Designing successful product pages to drive growth

The majority of stores online and eCommerce sites the pages that you sell products are also your sales pages. They are the pages that transform your visitors from possible clients to actual customers.

Excellent product pages ensure that your products look, sound, and appear like things that consumers would want to purchase. They make it easier to choose whether or not when to purchase.

In this post, you'll see some great designs, discover how to design the most effective product pages, and see the ways that a few changes can increase your sales and revenue.

The reason for product pages

Your product pages need to deliver everything necessary to convince customers to make an order through you, and to not to go elsewhere.

Compelling product pages do four things. They:

• Information: Online shoppers need information that answers their questions and tells them if the product you offer will satisfy their needs or solve the problems they face.
• Delight:Customers are looking to be thrilled with the promises that your product will deliver.
• Reassure: Shoppers want to be assured that they're purchasing an item of top quality by a firm that promises to take care of them.
• justifies:Shoppers need to be capable of proving their purchases, either within their mind, or for others in their lives who may have an view.

Let's take a explore how to design product pages and the key components to provide a superior online shopping experience that result in 5-star reviews and new customers.

Twelve essential elements for an effective design for a product's page

1. Quality product photos of the products

In a brick-and-mortar store, customers can pick up an item, go through the instructions or ingredient list, look at the label, and examine it against similar products. In an online store the product must be as close as possible to the in-store buying process.

This starts with quality images of your products.

For clothing, it's best to display the wearer, with images of different sizes, if feasible and pertinent. For other products, take multiple product photos from a variety of angles, and allow customers to choose different views.

Marey.com is an online store selling various types of water heaters, as well as other technology as well as equipment. Their pages on products permit potential buyers to view each product from different angles, see the item from a close distance, as well as look at features, specifications and additional product information.

To create great photographs, it requires time and commitment. The lighting must be good as well as a proper setting. the plan of how you will shoot each product as well as a high-quality camera.

2. Write compelling product descriptions

The top product descriptions do not just talk about features and specifications about the item. And they don't just repeat what's written on the label.

The most powerful descriptions let the consumer experience and feel the advantages of consuming or owning the product. What will they feel? How can it help them live their lives more easily or more simple? The saying goes that it is not necessary to purchase the drill simply because you'd like to drill. You buy a drill for the reason that you need to drill.

Focus on the benefits, not on the features by themselves.

It's all about benefits, not attributes. Benefits refer to outcomes. What is the result for someone who purchases a specific product? That is why the descriptions you write should be focused on your selling point.

For example, 'wrinkle-free' clothes are a popular feature. Why should we be concerned?

As wrinkle-free clothing is more attractive it makes more impressions on a date, at the job interview, social gatherings, or at school. Also, it eliminates the necessity to iron, reducing time and hassle, freeing you up to do things that you love. Simply mentioning "wrinkle-free" as a feature, but saying nothing more about it, won't make an impression on most shoppers.

Be particular

Descriptions of the product can help remove the doubts. Be aware that the pages must to prove the value of the purchase as well as provide reassurance to the buyer. Zweifels arise from oppositions.

What is it that makes potential buyers be reluctant to purchase an item, aside from price? Your descriptions need to address the objections.

Be succinct

Does all of this mean you must write long description of your product?

Not necessarily. If you can do it right then you simply have to write your features as benefits or benefits, and then you can squeeze lots of convincing information into the same bullet points.

The Roadie 2 is among the most impressive page templates for products. It packs plenty of information on a single page, but the primary benefit is short, simple, and just above the fold, "Makes Tuning Easier & More Speedy."

Then the page lists features that are technical, but each is accompanied by additional information on what the advantages of this technology are. For example, one feature is "OLED Screen with Built-In User Interface."

Below that line? "For an easy choice of tunes and instruments. Invisible when off, lights up beautifully after turning on Roadie."

The site does an excellent job at listing the details and quickly explaining what they mean without taking up space or unnecessary details.

3. Utilize product videos to help allow you to experience items

When they were in their prime, informationmercials frequently resulted into millions of dollars of sales due to their ability to demonstrate products. Seeing that amazing knife cut through tomato slices right after you were watching it cut through a steak made of T-bone - including the bone just to make you believe that you had to have the knife.

If your product is suitable for demonstration, go beyond photos and insert product videos on your pages. It's not as complicated as you might think, but the reward is well worth it.

4. Add product specifics that shoppers would like to have

Each product's page requires facts to support it. Which size will fit best? Does the part integrate with other parts I already own? What are the measurement? What is the composition of the ingredients?

If you're buying a product, be certain to give all the details people will need in order to make sure that they are purchasing the right item. In the end, this can mean fewer queries from sales representatives and a decrease in return rates, and happier clients.

As an example, DVO Suspension sells a range of bicycle shocks as well as similar equipment. This page contains detailed specifications cyclists need to understand in order to ensure that the product can be used with their bikes. If not it, then the site also suggests different shocks for buyers to investigate.

5. Show product pricing and inventory levels

One of the worst things about shopping online happens when you must search for a price, and that's the easiest detail to include on a product page. With all the different content that your customers will see, you need to create the page such that the cost is hard to overlook.

Large text, different colors, different fonts repetition, and large fonts are just a few of the tools you can employ to make sure that there is no confusion about cost.

If your stock is empty or out of an item You must include this information on your product page so customers don't buy something, then learn that they'll have to wait for weeks or even months to get it to replenish.

For example, Offerman Woodshop creates custom wooden furniture, in addition to other items. The page for this product features two of their tables. The prices are all there for you to overlook. In the moment of post, one of their tables was also sporting the "sold out" image in the image of the table, telling prospective buyers interested in the table that they'll need to hold off until the table is available for purchase.

6. Utilize a product configurator in the event that it is applicable

As an example, Cocktail Crate lets shoppers choose any three mixers they would like to purchase for a set price. Their product page will guide the user through choosing each item until they've finished their 3-pack.

7. Incorporate social evidence

Reviews and testimonials remain extremely effective for achieving the third objective of a product page - ensure the purchaser that they're getting a good deal as well as working with a reliable company. This is why social proof is so effective and crucial.

on a website's product pages reviews from customers and social proof can come in many kinds. They are particularly useful because they eliminate doubt that the testimonial was generated by a bot, or an AI tool.

It is also possible to add star reviews to your websites, as well as other posts by users on social media including images of rave reviews, or pictures of people using or showing your product.

Woof & Wiggle does a brilliant job highlighting real customer reviews with five-star icons as well asfurther validation from features in prominent media sources. It's a powerful, pungent creation of proof.

How can you beat that?

8. Incentives to finish the sale

The purpose of a well-designed product page is to market the product. The descriptions and the product's details are important, but so does the cost. And sometimes shoppers need an extra push to step over the line and decide to take a chance and place an order.

If you are planning to make use of promotions for sales including packages, free shipping, coupons, deals for first-time customers discount prices on large purchases, buy-one-get one deals, or any other special promotions, ensure that you feature them prominently on the website for the product.

This product page that sells bracelets in April Soderstrom comes with a message at the end telling customers they can save 15% on purchases over $200, and it includes an offer code.

9. Make sure to include product suggestions

Premier Guitar, for example provides an assortment of similar products at the bottom of their pages of products.

The purpose of product suggestions is to help shoppers find the product they're seeking when the item they're exploring doesn't meet their requirements.

A different use for it is to complement an item that has been purchased with related items that might go well with it, such as a hat with the shirt or additional flavor of the same food product.

10. Add-ons to the product, such as gift wrap

Sometimes, it's those small extras and personalization which make the purchase for your customers, especially when the item is a gift. Giving them the option to create a special message, add gift wrapping, or include additional unique options when they purchase your product makes it more likely that they'll shop at your online store.

It is also possible to provide customers by allowing them to choose colors using an array of photos from the product as well as alter the pricing according to their choice.

Here's an example an online product page of Rosery Flower Shop offering add-ons to one of their gift sets. Take note of how every add-on has a price, so there's no confusion and surprise.

11. Offer customer support such as live chat

There are times when your customers have short questions that just need to be answered, today. Live chat can be a quick and straightforward solution for clients. If your online store's visitor has enough volume to justify the use of this service, it's a great option to add to your product pages and will help you close more transactions.

Additionally, you can include phone or email support. this too could be presented right on your product pages.

It's crucial to include this information there in addition to the checkout page because when people have a need to get a question addressed prior to adding an item to their carts and then they don't get to the checkout page to begin with.

12. Add FAQs to more complex product

If the customer support team receives the same questions about the product, it could be beneficial to address them directly on the website for the product.

The FAQ pages aren't always the most effective approach as some folks don't even think of looking for one, and there's a good chance that queries about specific products would be addressed there.

If it is you think the item is suitable for your needs and it can help your customers, answer common questions about a specific item right on the product page.

How to build product pages with

Once you've decided what information to put on your product pages, it's time to create your pages using .

1. Incorporate product information into your WordPress dashboard

For creating a brand new product go to your website and click Products > Add New. Add New. It will display a blank product page, where you can fill in details for the item. Let's look at the possibilities each one at a.

Include the title of your product as well as a long description.

At the top at the top of your page you'll see an unfilled field that you can use to write your title for the product. When possible, make it short and clear.

In the lower left corner, you'll find the large text box that allows you to fill in a lot of details as well as information. This text will show up under the most relevant details about the product, and you'll need to put all "extras" here for people interested in learning more. It is also possible to break into smaller pieces of information with bullets, to make it easier to read.

Pick the product of your choice and determine your price

Under the description, you'll find below the description, you'll see Product Data box. In the middle of this box, there's an option to select the type of product.

In default, you have the option to pick between

• Simple product (an item that has no options)
• Product that is part of a group (a product that is part of an assortment)
• External/affiliate products (an item that's advertised on your website but is sold elsewhere)
• Product that is variable (an item that has options such as color or size)

There are also boxes to see if you can download or virtual products. Virtual products don't ship to purchasers, and they include items like services. Products that can be downloaded aren't delivered, but are provided via digital download to customers, like images and PDFs.

In the Regular Price box, you can set the price of your item. Also, you can make a Sale price selection if you are selling your item, and click Scheduleto create a start and end time for the sale.

Determine your inventory levels, as well as shipping details

Click the Inventory button on the left. You'll see options for setting the SKU of your product and inventory levels. You can also set minimum stock thresholds, set backorders, and so on.

Click the Shipping tab. Based on the way you've got your established your shipping it is possible to add dimensions, weight as well as the shipping class of the product.

Add upsells and cross-sells

Similar to what we discussed in the past, this is a great method to boost sales as well as provide a superior user experience for shoppers. Click on the Linked Products tab to get started.

Thereafter, you'll be able to pick upsells (items which are upgrades from the current one) as well as cross-sells (items which are comparable or are a match for the current item). You can select these on a per-product basis, which gives you full control over what customers will see.

Attributes provide a fantastic way to group the products, and to add details about the products, which will make shopping online more enjoyable.

Lambright Flooring, an online provider of wood flooring provides attributes such as the wood's color, the thickness of the wood, its width, and more.

Customers can not only filter through these features on archive pages, customers can also see everything at a glance from the page of the product.

Write a short product description

Click down to reveal the Product brief description box. The information is placed next to your images and should be concise and to-the-point since you're not given much space to work with.

Add your primary product information here, keeping in mind the tips we provided earlier. Talk about the main features of your product, as well as any other information essential that buyers know in order to complete the buying process. Then, include more information as well as data within the lengthy description, which is located below the item.

Add product images

On the right-hand side of the page, you'll see an option to Set product image. This is where you'll choose your primary image, which will be the most prominent image you can use on your product page. It will also be displayed on the archive pages of that item, so make sure that it's representative of the product.

The Product gallery selection is where you'll place additional images to your site visitors can scroll through. Here you are able to create a variety of angles, sizes as well as colors. on the item.

Choose product categories and tags

You can use product categories and tags to organize your inventory, making life simpler for customers. Subcategories and categories are the main way in which to organize your products.

For example, you might be in the T-shirt category and subcategories for kids, adults kids, and babies.

You can also use tags for organizing, but you don't have the option to create hierarchies. If you sell graphic tees You might also have tags that say "cats," "superheroes," and "vintage."

When you're pleased with the design, hit "Publish" and add it to your site!

Modify the template for the product page

If you're using an block theme it is possible to alter the template for your product pages using blocks. This is a straightforward method of making changes to every page of your products in one go without having edit the code.

Within Your WordPress dashboard, select Appearance - Editor, after which you can select Templates. Now, choose the single-product template.

This template is set up with a Single Product block. This shows all the information for the product, such as the title, descriptions, images and reviews, as well as related products, and so on. However, you are able to add additional blocks to to create a truly customized, attractive design layout for your product.

As an example, you may consider adding your Instagram feed that works as a social proof source, showing happy customers using your products. You might want to incorporate the store's shipping policies that you can change across your entire store. Perhaps you'd like to add a grid of your top-selling products at the end of every product page.

To do so, press on the +icon located at the top left to launch the Block Inserter. Select the block that you would like to add and drag it under the single product block.

In this example, we've added a Hand-picked Products block. Choose the block, then open the Settings panel on the right-hand side. You can modify how the block appears and functions. In this case, it is possible to change the number of products shown and the info that appears on screen and the order that they are displayed in, and more.

Once you're finished, click the blue savebutton at the top right. You'll be able to view your edits reflected on all of your product pages.

Install and configure all extensions that are required.

There's an array of extensions you could use to customize your product pages. Some of them have already been discussed in this blog. Below are some examples:

What you'll need to download is the extension that you'd like to use via the Marketplace and then click the Plugins tab - Add New in your WordPress dashboard. Then, click Upload Pluginat the top and add the extension file that you downloaded. After that, turn on your newly installed tool.

Every extension comes with a manual that walks you through how to configure and use it. If you have any queries, get in touch with support.

How to get your pages on products seen

Making sure your pages are seen by your target audience is a primary objective of SEO or search SEO (SEO). While much of your ecommerce website traffic may first arrive at your homepage and blog articles, a portion of your most high-value traffic from your most likely customers will direct them to your website's product pages.

These are the most important SEO aspects SEO that you can focus on:

• Keywords within your product page copy
• Headlines and subheadings
• Images
• URLs
• Site speed

We'll discuss each in a brief manner, then we'll provide more resources to help you with specific topics.

Keywords

Keywords are the terms the people you want to target are using when looking for products they can purchase. If you conduct some study on how customers are searching as well as the keywords they're using it is possible to identify the kinds of phrases to include on the pages of your products.

Once you've determined keywords, you should incorporate them into your page's descriptions. This doesn't mean you should insist on them in every sentence however, you must be mindful of opportunities for you to prove to Google that your website has information that is related to the key phrase.

Subheadings and Headlines

Search engines such as Google and Bing concentrate on headings and subheadings, as they tend to show what content the site is focusing on.

So be mindful of how you structure headings and be sure to incorporate keywords whenever possible.

Avoid large chunks of text, along with excessive paragraphs within a row. Break them up with subheadings. It is recommended to do this to serve two purposes. First, it serves the readers, since it makes it easier to understand your content. Second, search engines look at subheadings that contain keywords.

Pictures

Can product images contribute to Google's rankings? Absolutely! Images are tagged with metadata that is associated with their metadata. This information is part of what search engines consider when they determine the content as well as the page's quality.

This may also lead to your photos appearing in image results on platforms like Google that can generate the need for.

URLs

Similar to headlines and subheadings the URLs for your product pages are another extremely important area to add keywords.

Some tips for how to write URLs for products:

• Do not make them too long Focused URLs are more effective. A word or two more is not a good idea.
• Avoid filler words like a to, a, or the - stay with phrases that make sense for the product page. URLs should not be used for sentences that are complete.
• Include your main keywords first in the URL, if possible.
• Separate the words using dashes.
• Don't worry about capitalization.
• Don't use URLs that you've previously used in the past, and you shouldn't use URLs that are identical, neither.

Speed on the web

One of the first places to start is with improving your image quality, as the images that are bloated is one of the main causes for slow websites. For online stores it's a major one, because the product pages typically include a number of pictures.

Jetpack offers a variety of efficient performance tools, including a free CDN. The Jetpack Boost plugin takes care of key performance optimizations such as slow loading of images, optimizing CSS, and deferring non-essential JavaScript.

Other methods can be used to attract traffic.

It is possible to draw organic traffic, and you can attract paid traffic. Search engine optimization that leads to better rankings, which means that your website will appear naturally in greater results. This, in turn, results in organic traffic. Each click is a free one, however, it requires some time and effort to reach positions for keywords that are valuable.

The paid traffic is immediate however, every click costs a cost. Which is the best option? Let's take a closer look.

Paid traffic

It's also a good way to determine if any traffic resulting from specific words will actually result in sales. If so, you can be able to justify the investment as well as the long-term commitment required to target that term to rank organically.

Organic traffic

Social media is powerful and it can be used to nurture and convert to a faithful audience. If you've got the time and you are able to utilize it to bring additional warm customers - your target audience - to your online store.

Direct Post

If you serve a local area, you can send out postcards to draw customers towards your online store. This method can be highly effective because it avoids all of the internet's distractions that compete to grab people's attention.

There is also the option to use coupon mailers, that are still effective for certain businesses. Be aware that if you're using anything in the mail it's the intention to get people to visit your website. Your marketing should therefore be very clear about how prospective customers can get in touch with you, where to find you, and how to make purchases from your company.

Include your website in every print advertisement - but not just in small print at the bottom corner. Include your contact details. Create a targeted offer so you can track the effectiveness of the campaign.

Questions about creating product pages

What is a Product Page?

A product page sells the product you want to purchase on an online shop. It identifies the product and offers information to help customers decide if they'd like to purchase the item. Shoppers can add that item to their shopping carts and go to the checkout to buy it.

What should be included on a product page?

The product page must contain the following elements:

• A title that includes the name of the product
• A product description that includes the benefits of that product
• Specifications and additional details that customers might require to be aware of
• Product images
• Customer reviews and other social testimonials for the product
• Recommended related products
• Pricing information
• Contact information, or a live chat feature for customer service

How do I create a product page design?

There are several ways of structuring your pages for products. The template is used in default. Additionally, the theme that you choose also impacts the way that the pages of your products appear.

To add a new product, simply visit Products Add Newin your WordPress dashboard. You can then complete all of the item information, and upload it to your website.

When you're working with a block theme, you can edit the design of the product page without needing to alter any code. Visit the Appearance Editorin your dashboard. Click Templates,then choose the Single Producttemplate. You can then modify and add blocks in order to design a customized product page.

In addition, you may use extensions that allow you to change your design. As an example, you could add videos, product-specific FAQs as well as customization options and more.

There are instructions for each of these methods earlier in this article.

What do you need to know about writing a website product page?

Start by examining the products features and use those to determine the benefits it offers to customers. Your product's description should be based on benefits - the desirable outcomes customers experience once they buy your product.

In the next step, you should list all the information about the product that the customer may need to be aware of. Take high-quality images. Consider creating a product video also. Select a price. Create a headline that will promote the product and attract online visitors. Write detailed descriptions. Incorporate your value proposition. Find social proof such as testimonials. Then, build out the site.

What's the goal of a page for a product?

The purpose of a product page is to promote the product. Its goals are to:

1. Provide shoppers with the information they require to take a selection.
2. Create some emotional desire which speaks to their desires and desires.
3. Reassure them they're working with a good company and that they're getting a product of top quality.
4. Help them justify the purchase by providing good reasons to buy it.

What can I do to improve my product page SEO?

Enhancing the SEO of your website happens in the course of time, as you make specific changes to the material. Start by identifying your principal keyword, as well as any pertinent secondary keywords. Make use of them in your headings and subheadings along with URL and content, as appropriate. Write alt text for the images of your products. And expand your written text, as having more content does generally do a more effectively at drawing attention through search engines.