Brodo: From a Takeout Window up to Nationwide Shipping, with the Help of

Broth is the perfect comfort food. What are the things we recall the most about having a cold as a child? Being home after school, lying in the sofa watching Price is Right, sipping of -- yes, you read it! -- broth. It's still a warm, fuzzy feeling to people of all ages, no matter if they're sick or hunkering down when it's raining or seeking a boost of energy to start their day.

The broth, particularly bone broth, is also extremely nutritious and full of nutrients that can improve the health of your gut and skin, bones, and many more.

Brodo makes this powerful superfood available at their four New York City locations and in conjunction with , to customers around the country.

Simmering their ways to achieve success

It all started with Marco Canora, a James Beard award-winning chef, who was offering bone broth as take-away cups out of the windows in the restaurant he owned in New York City restaurant. The year was 2014: He had just started drinking his own bone broth as part of a new healthier lifestyle, and was excited to offer broth to the community as an alternative for coffee.

This single location grew to four physical locations located in the New York City area. From there, Brodo began to sell its delicious bone broth online via their website, and later placed their broth into the freezer section of major retail stores like Whole Foods. They now distribute their product nationally and continue to introduce new products, like their soup kits.

What's the secret to the success of these companies?

A big contributor is their commitment to premium components and methods They refer to as "The old way made new again." They utilize genuine bones and meat from animalsand all-natural, organic veggies, which they simmer over long periods of time without any preservatives or concentrates. They aren't taking shortcuts and this is apparent that in the quality and taste of their products.

And when it came to the ecommerce experience, success was found in identifying the best tools and partners to support their clients and their businesses.

Brodo and

Brodo's first experience using WordPress was not perfect. Their first website didn't fully fulfill their expectations, and they even considered moving to a different platform.

However, the team at Automattic stepped in and worked with them to understand the specific needs of their customers and design an online store that would meet their needs. Today, they've got a responsive online store that Brodo's Brodo team manages and provides an excellent user experience, and is a representation of Brodo's brand. Brodo brand.

The brand new Brodo: Mobile-first, great UX, great accessibility

The revamp process began by adopting a mobile-first strategy, due to the fact the fact that over half of online shoppers utilize their mobile devices. The improvement of the site's user experience (UX) as well as customer experience (CX) were the main goals.

To improve the customer experience at the front, Automattic built an intuitive and visual interface that emphasizes the benefits that bone broth offers. Simple animations grab viewers' attention immediately upon their arrival on the site. Additionally, a mega menu makes navigation easy.

The previous site was difficult-to-gd. It was tough for them to make even simple changes, like switching out texts or images. Their new site was built by using the WordPress Block Editor and allows them to change everything from their products as well as bundles of product pages to pages and posts. This makes a big difference for a busy, growing company.

The process of establishing broth subscriptions

Shoppers can choose between several different products, including those from the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Package. Then, select between a one-time order and a shipment every two to four weeks. Discounts are available for more frequent subscriptions.

Active subscribers can log into their accounts on the website to turn the service off and on, pause delivery, skip an entire shipment, pick specific shipping dates and even change the contents of their box. They can also check which delivery date is due to come in. Customers benefit since they do not need to contact a support line to manage their subscription, and Brodo is able to provide support to other issues and reduce the confusion of customers.

Making the most appropriate equipment

Utilizing the best instruments has allowed Brodo to build a stunning and highly functional website. We've covered a handful of tools, but below are a few of the other tools that they use to achieve exactly the perfect website for their business and customers:

• Pressable Managed WordPress hosts has tools built in for security, speed, and scalability specific to the CMS. (CMS).
• Jetpack: The speed-enhancing tools that are available through this plugin- like VideoPress are major roles in maintaining fast load times while still featuring beautiful images and top-notch features. Jetpack additionally offers secure scanning as well as live cloud backups in order to keep Brodo's site safe.

The creation of a seamless experience for all

One of the most significant accomplishments of Brodo's brand new website is the better customer experience, both for Brodo's staff members as well as their customers. Everything works together intuitively while automations save time and time-consuming resources so that they can focus on other projects.

It is possible to achieve the similar results for your company. is passionate about helping real proprietors of stores grow their brands and grow their business by offering devices that seamlessly work together.