In today's hectic marketer, creating content and besting algorithms is a full-time job. If you're the designer, content marketing or a generalist in marketing, your day-to-day is likely so busy that it's difficult to find the time to be motivated and keep your mind current.

Since the wisdom of others typically is condensed into tweet of 280 characters, a just a one-minute Instagram Reel, or quick LinkedIn posting, you'll be able to get inspired all day long. (No work hours required.)

14 influencers in marketing that you must be following

In this article

1.    Experts in video marketing that we enjoy
2.    Content marketing experts to take lessons from
3.    Social media marketing experts who can inspire us
4.    Web design & SEO experts to watch
5.    Marketing strategists doin' cool stuff

Video marketing experts we love

Danielle Diamond

Danielle Diamond is the creator of Epiq Media, a video agency that produces videos for customers like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

In LinkedIn, Danielle's motto is "Don't just be an ad. Get the show on TV," and she shows her users how exactly to accomplish this. She shares engaging ads, (short) video marketing playbooks, and the actual effects that creative campaigns bring in.

Here's just a sneak peek of her imaginative work for Exit Five:

Kim Gehrig

For a taste, here's a campaign she did for Apple:

Kevin Anson

Kevin Anson is a video marketer working with clients like ClickFunnels, IBM, and Mercedes Benz. According Kevin Kevin his website, he's produced more than 10,000 ads and videos within the last sixteen years, and he's now sharing his knowledge with others via his famous YouTube channel.

Kevin's videos typically clock in at under 10 minutes, and they concentrate on useful and technical tips, like creating an app video for the App Store and how to smooth out audio as well as how to apply subtitles in YouTube videos.

Kevin's videos are available through YouTube as well as Instagram..

Content marketing gurus can study from

Ross Simmonds

The CEO of Foundation, a content marketing agency, Ross Simmonds is an authority to follow for everything related to content marketing and growth. Simmonds is well-known within the world of content for engaging with other marketers , and for creating Twitter threads full of actionable guidance.

Ross's success through social media channels serves as a Masterclass in that is repurposed. Not only does he Tweet to over 60,000 followers and he shares helpful tips for marketing on Instagram, YouTube as well as LinkedIn.

Amanda Natividad

Amanda Natividad is vice-president of marketing at SparkToro the market research startup. In Twitter she often gives advice to content marketers to the 116,000 people who follow her, and her newsletter, The Menu is a deep dive into her opinions on marketing. She also interviews founders, editors, and creators of content on her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance marketer, consultant and founder of Content Remix, a podcast repurposing agency. On both Twitter as well as LinkedIn she offers practical tips for improving your writing skills and reuse any type of contentwhich includes written, audio and video-based contentto maximize impact.

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has quite a stellar list of jobs on LinkedIn In the past, she's been in partnership with AT&T, The Coca-Cola Company, and Macy's, and she currently leads social at Intuit. Her suggestions for content creators?

"Do something you're proud of and enjoy some fun along the way."    Lauren Thomas, social media guru

On LinkedIn, Lauren shares her strategies for attracting 100,000 followers on TikTok to get buy-in from leaders for social strategies and coming up with new social ideas.

Christopher Tompkins

Christopher Tompkins is the CEO and chief strategist of The Go! Agency, a digital marketing agency. Aside from sharing his views about the direction of social media marketing through LinkedIn and Twitter He also hosts The Bulletproof Marketer podcast. The Bulletproof Marketing, where he frequently interview experts in growth and marketing.

Christopher is extremely optimistic about the future of video marketing in marketing via social media, and has told Forbes:

"If you examine the current trending digital channels (social, paid, email) take note of the volume of activity you're seeing on each channel. Notice how much more widespread it is in comparison to before...My advice is to step outside of your comfort zone and start using video soon."

Web design & SEO experts to follow

Andy Crestodina

Andy Crestodina is the co-founder and the chief marketing officer of Orbit Media Studios, a web design and development company. His team is focused on helping customers create functional, engaging sites that boost sales. Of course for Andy, a large part of creating story-driven websites is strategically using videos. As he told TechSmith:

"In research we discover that faces of people are magnetized and that we are compelled to look at them and pay attention to them. So video has a huge advantage over podcasts and blogs in terms of connectivity."  Tweet

Connect with Andy and Andy LinkedIn as well as Twitter for strategic and technical advice regarding SEO, analytics and web development.

Oli Gardner

Oli Gardner is the co-founder of Be The Keynote the company which helps people become more effective communicaters. Oli also previously founded Unbounce Unbounce, which is a non-code platform for landing pages.

Oli's interest in tools for marketing and communicating are apparent in the content of his tweets and LinkedIn blog posts. He frequently shares advice on becoming more effective in his virtual communication -for webcasts, landing pages or on social media video.

Neil Patel

Neil Patel is one of the biggest known names in SEO and online marketing, and rightfully so. Every couple of days He shares his latest marketing advice on YouTube with short, less than five minutes videos. He covers the world of marketing via digital broadly, sharing advice about how to be ranked on Google and how to spot trends before they're too popular, and how to automate your marketing.

Alongside Eric Siu, a founder, investor, as well as advisor Neil also hosts the show Marketing School..

In addition to Neil's podcast and YouTube channel Neil is also available on LinkedIn and Instagram. Neil on Instagram and LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside, a popular design firm. On LinkedIn and Twitter, she frequently explores her approach to marketing and what's going on behind-the-scenes at Superside.

Amrita's posts are open and candid, and while reading, you often feel like you're experimenting alongside the Superside team. For instance, in February, Amrita shared on LinkedIn that she and her team invested in "a number of moonshots" because, as she explained,

"I'm calling it COMO. Much like FOMO, COMO is the price of not being able to participate which is why we'll put our money into areas where we think the COMO is high."

A few months later she revealed the benefits of the decisions, including taking a chance on video -- and how creating a person-centered, dynamic advert increased their click-through rate by 48%, reduced their cost-per-click by 62% and cut their cost-per-thousand to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the founder and CEO of Shift One an B2B digital marketing firm. The majority of his blog posts concentrate on the ways that marketers can help move the needle simply by offering benefits to their communities. As Dylan tells Peer to Peer Marketing:

"I consider that one of the biggest field in digital marketing moment to study is community marketing. Determine how to develop a physical and a digital community in which you are able to add value, and where you build loyal and passionate customers who are also likely to buy from you too."

There are many ways to connect with Dylan her on Twitter, YouTube and LinkedIn. It is also possible to follow her show, The Dylan Kohlstadt Show which is available on Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO at SparkToro the audience research tool that helps businesses better understand their clients. He's well-known in Twitter to help followers understand how to better use data and research in order to optimize their marketing strategies.

While Rand promotes the use of data and customer research across all forms of marketing, he's experienced firsthand the power in video-based marketing:

"Video is a powerful medium with unique powers. One of the things I've learned is its memorability as well as its capacity to create a brand impression which lingers on an individual is unparalleled."    Rand Fishkin

You can also find Rand on LinkedIn.

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