal client profile. Do not be afraid to conduct your own research because it is the initial stage of your sales funnel.

Concentrate on creating your ideal client profile, and then create something basic that will get your point across. Videos can be a great beginning point to make a simple video that can aid you in "drive your message towards your viewers' hearts".

Step 2. The Hook

If you are creating videos or advertisements, you need to have ads that can encompass the entire spectrum. Do not be confined by the limitations of. In the next step, you must to promote the change through the video, and also explain the process to resolve the viewers' issue.

What you can do to make sure that it happens is by crafting a captivating hook. You need to craft an engaging story that's entertaining and humorous enough to keep your audience engaged. Viewers of your ads are likely to see them posted on Facebook or YouTube which is where they'd want to meet and enjoy fun.

Promote your products while also offering your clients a fun experience! Your goal is to grab viewers within 5 minutes or so, or they'll continue to scroll. This is crucial and will be a major aspect in the effectiveness of your ads.

Step 3. The landing Page

Once you've captivated your audience once you've captured them then it's the time to guide your audience to the correct destination page.

Go to a page that allows them to sign up to sign up, enter the email address and watch an introductory video, or move onto an automatic webinar. A great solution for this can be eWebinar.

Make sure you offer prospective students advantages, and after you've added them to your email list start to establish a connection with your students and establish an association. Establishing relationships with your students is simple with an automated emailing program. The emails you send can be a set comprising six to twelve messages or less. With these emails, you'll start providing them with more worth while gradually discussions about the bargain you've signed.

Step 4. The Sale

Create a time-limited offer that runs out in the next short period of time, this will give a sense of urgency for your prospective students, making them more likely to purchase. If you are able to find a training video for free, and make sure that you put the deal in the same place. Make sure to show your potential students how you will aid them with their problems right away after they've submitted the application.

If you're selling a smaller or cheaper course under $2,000 You can send them to a pricing site with higher tension. Make sure that the course being offered comes with an expiration date, and there are additional bonuses included within the current package. Use a program such as Deadline Funnel to help you put expiry dates on the offers you make.

Don't rely on the paid advertisements by itself

One of the best methods to reduce the cost of marketing is not relying solely on advertisements that are paid. There are numerous avenues you could use to benefit your business that could help you develop material to boost the visibility of your business.

Consider YouTube, blogging videos as well as podcasts, to offer some examples. Making your own content can help your company to increase its popularity, which can be an excellent pool to dip to when looking for potential prospective students. When you produce high-quality content, you can distribute it across multiple social media platforms from many individuals. This is free marketing for you! Making this kind of content will allow you to truly dive into the subject you're teaching and discover the subject areas which you're most excited about.

The creation of content will also enable you to create your own identity. The growth of your followers and social media following allows you to establish your own branding while at the same time. As more people become aware of the name of your business and the services you have to offer, the more cost you can cost for your course. It's all about reputation, as it gives potential customers an incentive to come and visit YOU.

When you've seen traffic flowing via a variety of ways and that people have a reason to go to your website, it will improve your ability to create educational courses too! It may take between one and two years to get your content machine running however once you've got it functioning, you'll be way ahead of your competition. Be prepared to publish free content because it leads to the formation of an audience trusts you, which then allows you to offer higher-ticket items such as courses for as little as $1,000 up to $10,000!

More resources available to assist

Have a look at the video below and gain access to an additional video with additional details on how you can structure the sales pitchand also how to increase numbers of sales. There are a variety of strategies, tips and techniques to complement what you've already discovered about sales funnels!

For more strategies for getting started creating your own online class, download this guide for free on designing your online online class online and then selling them!

Want to start implementing the lessons you've learned in the online class? It's simple to apply what you've just learned with student success tools that integrate within the platform. Create free account and start immediately!

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