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Nov 22, 2022

Consistency is essential to building an audience as well as building your creator business. It's important to be consistent. Here's the reason and how you can become more consistent in the present.

The creation of an audience for your business as well as your company -- is much easier said than done.

Over 1000 creatives were asked to share their best advice for audience growth. While you may think that fancy software or complicated marketing funnels to be key, entrepreneurs across different niches and experiences overwhelmingly stated that their secret was consistently creating the right content. Specifically, content catered to their target audience.

This is why it's crucial to be consistent in the growth of your online business as well as four methods that you can employ to create consistent, top-quality work into the future.

Consistency can help you decide whether you are passionate enough about something to commit for the long haul

Beginning your own creative venture is an exciting thing. You'll likely spend hundreds of hours devoted to your art, therefore it should be something you love doing each day. Consistent creation puts your idea to the test.

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"I've regularly emailed every day since I set it as a top priority over everything else. It's been huge. Since then, I've used my weekly emails as my creative outlet... It's the way I try to embrace the practice of my life and develop my craft."

In making email an unassailable, Veronica has given herself space to enjoy her craft and express her creative side.

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Being consistent in showing up increases trust.

The pace of the internet is fast and leaving an impression that lasts on prospective customers isn't easy. Consistently sharing your knowledge shows your audience that you're trustworthy and also helps people get to know you better. 46% of customers from the USA will spend more money for products when they are confident in the company by spending time with your audience will help build trust with them.

"Every each day I show myself. I am visible all the time so my fans are aware of who I am. My followers hear my voice and are able to see the experience to attend any of my classes."

Thanks to consistently posting valuable information, she has grown her company's Instagram account to reach over 8,000 followers and her first course launch brought in 5-figures.

Showing up consistently on Instagram

A row from Em's Instagram Reels

"I noticed that how much I shared with others my story, the more my social network increased, and I met incredible people who would invest in me, collaborate with, teach me, and be friends with me."

Building trust over time with a target audience also gives you insight into what items you might want to offer. Harp instructor Anne Crosby Gaudet observed:

"My clients feel that they've met me as I've produced regular weekly content for a number of years. My business involves composing music for the harp and creating videos of performances to help students learn. My customers have come to trust me since they've observed that my work is innovative, insightful and beneficial. The decision to introduce harp lessons classes was an easy transition as my existing customers had a good understanding of, and appreciation for my skills as a composer as well as a teacher."

With a good reputation earned by performing for free as well as composition work, Anne was met with excitement as she offered online lessons and harp classes.

Regularly delivering high-value content also contributed to Rachel Lynes from The Sing Space expand her followers 50-fold within the span of a few months.

"I ran a daily free 30-minute singing session for eight months in our Facebook group. Many thought I was crazy and I managed to increase our audience from 300-15,000 in 12 weeks and turned the free singing classes into the first world-class Vocal Gym(tm), an on-demand streaming platform for singing that relies on subscription."

When Rachel changed from free services into her award-winning voice coaching business, she was able to reach an enormous audience that recognized the importance of her services.

Bottom line Sharing your passion with others builds trust as well as more intimate relationships between you and your target audience.

Consistency is algorithm-friendly

For example, Instagram content is ranked according to a myriad of variables, such as the amount of engagement a post receives (likes as well as comments), how many times viewers have interacted with the content and how long it has been since your content was posted as well as your activities on the application. Likewise, YouTube ranks videos by the type of videos that get the most engagement for keywords and also the relevance of a video's title, description, and the content.

When you frequently post on the channel you prefer viewers will be able to learn more about you as well as your activities. Adding fresh material gives new audience members more opportunities to connect with you as well as your existing followers more reasons to return. Plus, you'll have an abundance of material to share with your followers. comment on, and tweet, leading to increased engagement and impact.

"The first thirty days we did it, we saw a lot of engagement," they explain. "People said, 'Wow, cool, you're doing every day. I'd like to know the extent to which you can go."We have the YouTube algorithm to work in our favor due to the fact that we posted many times, which helped us move in the right direction."

"We were a an integral part of their routine every day. The kids could get up, have their morning coffee and then watch Tiny Shiny Home."

Today, they publish short videos every day and long-form documentary-style pieces at least once a year. Their channel has grown to more than 99K subscribers , and one video has surpassed 3 million views.

Lissa Prudencio from Wealth for Women of Color noticed a similar trend when she decided to go all-in on TikTok. "I decided to post at least three times per each day on TikTok for the duration of a month but then it grew into two to three months. That's when I experienced an increase in my growth."

So while social platforms probably won't be able to reward or penalize you solely based on your posting schedule, the things they take consider can be made better by consistency.

If you're struggling to see the growth you want Try increasing your posting cadence. For the Longneckers posting videos every week allowed them to improve their craft and gain an initial following however, daily posts brought their channels to the next level. Although it's for a few minutes regularly posting on an increased frequency could get the algorithm rolling in your direction.

4 ways to be more consistent in your business

Do you want to become more constant in your enterprise? Here are a few tips to help you keep your promises time after time, even in times of stress.

Content batching

batching is the process of working with similar tasks and don't need to switch tasks as often. Many creators -- I'm also raising my hand in this regard -- believe that doing the same kind of work for an extended period of time reduces distractions and helps focus.

As an example, analyzing the latest YouTube video concept, writing a script, filming, and creating thumbnails all require different skills as well as the ability to switch between different tasks can reduce the efficiency . If you were to use a batching strategy it is possible to spend a few hours just looking up ideas for video content for various upcoming projects. Next, you would spend the time writing video scripts, and on.

Em Connors utilizes content batching to reduce overwhelm. She makes use of Canva to make multiple weeks of Instagram content ahead of time, so that she's not stuck coming up with ideas on the fly. Batching content also helps Em make sure that her business maintains a consistent design and appearance.

If you're looking to test content batching for yourself begin with a small amount. Set aside an hour or two to:

Make social media posts

Outline future blog posts

Research YouTube videos

You can get a lot accomplished by sticking to the same goal, even for a short period of time.

Content repurposing

The term "content repurposing" refers to reusing content that you've published previously on different platforms or channels.

If you've put together a rich blog post. Here are some ways you can reuse an piece of writing:

Make Instagram or Facebook posts to promote each of your key factors.

You can use the blog post to create a script for the podcast episode or youtube video.

Utilize a part of the article in an electronic newsletter.

Create reels, shorts and TikTok videos based on main concepts.

ideas for content repurposing

Making use of what you already have will ensure that you're sending an identical message across your various platforms and will save you time because you're not starting from zero.

Veronica Green uses blog posts to create videos as well as mailers, so that she doesn't have to reinvent the wheel every time she engages her followers. One YouTube video could be turned into images, quotes social media carousels and shorter clips, allowing for months of content with no additional work.

For a chance to test this begin with a more substantial portion of the content. Blog posts, emails, as well as YouTube videos work great. Pull out your favorite quotes and clips to serve as a reference base for tweets to come and carousels. as well as captions.

Scheduling

Dara Sierra from Be Seen Consulting Says, "[I wish I knewthe importance of to plan your content ahead of time. The daily posting schedule can become overwhelming, and you may not post at the planned timing. Using a scheduler has helped me in so many ways!"

Scheduling tools let you space your posts over multiple days to ensure that your content is consistent, no matter what's happening around the world.

Expectations realistically

In order to create regularly and consistently, it's important to establish achievable parameters. It's about deciding on a publication cadence you can endure and choosing an approach you are comfortable with.

For Khe Hy as well as Veronica Green, sending an email newsletter every week worked perfectly for generating audience connections. The Longneckers along with EmConnors posting every daily was the best way to go.

Your schedule may look different depending on the channel you're using, too. Therapist for occupational therapy Maria Lindbergh states, "I've picked avenues that give me joy: writing two newsletters and blog entries per month, and posting daily on Instagram as well as posting once each week to YouTube."

There's no definitive rule regarding how frequently you publish, however it's recommended to pick a frequency that works with your life so you can stick to your schedule for the duration of.

Choosing the appropriate channel or platform is crucial.

It's not necessary to limit your choices to only digital platforms either.

Paper flower designer Kritchaya TwitchsriGranati shares, "I made a commitment to  show up to one social event each week for a year and see what happens to me. Little did I know, I connected with other entrepreneurs and discussed ideas as well as some of them became customers and even friends. I'm now in a better place to make new acquaintances, introduce myself, and talk about my business and has led me to open many doors I would have never known existed."

The pressure to join an unpopular platform will cause you to break your consistency. Instead, go with your own style that feels comfortable and natural for you.

You can try it yourself

Consistency helps you determine if you love something enough to do it full-time. It will increase the engagement of your audience and build trust with your followers by showing your reliability on their online lives.

To be more consistent, try batching and repurposing your existing work. Make content plans in advance, so that you do not have to be concerned when something comes up. Decide on a sensible schedule, and select the platform that is energizes you.

This is a small experiment that you can do to see the effects of consistent behavior for yourself.

Pick a channel you'd want to expand and then establish a goal for posting with a specific time frame. Example:

I will post on Instagram every day for thirty days.

I'll be sending emails to my list every Monday for two months.

I will publish a new YouTube video on Tuesdays and Thursday, for a period of five weeks.

Keep track of the numbers you have and engagement stats before beginning checking them later when you are done. What was the outcome? You might be amazed by what you learn.