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Following a series of quarters that have been marred by uncertainty and negativity The third quarter of the 3rd quarter of Q3 marks a major milestone regarding the outlook for the future of the membership economy.

Membership markets are currently experiencing some of the most volatile times of its time. Inflation is rising, increased uncertainty and an ever-smarter consumer will be the main drivers in 2022. These changes' repercussions as well as the high volatility in the financial markets are now affecting nearly every field.

Membership is no one-off. As the 2022 projections of revenues that were set in the boom of membership of 2021 quickly became unattainable throughout the year, members are required to think at their strategies more carefully than they've before at every element of their overall strategy.

It's simple: If you're a membership administrator, 2022 was a time when you examined your belief repeatedly.

Each and every story given to you to date is believing that 2022 is going to be extremely negative for our members. We should be ready for a downturn in every sector of the consumer as well as in every sector and business.

But not so quick.

To find the perfect moment

It's true that in tough economic and business environments, there are always signs, signals and evidence to indicate that the point of change will be near or imminent. Even though we're not usually conscious of the turning point until weeks and months following the event however, one thing will always be associated with pivotal events that is the time of the event..

Q3 was precisely that moment.

There was a period when membership operators saw extremely positive outcomes amid extremely negative opinions. This was the moment when the silence was more pronounced than the chaos. This was the moment when the owners proved their product was valuable enough that the customers could not live without it.

It was a point of discord.

The greatest risk to companies that operate memberships during times of recession is becoming negative. Members who were consistent and self-confident about their businesses during this difficult time kept working to plan, create and plan for the future with no idea of when exactly the event could occur. Since Q3 is now completed it's possible to gaze at the rear of our eyes and say without doubt that this is in fact, happening.

The uncertain opens up opportunities

The memberships of our customers beat the market during the March quarter that ended. Within our complete range of offerings we've seen the memberships of our customers break records in the amount they earn, retention rate and membership numbers. By staying on the right track and being non-reactive to larger stories, our members were able to gain from the rise in membership we saw in the 3rd quarter of this year.

Sound management of overall the member strategy is an essential aspect in determining the results of memberships even in difficult environments. The highest returns can be expected when members opt to make a major investments in their company during a downturn and revert to more prudent spending when expansion is speeding up. This strategy has allowed our customers to access the money for investing in their business when they need to, similar to the one we experienced through the first quarter of 2022.

Membership is a long game and those who have this mindset will discover that the external environment and negative feelings create long-lasting chances for sustainable growth the membership.

If you are a business that offers membership-based programs, it's difficult to predict the time of upswings that are similar to the ones we witnessed in Q3 , but you can prepare for these.

One thing you can guarantee is that such moments are likely to occur when you most could.

Keep building.

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