ConvertKit review: Top (and most difficult) attributes, as per 31 previous customers |

This ConvertKit review it will be a chance to hear from 31 former ConvertKit customers on ConvertKit's advantages and disadvantages and the reasons why many made the switch to Email.

ConvertKit is a well-loved marketer's platform for email marketing among its creators. It's a well-known visual automation tool, pre-designed sign-up forms and landing pages as well as detailed analytics for audience, but is it the right decision for you?

In this ConvertKit review, you'll be able to hear from 31 former ConvertKit users on the features they liked, the things they disliked, as well as what made them switch to Email.

The email marketing tool you use is among the most crucial pieces of your online business This is how you'll grow your audience, connect with followers, and promote your products and services online. But important doesn't have to be complicated or expensive.

In this post, we share those results and cover:

What do ConvertKit's customers like most about their email marketing tools

The ConvertKit customers who have previously used the product encountered issues with their product

Why some of those users decided to switch to the use of email marketing

We'd likefor you to pick  however, we've made sure to provide an honest assessment instead of just critiquing ConvertKit. We would like you to discover the best solution to run your business no matter what you choose.

TL;DR

• Previous ConvertKit customers liked the fact that they had a no-cost plan, however the limitations on features make it a challenge to utilize. 37% said ConvertKit's high price was their biggest problem with the platform.
• Some users liked being able to automate complex tasks, but others found ConvertKit to be too complex and difficult to configure.
• ConvertKit has nice templates for landing pages and emails, however these templates are difficult to customize. People who needed greater freedom felt constrained.
• 54% of users reported that their main reason for having switched from ConvertKit to the other was because they needed their whole company (email websites, product, email and more.) all in one location.  Its low cost of living was the second most common factor that prompted people to change.

Automated solutions that can do whatever you'd like them to and a complete free plan with infinite landing pages that are customizable in any way you'd like. Try Email at no cost today .

What are the most effective features of ConvertKit?

ConvertKit is an email platform which allows creators to increase their audience, connect with their fans, automate their email marketing and earn money from digital goods.

You can start by making an email opt-in form that can be embedded as well as standalone landing pages that direct people to your email list. When you're ready to send an email broadcast or newsletter, ConvertKit has a point-and-click email creator and a collection of email templates that you can utilize to get started or create a custom email completely from scratch.

You can also build automated campaigns by using the visual automation builder as well as add tags and segmentation to your audience in response to actions they make (like clicking a link in an email, or buying the digital item).

Out of all the ConvertKit options, these are the things that the survey's 31 respondents liked the most:

ConvertKit offers a no-cost plan

The free ConvertKit plan allows you to get up to 1000 subscribers, and you can make unlimited broadcasts. It's possible to design the number of landing pages as you like but don't get access to automations or integrations in this plan.

The free plan is a good opportunity to try its basic functions of ConvertKit, such as the email builder tool and landing page designer, before making the decision to sign up for a paid subscription.

Create visual automations

ConvertKit is known for its visual automation builder that lets you create detailed pathways, workflows, and funnels for your subscribers. One previous user specifically mentioned that they enjoyed having "multiple funnels, triggers and tags" to work with, and that you could use as many segments and tags as you'd like to manage your list of subscribers.

ConvertKit is a great choice for designers who want to create detailed customer journeys with multiple entrance and exit points, or who need hyper-specific automated methods to market their specific products.

Create pages and emails using already-designed templates

Some former customers said they enjoyed the fact that ConvertKit's editor for emails and landing page creator had already designed templates so they could make email templates, opt-in page pages and landing pages quickly.

Although there are some limitations to the things you can do to customize (particularly on your pages and forms, which will be discussed in the next section) However, they look good out of the box. The only thing you have to do is insert the text, images as well as links, then you're on your way.

ConvertKit allows you to create personal email templates you can use again and again.

Track data and stats for every subscriber

Another area where ConvertKit has the top score is its audience analytics. A user commented that they appreciated having "more details about each individual who is in my group, including the location they click from, what email they access, etc."

You'll have access to subscriber statistics and score (available in the Creator Pro plan) which means you'll be able to see lots of information about your customers. For example, you can find out which opt-in form types have the highest popularity, which subscribers have gone cold and which email messages offer the best deliverability as well as open rates.

As we mentioned earlier, it is also possible to use ConvertKit to build infinite tags and segments for your audience so you always send the right message to the right individuals.

What did previous customers not find appealing in ConvertKit?

On the flip side, those who were 31 previous ConvertKit customers we interviewed were not a fan of the high cost, complicated automations builder as well as the limitations of designing landing pages.

Pricing for ConvertKit is costly.

37% of users who have used ConvertKit in the past said their biggest problem for ConvertKit was the cost charge.

There is a free plan, but it only has basic functions for 1,000 users. If you're looking for more features, you'll need to choose an upgrade to a Creator paid or Pro plan.

In both plans, the price goes up as your list size increases. Below are some instances of what you can be expecting to pay for different ConvertKit levels:

So, what's the difference between these plans?

When you sign up for ConvertKit's no-cost plan (up up to 1,000 subscribers) It includes:

Unlimited landing pages

Unlimited types

Unlimited broadcasts

Tags for the audience and segmentation

Sell digital products & subscriptions

Community Support for the community

With Creator, you get everything in free, plus:

Live chat & email support

Free transfer from another program

Automations

Integrations from third parties

A teammate from another team

In addition, with Creator Pro, you get everything from the two plans, and more:

Unlimited team members

Referral system for newsletters

Scoring of the subscriber

Advanced Reporting

It's nice having a plan that is free, but it won't work for all customers because ConvertKit gates important features like integrations, automations and customer support for paid plans only.

It is necessary to spend at least $15/month (for the creator plan that has 300 customers) to start experimenting using automated marketing campaigns, or seek support for the business.

The visual automation builder is one of ConvertKit's main selling points however, it's not accessible until you get on a Creator plan. It could dramatically increase the cost as you add more items to your wish list.

Automations, funnels and construction can get complex

Regarding the creator of visual automations, many respondents considered ConvertKit's automations to be too complicated to set up and manage. Many reviewers enjoyed having a lot of choices, however others mentioned issues such as, "UI (user interface) was unwieldy" and "segmentation was too complicated" as their top cons.

While it's true that ConvertKit can create lots of complex campaigns and workflows using ConvertKit, most creators simply need a platform that can send emails and run some basic automations like welcome messages along with sales funnels as well as nurture and sales funnels.

If it gets too complicated and confusing, it could feel like an overwhelming task. Plus, no one likes going into their email accounts and viewing a plethora of automatisations without understanding the purpose of anything.

Creators typically don't need their companies to become complicated. complex. There's no need to spend premium prices for features that you don't actually need. If you're not certain that you require highly specific automations for your business, ConvertKit could be more costly and complicated than is needed.

The landing pages and opt-in forms contain design restrictions

Yes, ConvertKit has nice-looking templates for landing pages and email opt-in forms but there are limits on what it is possible to modify. As one past user noted, "I didn't like the constraints on the opt-in form I made, and they didn't have actual views."

At present, ConvertKit doesn't have a option to design forms or landing pages completely from scratch. You have to edit the existing templates you've been given.

For instance, if you pick a landing-page template with two columns, there's only one option to add elements (like images buttons, dividers or bulleted lists) inside the columns. It's not possible to create more sections to the base style. It can be difficult to make the right choices if you have a layout you're thinking of that isn't in line with the model.

Additionally, ConverKit's landing page templates are designed for email capture rather than selling items or directing people to other URLs. Most template landing pages include an email sign-up form as a default feature, but you'll need to add customized CSS for if you wish to take away the email opt-in box from your page.

This means it is difficult to use ConvertKit's landing pages to do anything other than gathering email addresses, so you could end up needing to shell out extra money for the creation of a landing page by a third party.

The reason why people are switching to ConvertKit to?

When asked why they switched from ConvertKit to  the other, they cited the lower price point as well as the easy email builder as well as the convenience to have everything all in one place.

It is cheaper for almost all users

Unless you are able to count between 100 and 1,000 subscribers it is the case that all Email plans are less expensive as compared to their ConvertKit equivalents. Here are a few instances of how the pricing shakes out for ConvertKit and based on the size of your list:

Alongside a cheaper price, Email plans also have extra features for running your online company.

's email editor is easy to operate

Make a design you love? You can use it to create a unique template for your email or broadcast campaigns for as many times as you'd want.

In your email messages it is possible to include columns, text, featured callouts, social media buttons, video links, CTAs, and files that your clients can download.

can run your entire business from one place

The majority of people interviewed (54 percent) reported that the main one reason they switched from ConvertKit to was that they wanted to control everything they do within one central location.

ConvertKit is an excellent choice for marketing via email, but the ecommerce features are limited as is the website and community tool. Many of the creators who we spoke to found ConvertKit's integrated approach to be simple and affordable as they didn't need to connect (and purchase) numerous additional devices.

This means you can customize the way you email your followers based on whether or not they've bought a product or joined a waitlist or expressed interest in a particular topic without a lot of complex tags and integrations.

Imagine you want to set up waiting lists for a course online you plan to sell.

In ConvertKit In ConvertKit, you'll need to set up an opt-in page or a landing page for your waitlist. You'll also need to tag all subscribers that sign-up through that form. At the time of launch it is possible to send out messages to people who have this tag, to help promote your new product.

However, once your course is up and running, you won't need to be constantly contacting people who have already purchased it. Therefore, you'll need to integrate ConvertKit with your online course platform. Then, you'll need to set up another tag to those who made a purchase and use this tag to remove those from receiving any further promotional messages you send to waitlist participants.

In , your courses, emails, and clients are all located in the same spot. What you must do is create your course, and then put it into waitlist mode. It will automatically create a landing site for the course. Anyone who sign-ups is added to that course's waitlist.

It doesn't require an elaborate setup in the background or to remember the different tags that a dozen refer to, and you don't have to worry about getting your wires crossed since has all the information about your clients in one spot.

Below are a few ways that's one platform that is all-in-one can make life easier:

Send welcome emails automatically whenever new subscribers join your email list.

Automatically send customized email sequences to customers after they purchase an item

Only message recipients who have (or not) purchased a product

Keep in touch with those on your waitlist.  The waitlist feature is accessible across all plans, and includes the cost-free plan.

Make lead magnets available that direct people to automated marketing automations

Use link clicks to add tags to subscribers, then create automated email sequences on the subjects they are interested in.

If you're looking to unite your business online into one place and get rid of any additional fees or integrations, could be the right fit for you too.

Is ConvertKit suitable for me?

ConvertKit is an excellent choice for those who create content as well as small business owners who need an email platform that comes with many intricate automatizations. It comes at a steeper cost than similar platforms , but it might be worth it for you for those who require a visual automated builder. ConvertKit can also be a great alternative if you're only looking to create landing pages for collecting emails (not selling products) as that's the purpose for which ConvertKit's templates are designed for.

is a better option to online creators looking to make their work easier by having all of the information they need in one location. It is possible to create unlimited email or campaigns, utilize beautiful email templates (or make your own) or create a complete web site, and create landing pages from scratch for whatever purpose you require them for, and sell any kind of product that you can think of.

Since you won't need lots of additional tools or plugins Your overall expenses are likely to be less that they would be in the event that you had to put it all on your own.

To get a cost-effective, simple-to-use and powerful features for marketing that aren't too overwhelming, try. It's completely free to begin .

We're excited to see what your creations are.

FAQS

Email marketing FAQS

What exactly is ConvertKit?

ConvertKit offers an email-marketing platform which lets you increase your list of email subscribers through registration forms and landing pages. It also lets you make automated emails, distribute broadcasts, and sell digital downloads. The free version is only available with up to 1,000 customers, while paid plans begin at just $15 per month.

What are the alternatives to ConvertKit alternatives?

It's no surprise that our top ConvertKit option is Email! There are also guides on different email marketing tools that are similar to ConvertKit through these articles.

What are the advantages of ConvertKit?

ConvertKit allows you to create unlimited broadcast messages, and create unlimited campaigns. The templates are designed for you, an easy email builder, and an automated visual builder. You can also offer digital downloads via the feature for e-commerce.

What are the disadvantages of ConvertKit?

ConvertKit works well for managing your emails, however you'll need to connect additional tools in order to create your website and sell products other than downloads. More tools means more tech you'll be managing and possibly more costs. Plus, ConvertKit's pricing gets pricey as the list of features grows and as you'll need more options.

What is the most effective email marketing software?

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