Do you want to learn how to sell on Amazon? This is What You'll Need
You may run a successful online store or just begin building your online presence You've likely thought about the pros and cons of selling products on Amazon.
The way to go is that you'll make an increase in revenue and equity for your business by establishing and managing a store on your own site. But, thanks to all the technology that makes multi-channel selling more efficient -- and lucrative -- than ever before, you can do simultaneously and rapidly expand your reach.
If you're interested in trying at selling your products on Amazon, or you just would like to find out more about what's involved, we're going to show you how to sell on Amazon as well as what you'll need to do in order to begin.
An introduction to Amazon's market
Amazon is the largest e-commerce seller in the world, with the most likely being in the U.S., where 70% of adults are Prime members. The majority of ecommerce sales in the U.S. happen on Amazon with around 200 million active monthly app users. According to their own data around 7400 items sell each minute in the U.S.
Amazon is also shipping to more than 130 countries If you're searching for international e-commerce clients, this is the most efficient and effective means to reach a wide global audience.
Ready? Let's look at the things you should know to sell on Amazon.
Different types of Amazon seller accounts
There are two primary sellers accounts that are available on Amazon professional and individual accounts.
A majority of online businesses looking for consistent revenue and growth should go with the Professional option, since the Individual one charges you a fee for every sale however the Professional one has a fixed per month fee.
Other selling charges both types of accounts have to pay. We'll cover those a bit later.
Step-by-step instructions for creating your Amazon seller account
Amazon has put together a huge amount of content to help merchants create accounts and start selling. If you want to go through their documentation and get started, begin on this page. But, we've broken the steps to the following basic steps:
1. Create an account to sell
The process of creating with your Amazon accounts is simple as registering. First, you'll create your username and password and follow the steps to the next step.
2. Select the Professional sales plan
Next, choose the type of seller account you'd like to choose. Like we said it is recommended to select the Professional plan if you expect to grow your business using Amazon. In sales terms, if you anticipate selling more than 40 products per month, you need to go with the Professional package.
Amazon probably won't be your only ecommerce marketplace or platform. In fact, it shouldn't be since there are several advantages of building your own ecommerce store using . However, Amazon enables you to expand to new markets you simply would not be able to reach from your own store.
3. Join the Brand Registry
Amazon provides a Brand Registry service, which you have to use prior to constructing your own store. It also allows you to take advantage of various other features and tools available on Amazon's platform, including sellers protections as well as Amazon Ads. You can also get an extra 5% on the sale of your brand.
4. Utilize this Stores Builder tool to create your online store
Once you've registered, are able to use their Stores builders tool as well as drag-and-drop tools to build your store. There are three designs that you can choose from, and after selecting the one that you prefer, you'll have the ability to create products by uploading them and then start building pages.
The tiles can be adjusted to arrange product images video, descriptions, as well as other material so that it makes the most sense for your shop.
In order to get there further, you'll need to obtain a registered trademark in the nation you're registering from and a logo.
5. Create your product listings and then begin to sell
With your chosen template, you can begin with the page manager. It will allow you to include category pages for your products, add categories, design a homepage, and whatever else you'd like to add as an element of your Amazon storefront in order to increase revenue.
There are certain dimensions that you must meet, and you're limited to 200 characters for your product name that's sufficient.
The "Perfect Launch"
Amazon likes to promote the concept of a "Perfect launch" for sellers who are new This means that you meet five goals within the initial 90 days following the creation of your account as a seller. These five goals comprise:
- Enroll in Brand Registry
- Create A+ content on your product pages
- Set up Fulfillment by Amazon (we'll go over this later)
- Automate pricing with Amazon's machine learning technology.
- Design and create sponsored ads, coupons, or deals
Doing all this within just the initial 90-day period result with significantly higher results, as per their research, which is why they call it the"Perfect Launch".
After your store is established it is possible to use your brand's analytics data to create product bundles and combination items that consumers will be interested in. This will increase sales and allows you to pack several items into one shipping.
Optimize product listings for Amazon
Amazon's website functions similar to the search engine. Users can enter keywords in order to search for products, and Amazon will display the products that are compatible with the keywords they typed in.
This should determine your method of creating listing of products and to optimize the page that describes your products.
Keywords with search-friendly properties
Utilize keywords shoppers may be searching for and that pertain to your products. Use them in your titles and descriptions of your products. Use variations or complementary keywords if there's more than one way to describe the product. Use model numbers and GTINs or SKUs.
Informational descriptions and specifics
Be specific with your descriptions and details, especially for products that have many variations, including sizes, colors and even flavors.
Use bullet elements to make your lists easier to comprehend, and concentrate on the benefits in addition to product features. Benefits focus on outcomesHow do I benefit from this product? What is the problem it addresses? What need do I have that this product can meet, and what is the best way to meet this need? It is important to address these types of questions within your product descriptions as well as bullet points.
Great product images
Understanding Amazon's fees
Like I said earlier it is really only two plans to choose from.
The Individual plan charges 99 cents per sale. Every item you sell online through this plan is 99 cents.
The Professional plan cost $39.99 per month and comes with an unlimited number of sales. That's where the idea of selling a minimum of 40 items every month from. Even if you're not sure if you'll sell 40 items your first month, you should consider the Professional plan if you're dedicated to making it one of the most important aspects of your business online and hope to increase that number in the future.
If you are looking to promote on Amazon or appear in the Buy Box or sell items that are restricted to certain categories (and they are numerous of them) as well as use sophisticated selling tools, you'll require the Professional plan.
Amazon also charges several selling costs that are dependent on your arrangement with Amazon. They also charge a variety of additional fees based on your arrangement with.
Referral fees
Both plans charge a referral cost for every sale made, and the fees can range from 3% to as high as 45 percent in certain cases. However, the majority of fees for referrals are in the range of 8-15%. This is quite typical for online marketplaces.
There are many additional fees, plus referral fees in diverse categories of product on this page.
Fees for fulfillment and storage
If you engage Amazon in the delivery packaging, shipping, or any other fulfillment activities There will be an additional cost for this too, which is based on size and weight. If you use them just for shipping, you'll pay based on both those factors.
There are also fees when you utilize Amazon's warehouses for storing your products. But you might consider doing this due to additional advantages we'll go over later. One of the biggest advantages is that you are able to offer two-day shipping under their label.
In the months of October and December, storage fees triple that of the other nine months, due to the festive period.
Fulfillment options - FBM, SFP, FBA
As just mentioned, you have to decide how you want to handle the process of fulfillment.
It is possible to complete all your orders yourself, which is known as "fulfillment by merchant" (FBM). Additionally, you can utilize the Seller Fulfilled Prime (SFP) which is a unique service offered to experienced Amazon sellers that you can't make use of if you're just getting started. And you can use Fulfillment by Amazon this is what they'd like for you to try which is loaded with incentives.
Merchants fulfill the order.
The fulfillment service provides you with the most amount of control over your fulfillment process. You get to manage the order, pack them, ship them, and place them into your home, warehouse, or other place. If you're doing dropshipping that's what Amazon permits, you'll probably choose this option.
The downside of FBM is that it's not possible to avail the benefits of becoming an Amazon Prime seller, which offers a host of benefits.
However, if you wish to put special care into the packaging procedure, you may find this beneficial, even if it means fewer people order from you due to the longer shipping time.
Prime Seller Fulfilled by Seller
You store your stock in your own warehouse, but Amazon manages the shipping process using companies of their choice.
However, you can't use this feature until you have you have Amazon store opens:
- Offers premium shipping choices
- Delivers more than 99percent of orders in time
- Has an order cancellation rate that is less than 0.5%
- Uses Amazon Buy Shipping Services for 99percent of purchases
- Makes use of methods for shipping that permit the weekend delivery
- Completes successfully a trial period
Get more details about the specifications.
Fulfillment by Amazon
Amazon shoppers love Prime Day, and all things Amazon Prime. As mentioned earlier, about 70 percent of U.S. adults have Prime memberships. Therefore, whatever you are able to accomplish to entice the Prime members is going to be to your advantage for sales.
When you choose FBA, your Amazon business will receive an Amazon Prime Badge. When customers search for a store on Amazon you can select to narrow their search results based on the stores that have a Prime Badge. So, if you don't already have it, you will not show up in search results for those using this feature.
For those shoppers who do not use filters to narrow their searches however, they'll still be able to be able to see the Prime logo beside your listing, if you're making use of FBA.
In addition, by using Prime Badges You can give Amazon Prime's two-day free shipping, and all-free shipping. Amazon is responsible for packing, delivery, returns and issues with customer service.
FBA can also allow you to use Amazon's machine learning technology for inventory management, which helps you anticipate consumer demand, so you don't purchase too much or too little stock.
There is a cost increase for Fulfillment through Amazon however, you get a lot more also, and a lot tasks associated with running an ecommerce business is taken from your hands by having the optimized Amazon fulfillment center.
So, it's a good option for businesses that value the time and labor savings and don't wish to deal with storage or shipping. If you'd prefer to handle the things yourself in order to save money and time, then FBA isn't the best choice for you.
Wait -- inventory?
If you're just getting started with your company it's likely that inventory is something that you might not have considered much about.
The amount of inventory is influenced by a variety of factors that will be different for each business, such as:
- The number of channels that you're selling on
- Your industry norms
- What kinds of items you sell
- Your business's size
As you expand the channels that you're working with and the greater number of products you'll sell. As for inventory, that makes it harder to keep track of every single item.
As an example, let's say you've got a warehouse 50 items in stock for a particular product, and you are able to sell 30 of them through Amazon in over a month. You feel great, and decide to replenish your stock with 50 more.
But what if you're also selling on your store, and you've sold 20 additional products the same month using that particular platform. That means your supply is empty, and if your sales do not increase the next month then you'll require more than 50.
It's a slightly simplified illustration, because sales don't all happen in a single day. However, it illustrates the need to be continually monitoring your supplies and the speed at which they're selling, and the platforms they're selling through Each of these may have different fulfillment processes.
Also, you must factor in items that could be perishable, items that aren't selling anymore, and high storage costs.
Wherever you're selling, you'll require a method for monitoring all this. Here's more from Amazon about the management of stock.
Customer service and maintaining a high seller rating
When you begin to learn the best ways to sell on Amazon and other platforms, you'll discover the process of interacting with your customers a little harder than with the own online store. But you need to develop procedures to offer the best customer service on a standard to get high seller ratings.
The first step is to use your product descriptions to answer as many questions that you believe customers will have to.
Third, make use of good pictures as well as other images so that it is easier for buyers to understand what they're buying.
Thirdly, you should respond positively to any reviews you receive regardless of the reviews that you receive, even negative ones. This shows you are attentive to your customers and are committed to providing the highest quality service.
Then thing, on Amazon you can use the tool known as Brand Follow that is a way for customers to follow you even when they don't purchase anything on their first visit. Any person who decides to follow you will be alerted of new product releases which gives you a possibility of regaining their trust.
Sell your products on Amazon and build your future around
With , you can benefit from endless flexibility, full control, and powerful capabilities and all this without having to pay fees on the platform. Additionally, you don't need to fret about rival services appearing right next to yours!
Selling on multiple channels helps you reach the highest percentage of your audience and reach them where they're. It offers a range of multi-channel extension options that let users to link their online shop to Amazon, eBay, Etsy, Facebook, Pinterest, and much more.