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Branding videos are essential for any business (plus 6 examples of staff picked by the company)

Dec 10, 2023

The best branded videos for helping you develop your advertising strategy

1. Explainer videos

After watching the explainer video the audience will be able to find the information they were searching for. Explainer videos are educational and are available in any format that can answer customer questions. They walk through the process in using products, or explain an idea of thought-leadership in a talking-head format.

Tip

Explainer videos are great for documents for support, addressing questions from any part of the buyer's journey.

One of the most crucial aspects of an effective explainer video is the fact that it does not rely on sales. Don't try to convince anyone to purchase any product. Instead, describe a problem and find a solution. Or, address a frequently asked question, like in this straightforward but efficient video:


  Explainer videos tend to be high-level. These videos are created for those who are early through the funnel and could be at the stage of research.
 
  To determine what type of video explainer is needed for your video marketing campaigns Ask your sales staff which concerns they receive on daily basis. Discover more about your clients as well as the issues they're going through and.

If you're about to launch a brand new product and would like to create a video that will explain the product discuss with your marketing department to decide on the key features you want to showcase and the most effective method to accomplish this.
 
  Animation and illustrations are an excellent method of communicating product information or ideas that take a lot of effort to comprehend. By visualization.

For a compelling explainer video, remember these suggestions in mind:

  • Make sure you know your plan and design your approach around your intended public.
  • Be straightforward. Avoid wasting your precious time by focusing on details or images that divert from the point.
  • Professional and pleasant. tone.
  • Give captions that can be accessed as well as the preference of the person using it.

Staff Pick example

It's a ride in this informative docu-style explanation video of 2020's Norco Optic. Bryan Atkinson flies down the trails that run through Interior British Columbia while narrating how he maneuvers through the terrain using the bike's features. The bike is all it takes and the rider as well as the surrounding.

What is it:This video perfectly captures how to utilize the product on a level that is professional. The intended audience are outdoor enthusiasts as well as adventure-seekers and cyclists. The film is short however, it is visually breathtaking.

2. Videos for promotion

An promotion video, or promo video, is focused on creating brand recognition. The goal is to create excitement or teasing the launch with an uncomplicated video.
 
  Promo videos provide a brief description of your next concert, created to pique interest and drive traffic to various platforms, including social media. The best promo videos are brief, engaging and swiftly builds a brand impression (hopefully that is in line with the band's ).


  Promo videos also provide an excellent opportunity to connect with some of the top musicians your intended audience is already familiar with or interested in. If you contact creators, you can also increase the number of people who watch your videos.

Staff Pick example

Its reason for working: Well, Raheem Sterling. The reason why it works is that, contrary to the suggestions above The promo here may be long-winded, yet it gives an opportunity to laugh at the scenario that is taking place. Are you of the opinion that laughter is the most efficient method to promote a mobile phone? This seems to be the case.

3. Brand story and BTS videos

Brand Story Video Brand Story Video brand story video is basically a "get to know me" or an origin story of your company.
 
  With the right budget and the appropriate team A brand story video will serve as a central marketing tool for many years.
 
  Story-telling videos for brands are essential to do right. Before you begin production, make sure you be prepared with an outline as well as a storyboard. Also, you should have a script that is ready for.
 
  By watching the use of a behind the scenes film viewers can see inside the image of your business. The video explores your staff as well as your process in achieving your goals, and show where it gets done. They also can give your promotional event a new perspective.

4. Webinars

How do you make an outstanding webcast?

Be sure to focus on your content, build the most enjoyable experience you can Find ways to keep your audience engaged.

5. Case study videos

6. Narrative branded content

A narrative video tells stories with a goal to entertain. That's it.
 
  Your videos for your company must be fun, however that doesn't have to be their primary goal.
 
  Brand narratives are an account of your brand's story. Contrary to a narrative video, which is a promotional piece it doesn't have to explain the story's beginnings. More of an ad style, commercial videos are a testament to an objective to the product and are more significant than the business they represent.
 
  The majority of brand narratives concentrate on more general themes such as family affection, love, compassion, and commitment. They follow a story sequence. The story is told using the stages of exposition, climax and a conclusion. There's a main character who changes.
 
  Narrative brand content is sometimes employed to promote or build upon a slogan for example, like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa utilizes the same strategy that tugs at your heartstrings by advertising the importance of travel in their advertising campaign. The movie is about traveling as well as missing phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. You get to experience the experience of one particular person and witness the challenges and triumphs and tribulations of their life. They feel personal and draw us into their story, with no need for familiarity with the product or brand.

7. Creative brand campaigns

General category which covers those brand videos that don't seem suited elsewhere. Creative branding is basically the opposite of a traditional brand video. It takes the form of a distinct kind of branding video. There isn't any formula that can be used for this. All you need is to get involved in a unique concept that you are enthusiastic about and that is in line with the branding you're using.
 
  Businesses looking to implement a a creative approach, take a look at the directors, agencies or teams behind some of the most innovative and inspirational videos. Reach out to them and find out how they collaborated with those customers. What was the timeline and budget? What kind of creative input would you like to have? Define the goals of this video-based marketing campaign. Does it have to be tied to an event? Rebranding? A specific product?
 
   Staff Pick examples


  It's hard to pinpoint the type of movie "Obscura" can be; perhaps since it's an art movie disguised as commercial. This is an excellent instance of a company that relies on its creator and their image and brand's reputation with enthusiasm and imagination.


  Reading from Mary Oliver's poem "Wild Geese" on beautifully recorded mornings along the North Coast. In showcasing the beauty of the natural world in this video, the Patagonia Australia video is all that it needs to be.

Why it works: Surprising your audience is terrific because it allows you to stand out against other content.

Businesses of every size can make an impression through a collection of powerful and visually captivating promotional videos. It's up to you to integrate your own goals and vision into each type of video, while keeping your audience at the forefront of the process.

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