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Black Friday and Cyber Monday The Ultimate Guide to selling Digital Products in 2022 -

Nov 12, 2022

For many online businesses, Black Friday and Cyber Monday are among the busiest days of the year and offer plenty of opportunities to achieve the highest sales revenues than the rest of the year combined. But, they can be one of the most difficult shopping seasons to plan for.

Below is a brief outline of the topics we'll be covering today:

 What exactly is Black Friday and Cyber Monday

Black Friday, which occurs the day following Thanksgiving in the US officially marks the start of the shopping season for Christmas. Cyber Monday falls on the following Monday, after Thanksgiving in the US. The day between Black Friday and Cyber Monday people all over the world anticipate huge sales and discounts from their favorite businesses as they get ready to buy!

Recent years have seen online spending via desktop devices has increased significantly in the days of Cyber Mondays in the United States, reaching nearly $6 billion in 2020. It's an increase of almost 30% over the previous year. For the year 2020, Black Friday desktop spending was approximately $4.3 billion and Thanksgiving spending was about $2.7 billion.

The year 2022 is the one to watch, Black Friday will fall on November 25, 2022 and Cyber Monday will fall on November 28, 2022.

Now that we got that basic information out of the way, it's the time for you to set up your store online for the biggest shopping season during the whole year. If you're feeling overwhelmed, don't worry! We've laid out the essential (free) techniques and methods to test so you can supercharge your sales from digital items on Black Friday and Cyber Monday this year.

 10 Cyber Monday and Black Friday Marketing Strategies to Try in 2022

1. Special Offer for a Limited-Time Price Reduction

Black Friday and Cyber Monday are among the few times when you are able to provide significant discounts to your products costs without compromising your brand identity. The most common limited-time promotions which online retailers can offer are:

  • Coupon codes for a percentage discount on purchases made by customers. It is also possible to provide exclusive coupons to your most loyal customers to acknowledge their contribution to your business and increase brand loyalty
  • Free gift with purchase. This also creates a sense of goodwill that can help your customers to keep coming back to your business. Be sure to give the customers what they would like i.e. complementary products to what they're planning to buy.

In addition , the free item can be uploaded along with your main digital product to ensure customers will receive all of them instantaneously after they purchase.

2. Limited Edition Launch Products

Release of limited-edition merchandise usually means putting a unique spin on your most-loved products. If, for instance, you're selling digital wall art You could release limited-edition personal wall art that your customers can input their names or their loved ones' photos.

This provides an opportunity for you to try your hand with new ideas for products, and if this goes well it could lead to the creation of the next best-selling product by engaging in this process. Launches of limited edition products attract attention to your website branding and business. The increased exposure could result in increased customer numbers and sales for existing or new items.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) that complement their previous purchase. It is a great way to increase the purchase quantity of existing and new customers that might otherwise be leaving some items behind from your store simply because they didn't get an opportunity to view different products that they may enjoy.

Say one of your customers bought an ebook on "Beginner Level Vegan Recipes". Recommend they check out the "Advanced Level Vegan Recipe" and give them a discounted price when they buy both of them in the same order. Utilize catchy phrases such as "You may also like this", and "Others have bought" to attract your customers.

You can set up a cross-selling promotion within under a minute with its free cross-selling tool.

4. Bundle Multiple Products

For a unique twist on this idea it is possible to offer this product as a limited-time item listing in order to create a sense that of FOMO (Fear of Missing Out) for your customers and encourage them to buy prior to the time when the item is gone.

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5. Start the Affiliate Marketing Program

Affiliate Marketing is the process that allows affiliates to receive a fee for advertising products on your store. If you are successful in bringing a purchase that affiliate partners manage to bring to you, you will reward your affiliates with a portion of commission every month.

Selling your product via affiliates can be a fantastic option to boost sales and promotion efforts and allow your networks to help promote your goods for you. Black Friday and Cyber Monday is the perfect occasion to partner with content creators, bloggers as well as other prominent individuals to advertise your product and share your revenue with them in the form of affiliate commissions. You can even offer an increased commission during this most popular shopping time during the year in order to motivate the people to advertise your product to a greater extent.

It is easy to establish an affiliate program for your online store by following this tutorial.

6. Start a Referral Program

In contrast to affiliate marketing, a referral system does do not require the distribution of commissions. Referral System - or sometimes known as word-of-mouth marketing a marketing strategy that encourages your customers to promote the products they purchase to friends or their social media. If they make a purchase, both your client and the person they refer to will be given discounts on their purchases.

It's a highly effective marketing strategy because your customers have friends and family members being referred to by their trusty networks. This makes it easier for you to successfully land multiple sales on your store online.

It is easy to establish an affiliate program for your store online using this tutorial.

7. Run a Giveaway

Offering a prize through your social media platforms is an excellent way to encourage real involvement from your targeted users. Offer a chance to win prizes for those who have completed specific tasks e.g. keeping your accounts on social media, sharing your products via social media, etc. It is an excellent strategy to grow your social media presence while satisfying your existing and prospective customers.

8. The launch pre-sale is now open, or you can pre-order products

According to the definition of pre-order, a pre-order, or pre-sale, is an order that is placed for an item that hasn't launched yet. Selling pre-sale or pre-order items on BlackFriday lets you know the interest your customers have in future products. In addition, pre-orders offer your customers a reason to be excited about coming back to your website and generate sales for your products in general.

Read this tutorial on how to set up pre-orders on your website.

9. Offer Upgrade Discount

Remember that the shopping season does not come to an end until Black Friday or Cyber Monday. The Christmas season is one of the largest shopping periods during the year. Offering upgrade discount to customers is a great way to encourage them to come back to your shop at the time of purchase to buy more items at a reduced cost.

Check out this article on how upgrade discounts work and how you can set it up.

10. Social Discount Offer

It's generally accepted that one of the best methods of enticing customers to share your products on their social media networks is to provide them with some kind of incentive, for instance through a social discount. Social discount function permits you to provide customers with a discounted rate on their purchase simply by sharing the product via Facebook and other platforms. It is an effective means to connect with the customers' networks that could eventually become future customers. It also increases your brand's exposure.

 8 Tips for Preparing in advance for Black Friday and Cyber Monday 2022

You can determine whether the popularity of certain items is going up or down during the holiday season using Google Trends. Make sure you tweak Google Trends' settings for example countries and timeframe. If, for instance, you search "personalized gift" on Google Trends, you'll see that its popularity tends to peak around the holiday season. This is a great option to incorporate into your store if you create products such as personalized digital art.

2. Optimize Product Page's purchase conversion and SEO

Sales at online stores don't occur by chance. Be aware that customers must have to go through complicated decisions before they decide to buy your product. Optimizing your product pages will allow you to influence your customers to make the right choices and assure that you've turned the majority of your website visitors to paying customers.

Here are a few suggestions to help you improve your product page's conversion rate:

Set up a countdown timer.

Utilizing timers to generate an urgency among customers visiting your store online could encourage people to purchase now rather than wandering off in order to "think about it later". Many customers procrastinate when shopping. Although you shouldn't bribe your customers or turn them into angry shoppers, we do want customers to act. Timers are a great way to be your savior!

Set up Payment Buttons

Payment buttons provide a sense of transaction security and can boost your conversion rate. To enable, simply turn on payments by going to the Shop Builder, Footer section > Display payment icons

76 percent of consumers want safe payments more than convenience when they're purchasing on the internet. This loop should be closed for those customers that are concerned regarding the security risks of purchasing items online.

Showcase Customer Reviews

88% of consumers are influenced by online reviews just as than personal recommendation.

Since your customers can't tangibly experience your product in their hands, or even be able to see them through their eyes, they'll have to count on reviews online by other users for evidence of social connection. The reading of other buyers' reviews is a part of the decision to buy. Instead of making customers leave your store's website to search for reviews on other sites, you should make the reviews available to them on your own online store rather.

This is a brief instruction on how to set up customer reviews to be displayed on. 's customer reviews feature also comes with the ability to approve reviews as well as auto-generated post-purchase review requests that facilitate the collection of reviews more easy.

Improve Copywriting for Product Description

Words are powerful in making your website pages more efficient. In order to encourage visitors on your site to make a purchase, consider optimizing your product description to make them aware of the importance of your products.

Be aware that copywriting on your product page also helps with SEO optimization efforts, allowing your product pages to rank better in Google search results. This results in more traffic for your product pages and your online store overall. Tools like Ahrefs Keyword Explorer to find keywords that you should use to give your product's visibility in Google Search.

Here's a short tutorial on how you can further optimize your website SEO on for the holiday season.

Converting visitors to paying customers involves a careful curation of your customers' experience. Just throwing a few random product listings in front of your customers won't do it!

Design a unique holiday collection that showcases products the customers are likely to be drawn to during Black Friday and Cyber Monday. Also, think about creating a collection specifically for sale products.

This is a quick instruction on how to build collections of products on.

4. Optimize Your Website to Mobile Ecommerce

Based on Statista, 72.9 percent of all online retail sales are expected to be generated via mobile-commerce, up from 58.9 percent in 2017.

There is one thing for certain that your store's website should be optimised for customers who are intending to make purchases using their smartphones. You must ensure that all important information about your products is visible on mobile view as well as any additional irrelevant details should be grouped under an FAQ page.

Store Builder allows you to toggle between mobile and desktop views to ensure that your site is optimised for both perspectives.

5. Optimize Your Checkout Experience

An unwieldy checkout procedure will result in a lower purchase conversion as this puts unneeded barriers between customers and their purchases. Do not let your customers' patience wear off simply due to a frustrating check-out experience.

The checkout experience of's is already optimized for digital merchandise sales since it does not require unneeded information, such as the physical address.

Check out your shopping cart as a customer and see if you can spot anything that can be improved. If you've implemented a coupon code, you should make sure that you check the check-out process to make sure you've set up the coupon code properly.

In addition, check if you've already provided as many payment options as possible for your customers. You can link to both the Stripe and PayPal to offer all the payment options is possible to your customers.

6. Make Your Customer Service Available

The process of bringing your customer service under control requires planning ahead for expected inquiries from your clients. You can create an FAQ section on your site to answer your clients' urgent questions and reduce the amount of support tickets.

You must ensure you have sufficient bandwidth to deal with the requests of customers, as poor customer service can be a cause for online negative reviews. Save replies to the most frequently asked inquiries to speed up the time required to reply to support requests.

An excellent customer experience is necessary to build trust between your company's online and your customers.

7. Make the Noise! Promote, Promote, Promote!

Remember that your amazing bargains on the internet don't say so. This is the perfect time to heavily promote those Black Friday and Cyber Monday sales and to get the word out through every possible means including but not just:

  • Newsletters sent via email. Your customers will be searching through their emails for the best deals from their favorite websites. Consider segmenting your email list and sending out more relevant content that engages with your clients, and delivering your offers right to the people who need them. Be aware that Black Friday and Cyber Monday are all about time-sensitive deals. Design email messages that invoke an urgency.
  • Social media. The social media platforms like Instagram, TikTok, and Facebook are excellent channels to share about your Black Friday and Cyber Monday deals with your audience (through natural posts or advertising paid for).
  • Blog. You can create gift idea guidelines for customers that will help them come up with fantastic gifts for their beloved ones.

8. Remember to Prepare to be ready for The Next Biggest Thing ....Christmas!

Once you've increased the sales from your online store for Black Friday and Cyber Monday It's time to start thinking about what's next... The Christmas holiday! Rather than thinking about making one-off purchases on Black Friday, think about how you can turn those one-off purchasers into loyal, lifelong customers.

Use the advertising strategies we've laid out in the previous article to promote Christmas. It's also recommended to stay in contact with your clients by either sending a quick email about your Christmas-related promotions coming up as well as sending surveys to your customers. This will be sure to take your feedback and suggestions on what you could do to enhance their Christmas shopping experience with you more.

 Top Digital Product Ideas in Black Friday

E-book

Revenue from ebook sales reached 1.1 billion dollars in 2020, up 11.86 percentage from 983.3 million in the year prior to 2019. Adult fiction accounts for 41% of ebook sales in 2021.

Ebook sales allow you to provide your book to the public without having to go through the lengthy process of paperback publishing. Readers can buy your ebooks on the internet and read them instantly on their electronic devices.

Audiobooks

According to a recent study it was found that nearly 20 percent of Americans use audiobooks.

The margin of profit of audiobooks is substantial because the price of conversion of books into audiobooks is low. Some book-lovers are not interested in reading. Therefore, audiobooks let the reader to engage new and different audiences. Many those who have dyslexia or visually impaired, or just busy are buying audiobooks. In addition, adding an audiobook can to increase sales on ebooks.

Customized Digital Art

Christmas is right near just after Black Friday and Cyber Monday. Personalized gifts are one of the most common Christmas gifts for family members and loved ones. Upon searching "personalized gift" via Google"Trends", this item has been popular throughout the Christmas season.

Customized digital artwork allows clients to give memorable gifts. As an added bonus is that it's an eco-friendly gift since it does not require packaging.

Online Course

Bundling it with a free digital download offer (e.g. free eBooks, workbooks, printables that are free and so on) can make it very tempting to customers for purchase your online course bundle.

 Prepared to go Black Friday and Cyber Monday

Do you have your store online ready for the biggest shopping of the year? With a little preparation and preparation, you will be able to dramatically increase the revenue you earn during the festive season.

If you choose to play the cards correctly, your holiday sales revenue could be more than you imagined. Tell us in the comment section below if you have any questions.