Do you think it is time to get an All-in-One Ecommerce Solution? -
Whether you're selling an app, digital content, or software, there will always be a time when you need think about how you are going to make money from your service to grow your company.
Subscription? One-time payment? Will my product or service be available around the world? What would the purchasing experience be similar to? What will be the process for collecting payments? There's a myriad of questions that are likely going through your mind as you are beginning to think about the ecommerce opportunities for your business.
Investing resources into homegrown tools as well as accumulating point solutions from third parties can only take your business so far. How do you tell when it's the right time to consider investing in a full online store?
For your convenience, here are some of the external and internal things to take into consideration before deciding whether an all-in-one eCommerce platform is right for your business.
The External Factors; The State of the Ecommerce Industry
Consumers are embracing digital commerce.
There's a huge possibility for businesses to profit from this growing market. The key to success lies in focusing on the customer experiences.
Companies must be focused on consumer trends in the world.
The popularity of cross-border commerce is on the rise. Forrester predicts that cross-border shopping is expected to comprise 20% of the ecommerce market by 2022 which will be worth $627 billion. The majority of consumers aren't worried about where they can find an organization when it comes to making a purchase on the internet. They have high expectations about their experience shopping.
Their key to success in the increasingly globalized world is the ability to accept international payments that offer localized prices, various languages, and maintain international and local compliance with tax and regulation. A good e-commerce platform allows localized shopping experiences every time for every customer around the world.
The internal factors that affect your Business
Increasing costs with DIY or point solutions are making e-commerce experience disjointed.
On first look, it might seem sensible to put your own funds into creating a homemade ecommerce solution. In fact, customer, Nelio, explored the homegrown route before deciding on 's the complete platform for ecommerce. However, these internal systems typically consume a substantial period of time as well as money to manage. Your internal teams could be better utilized for other things, like the development of new products and services to aid in the growth of your company.
On the other hand it is not possible to limit to the number of individual point solutions your business can acquire to control every element of the ecommerce experience. However, these competing tools can cost you more in the long time, as well as limiting your organization's ability to deliver the perfect e-commerce experience consumers have come to expect.
Low conversion rates are limiting the revenue you can earn.
In the case of lower conversion rates, it's typically youand not the user. Are customers of your site shocked by tax-related surprises? Are they worried about site's data security and the transaction? Are they dissatisfied with the lack of payment options?
There are many elements that contribute to low conversion rates on your site. A comprehensive e-commerce platform will empower you with best methods and standards in the industry which will boost confidence among the customers who visit your site. If you're struggling to achieve the amount of sales you were hoping for, it may be the time to make the switch.
Inefficient checkout processes are interfering in scaling your business.
Third party hosted checkout pages or clunky checkout processes won't make it any more. Customers expect a smooth and branded experience during the entire checkout process. If customers don't receive the experience they expect, they will turn towards competitors. And relying on dev resources to update the pages of your products is a waste of time and money.
Make sure you conduct an audit of your check-out process. Heatmaps can help you identify the areas that customers drop off prior to making a purchase. Take that data and combine it together with a top ecommerce service to help you create modern purchase experiences featuring popup checkouts directly from your page of products, as well as and the capability to offer discounts and special offers, along with cross-sells and up-sells. It's all done without having to count on the support of developers!
Are some of the external and internal forces affecting your business close to home? You may want to make the switch to an integrated e-commerce platform that can manage all aspects of the eCommerce experience of your business. Schedule your custom demo today.
