Chris Newman Builds an Online Course in Business Teaching Drone Flying
Chris Newman is a professional drone pilot who specializes in remote-controlled aerial videography, as well as photography. He is taking his time travelling to exotic locations around the globe, to fly drones and create stunning videos for customers. This is an extremely rewarding job.
Over seven years of expertise in film and cinematography in his portfolio and a strong commitment to his work, Chris has become one among the most skilled drone pilots currently working. Chris can create stunning, vibrant and cinematic images in almost any environment.
It's no surprise that his client list includes firms like Subaru, Ford, Mazda, Mountain Dew, Monster Energy as well as many others. In addition, he has worked with film directors like Robert Duvall, and even YouTube stars such as Devin Super Tramp. In addition, he designs and operates himself his helicopters. It's pretty cool.
Alongside being a successful drone pilot, Chris is also doing extremely well as an online instructor. Chris is also the author of a successful YouTube channel where he posts drone flight video. Additionally, Chris is the author of an online class that is highly rated, CineChopper University and has attracted a multitude of students from all over the world who are eager to learn from his experience.
We had a chat with Chris to gain a greater comprehension of his experiences being a pilot for drones, and instructor online. He also spoke to us to snag a few pieces of advice to share with the creators of online courses.
The creation of Online courses
As is the case with many online instructors we've spoken to, the decision to create an online class was inspired due to the constant stream of questions he was receiving from his students. While Chris uploaded more drone-flying video on to his YouTube channel, numerous viewers would post questions through the comments section of the videos, and occasionally, through direct contact with him.
In April 2014 Chris published a short video on the channel YouTube channel to reveal he planned to develop an instructional course on drones flying. In essence, he invited anyone who wanted to know more about drones to reach him for questions. The questions did not only aid in the creation of the outline of his course, but they also helped him create an email list of individuals who explicitly told him they were keen to take his course after the course was created.
This is the video was released by him, so you'll be able to witness his words:
Use to provide his online class
In the beginning, when Chris designed his course online He used his WordPress website with an e-learning theme as the host for the course. When the course was up and running, the process, he started running advertisements and host webinars to advertise his course. In the end, he spent around $1500 on advertisements that drove a lot of people to his website and it was shut down. After the same incident occurred again, he realized the need to find a more reliable platform to host his online course.
As Chris was looking into various platforms for hosting his seminar and he came up with a few specific requirements in mind. First, he was looking for to find a platform capable of handling huge amounts of visitors in a short time. It would also ensure that when it ran ads or ran a webinar on the course, his sale site would not be crashing when a many people having to the site at once.
Making his sales pitch from webcasts that are live
Chris has tried several different methods to promote his course, but the one strategy that has been the most effective for him is hosting webinars.
Chris uses WebinarJam to host his webinars. Then, the webinars are promoted using Facebook and Instagram Ads to promote the webinars. First, he used image ads at first however after some time Chris switched to video ads and saw better outcomes. A majority of those who see his advertisements sign-up to attend his webinar. of those who do sign up, around 30% will attend the live webinar (this is the average percentage of people who attend webinars that are live in any field).
The typical webinar presentation comprises of Chris giving his most effective drone-flying tips upfront, followed by giving his presentation to audience. To encourage people to buy his course right away, he includes special bonuses that he doesn't offer other than on the webinar. At times, he offers an 80-dollar drone and sometimes offers discounts for his classes in addition to other times the participants who takes part in his webinar to a contest that awards the winner a drone worth $1,000.
These benefits mean that Chris usually enrolls 15-20 new students into his classes each whenever he conducts webcasts. The most popular webinar that he hosted was one in which a wasp was floating around in the room and he had to spend 5 minutes in panic and trying to move the wasp out of his way before going back to his lesson. After that webinar, he signed up thirty students who'd never attended the course. Perhaps they wanted to say thank you for the hilarious show was unintentionally provided.
3 ways to increase webinar sales:
1. Live webinars can be hosted with an interactive Q&A after the webinar
If you're thinking of putting together the live stream and you're considering using advertisements on an already recorded one you should consider holding an event that is live instead. One benefit of having an online webinar is that the ability to keep participants engaged throughout the course and even once it's finished. Once you've presented your class ensure you take at least 10 minutes answering any questions attendees want to ask before they make a decision to buy from you.
2. Give away freebies or other rewards to boost involvement
In your webcast, you want to give the attendees an incentive to take the course. But you also want to give them a reason to buy it now. A way to achieve this is by offering some special offers or discounts in your price of the course for participants only at your webcast. Another method that can be effective is offering a cost-free reward to those who attend until the end of your webinar. This can stop them from dropping off early prior to the deadline to deliver your talk for them.
3. Close with a powerful call to action to buy the course
The vast majority of the creators of online courses love teaching, however they are not keen on selling. Most webinar presentations consist of people being taught prior to the presentation after that, they move into the selling portion of the class. The transition point is when most instructors in webinars get nervous and are afraid of making a sale. You must present your course with confidence and ending with a clear call at the audience to click through to the sales page of your class and to purchase the course. If you're confident you've created an outstanding course, don't hesitate to invite others to join it.
A few tips to other instructors online:
To wrap up our conversation with Chris, we requested him to provide few more suggestions to aid other online instructors to be successful. Here's the information that Chris said to us:
1. Concentrate on creating truly great content
One of the keys to Chris' success in his role as an online educator is his commitment to creating amazing content that is appealing to his audience and his students. Chris doesn't simply make content he believes that they'll enjoy. He also asks the audience what they would like to learn from him and makes instructional videos on the answers.
Creating really great content has additional benefits. The quality of your content can help you justification for charging more to your class. In the beginning, when Chris made the first Version of his program it was sold for $200. Since then, he's continually improved the course and added new content to it. The course is currently priced at $1,497. "If you can provide a high quality service to your students and you are available at all times for them, then you could be able to charge more" Chris adds. Chris.
2. Tap into the potential of webinars
In addition to the various ways that instructors can utilize to market their courses, Chris suggests using webinars. If you've not held the webinar before, you'll be faced with an initial learning curve. "Your initial couple of webinars will not go as well" Chris warns. Chris. "The main thing to remember is learning and improving. My webinars are updated every week. I'm always improving them."
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