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This article is part of the series that is based upon the ebook "Top 21 marketing channels for membership sites published by The Subscription Coach Amanda Northcutt.

 Download the entire series as an ebook >

I'm sure that at least three or four of these channels resonated with you and you feel equipped to run some basic marketing tests over the next few months. Take the steps laid out in the first paragraph of this ebook to determine which channels are suitable (both lucrative and trustworthy) for your membership. Take the steps listed in the first part of this article to figure out the channels that are suitable (both lucrative and reliable) to your membership.

A well-planned marketing strategy is your business's success, but it's not the be-all and end-all answer to long term growth. The first step is to create a sustainable membership program. Then you must attract - through your smart marketing efforts the people with the potential to become power users. If you're already aware of the secrets behind the actions that users take on your site to become power users, you're halfway on the right track!

Armed with the understanding of what your power users appreciate most about you and the problems you can solve for them, you'll be prepared to try different marketing avenues for ways to draw in more members that are similar to those who power members.

Whatever the medium the message you use for marketing should point prospects to the aspects of your membership website that your power users love the most. If you start by attracting these types of users in the first place, rather than searching for a broad audience in order to capture as many customers as you can it will set you up for profitability and scalability. Additionally that your customers will be more content, happier and prosperous, and will be raving about you online!

When you've determined the two acquisition options which are most effective in attracting individuals who could be destined to grow into power users and have the lead nurture process set up (emails and retargeting advertisements) The only thing you need to do is keep those customers in the loop. Easy, right? I'm afraid not. Churn, or member cancellations is the main cause of decline of all membership businesses And, in many cases, leads to their eventual death.

Based on Harvard Business Review the cost is between 5 and 25 times more to acquire a new customer rather than keeping an existing customer! That's a tough pill to swallow for someone who relies on recurring revenue models similar to you.

Your job as the owner of your site to monitor the level of engagement among members and to intervene to ensure that your members' hard-earned money are slipping away and becoming disengaged. If you've got the correct customers paying your subscription, it's your job to help them realize the value that they're paying for.

Ready to take your membership to the top of the line? Explore our consultation and coaching services to get one-on-one insights to accountability and all else you require to be successful.