Customize Your Member Account Portal for Powerful FOMO Marketing

Reader Disclosure

    The protection feature for the Account Nav Tabs add-on puts the most valuable benefits of your site front and center, taking the potential of your website's income-generating capabilities to the top.

WHAT'S INSIDE          Toggle

•     Account Nav Tabs Add-On Overview
•       What the Add-On Does
• How to Turn Your Client Account Nav into a FOMO Marketing Tool
•       The Tab is the Ad
•     Customize the Member Portal Based on Membership Types
•     Other Revenue-Generating Ideas for Your Account Nav Tabs Content
•     Next Steps

You know the scenario.

You're preparing to take some laps around the terminal on long, monotonous wait, when you notice the signs: VIP Lounge - Platinum Passengers Only.

Beyond these doors is the mythical world of burning time delights, including overstuffed couches with cheerful attendants and some Tchaikovsky as background.

If you're on the other side the coach and you ticket must make use of shabby vinyl, frowning faces, and a symphony of competing loudspeaker alerts and over-tired infants for over the following 4 hours.

If you've been a regular enough flyer, this will likely be the last time you fly without-Platinum.

 Exclusivity sells!

Offering anything "more" so long that it's worth the money it's earmarked for, is a fantastic marketing strategy - for existing andpotential clients and members. The real value is in exclusivity.

And the power of exclusivity (what marketers are calling FOMO) is exactly what Account Navigation Tabs protection is all about.

Here, we'll show you how you can use this feature to turn your account's nav for clients into an incredible Marketing tool that uses FOMO.

We'll also give you ways to generate revenue from tabsto assist you in making the most of the tool.

Before that, let's talk about some background...

Account Nav Tabs Add-On Overview

can be described as the the world's top software for recurring revenue on WordPress. It can be used to manage and create memberships, online courses along with various other subscription-based services.

This also enables the user to run complete online coaching and take care of client management in full and all this with the benefit of a completely code-free interface.

What's the purpose of this add-on

The account page serves as a member portal where your subscribers and members land when they login. It is the place in which members can access and edit their account information.

Out of the box, comes with a basic list of tabs for navigation, including those that you'd expect to find on any membership website. Additionally, you can create custom tabs to display on the login page.

You can store all kinds of content behind those tabs. Things like...

• VIP Support Access
• eBooks, for instance, can be downloaded as downloadable resources as well as white papers.
• Links to external resources that are outbound
• ...and almost anything else

WATCH >> create a vip members/client area on your website using the tabs for protected accounts on your nav as an add-on

With the legendary Rules capabilities in the mix, the navigational tabs on every client's page on their account will transform into a FOMO marketing powerhouse.

How to turn your client's Account Nav into a FOMO Marketing Instrument

The Tab is what's the Ad

You've decided to dedicate an hour each on a weekday to be a day for clients to get "walk-in" access to your services - like an online version of your professor's office hours at college.

Obviously, providing this kind of access would be cost-effective use of your time, and you'd limit access to Premium-level users.

With Account Nav Tabs protection it is possible to utilize the tab in which Premium members have access to the office hours of their choice to make a memorable advert, inspiring lower-plan users to take the next step.

Personalize the Member Portal based on Membership Types

This add on comes from the requests of our customers. This was kind like the "a-ha!" moment for our staff. We learned that many of our customers are members of multiple types.

Think about the airline instance I've mentioned. There are passengers on the airline who have different membership levels. The airline also offers pilots. Numerous airlines provide the pilot and crew lounge specially designed for pilots and crew members.

Similarly, a non-profit organization could have donors to its members and staff volunteers. With Account Nav Tabs add on you are able to reate a a different account portal experience for each membership type.

In this case the donor that accesses the account page could view tabs that relate to their membership. This could include things like donor history, member benefits and access to the donors' community.

And the volunteer members could see an entirely separate account interface. The content could be a workshop for employees and volunteers, a volunteer schedule, or any other content that would be irrelevant for the donors who are members.

Additional Revenue-Generating Strategies for Your Account Nav Tabs Content

Special Member Resource Make tabs specifically for valuable resources such as ebooks, videos, exclusive articles. Secure these tabs according to membership levels, ensuring only members with premium memberships have access.

Personalized Coaching Content for sites that provide personalized coaching or consulting, tabs can be protected and tailored to individual members or specific groups, providing the user with a personalized experience, including materials, tasks, and feedback directly relevant to their coaching programs.

Event Registrations and offers You can create the tabs for event registrations and promotions, encrypting the tab so only members of certain levels or users who were members for a specific duration will be able to see events coming up and special promotions.

Members-Only Forums and Communities: If your site has communities boards or forums with protected tabs, you can provide members with access to these sections making sure that only users that have the proper membership levels can access these online areas.

Advanced Training Modules: For educational sites tabs can be utilized to gain access to advanced training modules or courses for certification exclusively for those who fulfill specific criteria. This will encourage users to upgrade their skills or get involved in a deeper way with your information.

Beta Features Access Provide your customers an opportunity to experience new features or services before they are released to the general public. Protect these tabs so only those who sign up to be a beta tester can access these areas.

Donation and Financial Information: For non-profits or community organizations, a protected tab can provide financial reports, donation history, and special updates for donors or members who have specific contributions levels.

Custom Dashboard and Analytics: Provide members with an individual dashboard which displays their progress, analytics, or other usage information on your platform. Make sure these tabs are secured to ensure users only see information relevant to their activities and membership degree.

networking opportunities Make an area for networking possibilities like member directories, or contacts lists which are only accessible to members who are part of specific networking groups or different tiers.

Archived Content Access: Protect tabs that link to archived workshops, webinars or other old content which are accessible to long-term members or those who have achieved certain levels within your group.

It's clear how account navigation tabs extend your membership options for customers. Let's discuss how you can customize your portal for members based on your membership.

The Next Steps

Everything that is rhapsodic and rhapsodic in its entirety is having - especially the FOMO marketing tool worthy of the descriptor. It is extra-especiallyas it is related to your company's the bottom line.

Therefore, the next steps are straightforward, depending on your circumstance:

The new feature offers yet another remark to our clients. The Account Nav Tabs feature offers a variety of new possibilities both for users and customers. We're eager to know what you'll do with this feature.

Let us know what you think. How will you leverage custom accounts on your site? Leave a comment in the box below.

Curt Noble Growth Manager       Curt is the Growth Manager at , where he spearheads strategies that empower entrepreneurs as well as businesses. A deep knowledge of membership and LMS websites, Curt's knowledge helped guide countless individuals and organizations in achieving their online objectives. Curt's recent article about the process of setting up GA4 for WordPress can be a testimony to his experience in the domain. Outside of his position as a blogger, his extensive professional experience further strengthens his standing as a expert within the world of digital. Connect with him on LinkedIn to stay updated with the latest information.          SEO Marketing WordPress LMS Entrepreneurship