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 After consecutive quarters of anxiety and negative sentiment, the 3rd quarter is an important period in the long-term perspective of the membership economy.

The market for membership is having one of the most challenging periods in recent history. Inflation is rising, there's more anxiety and a more prudent consumer are dominating developments throughout 2022. The negative effects of these developments, as well as intense volatility in the markets for financial products have now trickled into nearly every sector.

The membership industry isn't an exception. And while 2022 revenue projections made during the membership boom in 2021 started to appear out of reach the course of this year, operators who manage membership are now forced to look closer than ever before at each facet of their overall strategy.

Simply put: If you're a membership administrator, the year 2022 relentlessly test your belief repeatedly.

Every narrative that has been told to date would have you believe that the rest of 2022 is going to be extremely negative for the membership, and that we must be prepared for a downturn across all consumer sectors as well as in every industry and business.

But not so quick.

Looking for the moment

You see, in difficult market conditions and in business, We always seek out indications, indicators and signs that the turning point is imminent or near. While we don't usually realize a turn has occurred until months or even weeks after the event There's one element that is always associated with turns and that's the moment.

Q3 was precisely that moment.

This was the moment when membership operators saw extremely positive results despite a negative feelings. It was a moment where the silence was louder than the chaotic. This was the moment when the operators proved that their product was so valuable that they could not live without it.

It was a time that marked a discord.

The greatest risk to companies that operate memberships during recessions is that they become too negative. Members who were committed and optimistic about their business through this difficult year have continued to create, plan and plan for this moment without knowing the exact date it will happen. Now that the third quarter is complete, we're able to look in the rear-view mirror and say with confidence that this is in fact, occurring.

Uncertainty creates opportunity

The memberships of our customers outperformed the market during the third quarter. In our entire portfolio, we've seen these members set records in their revenues, retention rates and members. By staying on the right track and being unaffected by larger stories enabled our clients to take advantage of the upswing in membership that we witnessed in Q3.

A well-planned and managed membership strategy proves to be an important factor in membership performance in tough environments. The best returns are coming from operators who choose to invest aggressively into their business during a downturn but remain more cautious during periods of accelerated growth. This strategy has allowed our customers to have the funds available to invest in their companies at times of opportunity such as those we witnessed through the first quarter of 2022.

Membership is a long game and customers who operate with the same mindset will find that outside uncertainty and negative moods create long-lasting opportunities for sustainable membership growth.

Being a member-based operator, you simply can't predict the time of upswings similar to those we witnessed during Q3 however you can plan for them.

The only guarantee you have is that moments like this are going to happen at the time you would least expect them too.

Continue to build.