ConvertKit review: the best (and the most ineffective) options, based on the experiences of 31 users who've tried ConvertKit

Jan 7, 2024

In the next ConvertKit review is the chance to talk with 31 previous ConvertKit clients on the advantages and drawbacks, and also why they decided to move to Email.

ConvertKit is a popular software for marketing emails to designers. It's a well-known and respected visual automation creator, with templates for form submissions as well as landing pages, sign-up and registration forms that provide detailed statistics on audience But is it a good option for you?

This ConvertKit review, you'll be able to hear the experiences of 31 former ConvertKit customers about what they enjoyed, as well as the aspects they did not like and the reasons they chose to change to Email.

The email marketing tools you use are one of the key aspects of your online business This is how you'll expand your customer base and communicate with your followers and promote your online products. It doesn't have to be costly and complex.

In this post this post in this post, we will share our findings from research as well as discuss

What are the ConvertKit customers' opinions the most about their software for marketing? to send emails

The ConvertKit customers who used to use the product in the past had issues regarding their product

Why have some users decided to switch to using the marketing via email?

We'd likefor you to choose but we've made an effort to give you an honest assessment instead of criticizing ConvertKit simply because we want you to know which is the most appropriate way to manage your business, regardless of which one you decide to use.

TL;DR

  • The former ConvertKit customers were happy that there was a free service, however the lack of options made it hard to make use of. 37% of respondents said that ConvertKit's price was too high. cost was the biggest obstacle in using the service.
  • Certain users appreciated the capability to run complicated automations, while others were disappointed by ConvertKit because it was too difficult and difficult to set up.
  • ConvertKit provides attractive templates for email and landing page forms. However, the templates can be difficult to modify. Customers who desired more freedom felt constrained.
  • 54% of users stated that the primary reason why they switched from ConvertKit to another was the desire to manage their entire company (email as well as their website, product etc.) together. The affordable price was the third reason in the decision to make people switch.

Simple automations that achieve what you require to accomplish and include a free plan with endless landing pages you can customize to suit your needs Try Email for free today! test it out at no charge today! .

What are the best features of ConvertKit?

ConvertKit is an email service which allows creators to increase their following, interact to their followers, automatize their email marketing, and earn money from digital goods.

Start by creating the opt-in forms for emails that are embeddable as well as landing pages on their own that bring people on your email newsletter. Once you're prepared to mail a broadcast or newsletter, ConvertKit has a point-and-click email designer and a library of templates you can utilize as a basis or you can also design your own email from the ground up.

You can also make automated emails using the builder for visual automation as well as include tags and segments for your customers in response to actions they make (like clicking a link in an email, or purchasing a digital product).

Of all these ConvertKit options These are the features that the survey's respondents favored the most.

ConvertKit is a service that offers a trial plan that is free.

ConvertKit's no-cost plan lets you create up to 1000 clients, as well as the ability to make unlimited broadcasts. It is possible to create the number of landing pages you'd like but do not have access to automations or integrations in this plan.

The trial plans offer a fantastic way to experience some of the most basic functions offered by the website, including the email builder as well as the landing page creator, prior to making the decision to subscribe for the paid plan.

Create visual automations

ConvertKit is well-known for its creator of visual automation it allows you to create precise workflows, paths and funnels for your clients. A previous user of ConvertKit particularly mentioned that they liked the fact that they have "multiple channels, triggers, and tags" to choose from, as well as the ability to use as many segments or tags as you'd like to organize your customers.

ConvertKit excels when creators have to design intricate customer journeys, which include several exit and access points or who need hyper-specific ways to promote products.

Create pages and emails using already-made templates

Some former customers said they enjoyed the fact that ConvertKit's editor for emails as well as the landing page builder came with designed templates ready to assist them in the process of helping create emails, opt-in pages and landing pages quickly.

Although there are some limitations to what you can customize (particularly in your webpages as well as forms, which we'll cover in the following section.) But they appear excellent straight from the box. All you need to do is add your images, text or hyperlinks and you'll have your website ready to go.

ConvertKit can also help you create custom email templates which you can reuse repeatedly.

Statistics and tracking data are available for every subscriber

Another area that ConvertKit gets the top score is in audience analytics. One respondent pointed out that they appreciated being able to access "more information about each individual within my group, including the website they go to, which email they open as well as other details."

Subscriber stats and scores (available via subscription to the Creator Pro plan) which will allow you to see many details about your audience. You can, for instance, find out which opt-in form types are most popular along with which customers are cold, and what emails are most reliable in terms of opening rates and deliverability.

We mentioned before that ConvertKit can be utilized in conjunction with ConvertKit to create endless tags and segments of your target audience to ensure that you deliver the correct message to the right individuals.

What did previous customers not like in ConvertKit?

However, the 31 former ConvertKit customers that we spoke with didn't like the expensive cost, the complicated automatization builder and the shortcomings of designing the landing page.

The cost of ConvertKit's services is high.

37% of those who've previously used ConvertKit previously stated that the biggest issue they had for ConvertKit was the cost fee.

It is possible to sign up for a free account but it only has basic functions for 1,000 users. If you're interested in greater features it's suggested that you upgrade to the Creator as well as a Pro Plan.

The pricing for both plans is increased when the amount of items on your list grows. Here are a few examples of what you could be paying for different ConvertKit plans:

So, what's the main difference between these two plans?

The ConvertKit Free plan (up 1000 customers) It includes:

Unlimited landing pages

Forms of all kinds are available.

Unlimited TV

Tags for the audience and segmentation

Offer digital subscriptions and products

Assistance to the community

With Creator, you receive everything you need for nothing. This includes:

Support for Live Chat and Email

Free migration from another tool

Automations

Third-party integrations

A teammate from an unrelated team

Creator Pro Creator Pro, you get all the benefits of both plans plus more

Unlimited team members

The system that refers newsletters to other newsletters

The scoring of the subscriber

Advanced Reporting

It's great to have the option of a free plan, but it won't work for a lot of customers because ConvertKit gates important features like integrations, automations and customer support to customers who subscribe to the paid plan.

The cost is at least $15 monthly (for the plan Creator which has 300 clients) for the first time to test automated marketing or seek help for your company.

The tool to build visual automation is one of ConvertKit's more popular features however, it's not accessible when you're in the Creator plan which could dramatically rise costs as you add other items to your wish list.

Building automations and funnels can become difficult

Regarding the builder for visual automation, majority of users considered ConvertKit's automations to be too complicated to set up and manage. A majority of reviewers liked the variety of options, but others mentioned issues such as, "UI (user interface) was extremely slow" and "segmentation was so difficult" as the top complaints.

Although it's possible to create many intricate processes and marketing campaigns with ConvertKit, most creators simply need a system that will deliver emails, and handle basic automations such as greeting messages, sales funnels, as well as nurture and sales funnels.

When the procedure becomes complex, email marketing can seem like an unnecessary hassle. Furthermore, everyone hates going into their email accounts and looking at a myriad of automations with little understanding of how to utilize the system.

Creators typically don't want their business to get too complicated. It's not necessary to pay the most expensive price for features which you do not actually require. If you are certain that you will require specific automations to your company, ConvertKit could be more complex and expensive than is necessary.

The landing pages and opt-in forms contain design restrictions

It's true that ConvertKit provides attractive and appealing templates for landing pages and email opt-in forms, but there are limits on what you can customize. A user said "I didn't like the limitations regarding the opt-in form I designed, and the images I showed weren't real."

Presently, ConvertKit doesn't have a method to create form pages or landing pages entirely out of scratch. It is necessary to modify the existing templates provided to you.

If, for instance, you pick a landing-page template with two columns you're only able to insert elements (like images, buttons, dividers, or bulleted lists) within the columns. There's no option to include additional sections beyond the basic layout. There's a variety of options to consider when you're faced with an idea which isn't compatible with the design template.

In addition, ConverKit's landing-page templates are designed for sending emails but not to sell products or redirecting visitors to different websites. Most template landing pages include an email sign-up page as a default feature, but you'll need to add your own CSS if you would like to remove the sign-up box in your landing page.

It's impossible to use ConvertKit's landing page for any purpose beyond collecting emails and you may be required to shell out extra money for the creation of a landing page through an outside company.

Why are people switching to ConvertKit for ?

When asked why they switched from ConvertKit to  the newer version, users cited the lower price point and the simple email builder and the ease to have everything all together.

It's less expensive for nearly every user

If you don't possess more than 1000 customers All Email plans are less cost-effective in comparison to the ConvertKit equivalents. Below are some examples of how pricing is carried out for ConvertKit and based on list size:

Apart from a reduced price, Email plans also have other features that can help you run an online business.

The editor for emails of's is easy to work with.

Make a design you love? Utilize it as a unique template for your emails or broadcasting campaigns the number of times you want.

When you send emails, you may include columns, text-based sections, with featured callouts as well as social media hyperlinks Videos, CTAs and videos and files that your clients may download.

can manage your business all in one place

Over half of the people polled (54 percent) said that their top main reason they switched to ConvertKit for ConvertKit was the desire to control everything in one place.

ConvertKit is a great choice for marketing via email however, its capabilities for e-commerce aren't as comprehensive and doesn't have a web site or a community-based software. Most of the creators spoke to believed that ConvertKit's all-in-one solution easy and cost-effective because they don't need to join (and pay for) numerous additional software.

You are also able to personalize how you communicate with your followers according to whether or not they've purchased something or added themselves to a waitlist, or shown enthusiasm for a certain topic, without lots of complicated tags or integrations.

If you make waiting lists available to sell an online course, you are planning to promote.

In ConvertKit, you'd need to set up an opt-in or a landing page for your waitlist. Additionally, you'll need to tag those who sign up using that form. In the days following launch, it is possible to communicate with people with this tag in order to announce the brand new service.

But once the course is up and running it's not a good idea to continue contacting customers who have already purchased it. So, you'll need to integrate ConvertKit into your course platform. You would then need create a tag for those who bought ConvertKit and use that tag to exclude them from any future marketing messages that you'll send out to waitlist participants.

The course, email clients, as well as the courses are within the same area. All you need to set up is the course, and then put it in waitlist mode. It will automatically create a landing page to this course. Every students who sign up is added to the waitlist for this course.

It doesn't require any fancy configuration in the background to remember the various tags, and you'll not have to be concerned about your wires getting crossed because it has all the information regarding the customers you serve at one spot.

There are many ways in which the single platform, which is all-in-one, can make life easier:

Send welcome emails automatically whenever new subscribers sign up to your email list.

Send personalized emails to buyers after they've purchased the product they want to purchase.

Only message recipients who have (or haven't) purchased a product

Stay in contact with the people who are on your waiting list. This feature is available across all plans, even the no-cost plan.

Make lead magnets available that guide people to automated advertising automations

Use link clicks to assign tags to subscribers, then create automated email sequences about the subjects they're interested in.

If you want to consolidate your online business into one location and eliminate of all fees and integrations, it could be the ideal solution for you too.

Are you sure ConvertKit the right choice for me?

ConvertKit is a great option for creators of content and entrepreneurs looking for an email service that can handle numerous complex automations. It is more expensive price point than platforms like and, but could be worth it if require a visual automation tool. ConvertKit can also be a great alternative if you're only looking to create pages for landing that gather emails (not offering products) because that's what for which ConvertKit's templates are made for.

This is the ideal option for web-based creators looking to make their work easier by having all of the information they need at a single location. The software allows you to make unlimited emails and marketing campaigns, make stunning email templates (or create your own), build a full website, and design landing pages from scratch for any purpose you need to make use of them. You can then sell any kind of products you're thinking of.

As you will not require many other tools or software, the cost for your company will be lower than they would be when you put everything by yourself.

If you want to get an affordable easy-to-use, user-friendly and effective marketing features that do not feel overpowering, consider. It's totally cost-free to get started .

We're eager to see the things you create.

FAQS

Email marketing FAQS

What is the ConvertKit acronym?

ConvertKit offers an online marketing tool that allows you to grow your email list using form forms for sign-ups as well as landing pages. Additionally, you can create automated campaigns, send broadcasts, and even offer digital downloads. The free version is only accessible to up to 1000 users. Paid plans start at just $15 per month.

What alternatives are there to ConvertKit alternatives?

Our top ConvertKit choice is Email! It is possible to learn about different email marketing tools that are that are similar to ConvertKit in these tutorials.

What are the benefits of ConvertKit?

ConvertKit lets you create unlimited broadcast messages, and to create endless campaigns. ConvertKit comes with pre-designed templates for emails and an easy email maker and visually-based automation builders. You can also offer digital downloads through the option of e-commerce.

What are the drawbacks of ConvertKit?

ConvertKit is an excellent tool to manage your emails. But, you'll need connect with different software to construct your own website in addition to selling products apart from downloads. A greater number of tools mean more technologies you'll be managing as well as a higher possibility of having to pay fees. Furthermore, ConvertKit's costs become expensive as your list expands and you require more options.

What is the best program for email marketing?

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