Episode 5 of the podcast: Andrew Lock - Top Marketing Expert Talks with Walt Disney's entrepreneurial Secrets

On this show, we got to talk with Andrew Lock. Andrew Lock explains how he went from being an assistant cameraman with the BBC to becoming a giant within the world of online marketing.

You'll want to go through Andrew's book "Walt Disney's Art of Business" and discover how to create a more successful company (including membership websites) with Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

These are the highlights and things you won't wish to miss during the show:

• The unbelievable story of how this former BBC cameraman leveraged his one ability to connect with online marketing giants like Yanik Silver, and Dan Kennedy. He developed a flourishing online business, and became one of the big names in online marketing. He started out as a total noob. If you've ever wondered if you could do that the way, this story of his will show you That you are able to. (0:00)
• A clever method by which Andrew Lock got a free membership in Yanik Silver's exclusive and highly coveted mastermind group. You can use this same technique to get interviews, gigs, or even complimentary products or even having your products promoted by some of the most famous names in online marketing. Imagine the boost in sales it would bring your business. (1:06)
• Andrew Lock shares the dark space he was in during the pandemic and how it was possible to lift himself out of it. Also, how you can take the knowledge he gained to guide you through tough times in your business and in life. (17:31)
• The secret of almost effortlessly achieving business success. Most people make this mistake and this leads to many years of misery and suffering. Follow Andrew's advice and success, motivation, persistence, and consistency in your business is almost guaranteed (10:21)
• A virtually unnoticeable problem with your website is almost certainly killing your conversions right now -- and how to utilize one of Walt's highly-protected business secrets for quick fix (30:37)
• A clever method of Disney effectively "manipulates" kids into upselling their parents in Disney theme parks. Additionally, learn how you can use this devious tactic ethically to make it easier for you to sell your online courses (29:13)
• The big mistake Disney's new CEO is making could have Walt falling over in his grave -- learn the right way to handle the recession (33:18)
• A successful online business. Simply put... Do this and you'll likely get interview on podcasts. Don't and you'll almost certainly be struggling for years to come. (37:47)
• "The M___ Test. A brain-dead simple way to test if the topic you're teaching is a great choice for a membership website (Plus, an even easier approach to discover a near infinite number of topics and killer content ideas that you can build a membership site about) (39:33)
• The insidious trap almost all business owners fall into makes them struggle -- often for years without ever figuring it out (This might be holding you back right today) There is a simple way to avoid it. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the pandemic and how to beat the top entrepreneur "killer". (16:37)
• The retention lesson every website that has a membership needs to take from Disney's theme parks. It really is the distinction between a site that slows down and eventually dies regardless of the other options you do, and one that grows and expands almost instantly (25:32)
• "The "Kodak" Test. What color the roads in Disney's theme parks is thoroughly tested in order to subconsciously draw visitors in. And how to implement this concept to your websites, courses and memberships to increase the sales (26:43)
• How Disney uses "fake scents" to encourage parents to purchase tickets to the theme parks. Disney actually invented a device that does this, and Andrew shows how you can take this concept and apply it to online courses and memberships in an authentic way to boost conversions. (29:36)

           After listening to the entire episode, it could help us reach more people if you could accomplish two things:          

1. Give a 5-star review or rating If you have gained anything from the show.
2. Share this episode with an acquaintance, a colleague or anyone who may benefit from it
   

Do you have a plan to start a membership site or want to see if your existing website is the most effective option? If so, take a look at this resource below:

Watch the 10 Membership Models Video

Discover the 10 Most Profitable Ways to Earn Recurring Revenue From a Membership Site                                                       First Name                                                        Email                                                           Yes, send me your Video!

You might also like...

Recent Posts

"We've tried a couple of other tools for membership that included in packages we'd been investing in. But none of them can compete with Member. There's certainly a lot of cool products that folks have been building over many years. However, when it comes to customization, if you use WordPress, you can't touch this. Obviously, I'm super biased, however we've earned millions through this product."

Tristan Truscott                              Satori Method                                                                                                                                                                                              I've moved Member] into my top list of options for people. The new Member has a lot to offer! and the cost for Member makes it a fantastic offer.

Chris Lema                              LiquidWeb                                                                                                                                                                                              Members integrates with all the tools I use TODAY. It's so easy to connect with the new products that are being released. It's incredible how they accomplish this. If I were to purchase the membership plugin of today... to me I would choose Member.

Adam Preiser                              WPCrafter