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The times of uncertainty can be extremely difficult for businesses of all kinds to navigate, but in turbulent times, solid and reliable partners show their value. for creators as well as independent publishers, it will become ever more clear in the years ahead of which tools and platforms are best equipped to support their long-term success, and which might put their companies in risky places.

The global economic outlook is looking increasingly precarious, and business owners should be prepared to be facing challenges as the year continues to unfold. Budgets for consumers are shrinking thanks to runaway inflation and the aftermath of conflicts within Europe as well as other causes which means that revenue issues are now inevitable for many companies.

One of the benefits for businesses that are making money from their membership model is that, while subscription revenue is not impervious to the impact of general economic trends but it's usually more secure than the revenue generated through different channels like sponsorships, advertising, and commerce. That's assuming, however that the creators have chosen trustworthy technology partners who have solid and long-lasting companies of their own that will allow them to maneuver through challenging situations successfully.

Like I've previously argued any creator or independent publisher seeking to establish a long-term sustainable subscription or membership-based business must think carefully when selecting the right tools for monetization and tech. Gravitating towards the "cheapest" option is understandable however, publishers and creators who I collaborate with are typically seeking to switch to different tools and platforms because their existing partners have failed to meet their expectations, failed to provide ample space for growth in terms of the features and functionality they provide, or offered lackluster support and guidance.

This frustration is worse during tough economic periods. As audience demands, market variables and economic factors shift quickly all around them, the very last item creators have to worry about is strategies for monetization which are hindering their growth. Poor technology, missed revenues and operating headaches are annoying at the best of times however during times that are unstable, their effects could quickly escalate to the point that they pose a significant risk to entrepreneurs.

It's also more important now than ever to ensure that the creator partners have created strong and stable business of their own and will not leave their clients in the dust in the event that they're required to change their product or focus to chase revenue or different possibilities.

My advice to any creator firm that's worried about a challenging economy is to keep things basic and concentrate on the essentials. Specifically:

• Create high-quality, distinctive regular content.
• Make sure you have a seamless service and user experience , which allows you to pay for and use that content as easy as possible.

When it comes to technologies and tools for monetization I'd suggest developers to look at potential partners with greater care than ever to make sure they are able to articulate an understanding of their philosophies and strategies that are backed by proven product and experience, and have a commitment to subscription or model of membership for long term.

Creators who are able to continue meeting the needs and expectations of their subscribers and audiences with the latest technologies and tools which allow them to do so and are in a situation to not only navigate challenging economic climates effectively but also emerge from the other end in strong positions.