Are you using screen recordings in your current marketing? This is how.
Using screen recording tools for your marketing strategies is a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
These videos are short, sweet and visually appealing, which means you're able to boost your video presence on different channels without spending a huge budget for production.
Screen recordings let you demonstrate instead of telling clients what your brand is about. They also aid in creating rapport, solving problems, and bringing your content to life. However, without a professional editing process, screen recordings can seem dated and dull at most.
In this blog we'll provide the best practices and tips so that you can make captivating screencasts that draw the audience you want to reach the next step.
In this article
- How do you get started recording screen images in your advertising?
- How do you cut and modify your screen recordings
- six ways you can use screen recordings, and the reasons you should
- FAQs on screen recordings
- Connecting it all
What are the reasons to start using screen recording to promote your business?
The public is visual, and they want more videos --- 31 percent of marketers claim that their primary customers seem to be more interested in video content over other forms of media.
In essence, screen recordings are a versatile tool which can assist marketers in communicating better with their intended public. Given they're budget friendly and simple to create, it's no surprise they're making a regular part of video marketing campaigns.
By 2022, 57% video marketers created screen-recorded videos.
Improve user experience
Screen recordings help to communicate with customers. It's usually simpler for customers to view a brief screen video rather than reading a lot of text and try and determine what your service will be about.
Short screen recordings can also walk customers through the product's features or show them how to make the best use of the latest features.
Personalize communication
Screen recordings are more sociable than traditional video voiceovers. They're a more authentic form of voiceovers and are able to help build rapport throughout customer training or onboarding with current users. It's also easy to create which makes it easy to personalize them to users.
They offer a peak of the inside and are a chance to showcase the fun side of your company.
Reuse resources
The majority of teams have limitations on bandwidth and budget. Screen recordings are a budget-friendly option for your team make on-brand assets without bothering your creative team with a constant stream of video requests.
The process is also very easy. Anyone from your sales reps as well as your customer service representatives can make on-brand assets.
How do you crop and modify the screen recording of yours
How to use to record your screen
- Go to Get Started and get started free. Next, you'll need to sign in or establish an account for free.
- Now you can choose to begin recording your screen right from the beginning install the app or install it as a Chrome extension.
- For recording to begin, click on Open Record. From the left-hand side select whether you wish to capture your screen using your camera or with both.
How to crop and edit screen recordings using Create
Here's how you can get started:
- Choose or upload the screen you wish to edit. Choose a screen recording from your Create Library, or add a new one.
- Use the Crop + Fit option to crop the video. Frame your video with the Crop + Fit tool, then select the proper aspect ratio. After that, you can pinch the video to move it or change its scale.
- Save, preview and upload your cropped video. Preview your video so you're sure it looks perfect. Then save it to your computer's desktop, or share it on Create.
There are 6 methods to utilize screen recordings, and the reasons you need to
Screen recordings could make your content more appealing to the eye. Get your screen recordings going with these six ideas.
1. Product demos
Videos that demonstrate simple steps are a good way of showing customers your product at work.
The majority of people prefer seeing how something works rather than trying to imagine it through a text-- 96 percent claim to have seen an explainer video to learn more about the product or service.
Take advantage of this option by putting screen-based recordings of your product on your site. The customers will then be able to see the way your product performs in the specific application they are looking for.
Screen recordings can be an excellent way to present the new feature by making a short teaser video instead of getting your audience to attempt to understand the meaning of a written. For example, Hootsuite, a social media management tool Hootsuite frequently shares screens of features demonstrations and teasers via Instagram.
2. Troubleshooting
Instead of using live chat, emails, or telephone support, representatives from customer service could use screen recordings for customers to show them a visual overview of how to solve the specific problems they face. Reps from support will be able to solve issues faster and customers' satisfaction will increase.
For customers to help them solve their common queries, you could swap out your written FAQ section with screen-based videos.
Garrett Smith, the head of local SEO for GMB Gorilla explains that recording screen images help GMB Gorilla provide more efficient technical support. "We use screen recordings for service demonstrations every time we establish the Google Business Profile for our clients. The same is true to help troubleshoot technical issues. This helps avoid repeat calls because customers can go back to the earlier recording for the same issue."
3. Customer interviews
Marketers may use screen recordings to collect customer complaints, suggestions, and feedback. The visual interview has an advantage in that customers can connect their screen and switch on their webcams in order to interact with the person interviewing them.
It's more personal than basic phone or survey. There's the added benefit that marketers can interpret the customers' body language and facial expressions.
Teams can analyze the feedback from the video clip and then share the key data with those involved.
4. Technical tutorials
"You could write the most effective written tutorial using text, however it's still different from watching somebody walk you through the whole process while talking to you directly. It's more natural and simpler to comprehend and absorb. It is possible to repurpose the recordings into social media posts or product documentation." Tomas Laurinavicius, growth manager at SaaS.group
5. Sales enablement
Instead of sales cards that are generic or intro videos for product introductions sales representatives can make use of screen recording software that can provide customized videos that highlight the product's specific use cases.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory Explains that the use of screen recording helps them showcase their offering.
6. Walkthrough of Content
Screen recordings included in the content you create can help make the content reach a broader audience. It is possible that people don't have time to read a 3,000-word step-by-step guide. It is better to have an easier video overview of the content.
Marketing professionals could, for instance, utilize screen-based recordings in the beginning of blogs to provide a brief graphic summary of the blog's content.
Instead of using a series of images, why not use screen recordings to make sure that content focusing on products is brought to life?
Berenika Teter is one of the SEO specialist for Klaus discusses her method of using screen recording to show real-world instances to the audience.
"When I worked for Ingrid (a delivery checkout application) I was able to make what's known as "checkout teardowns" with a screen recording tool. It was a great way to explain the real-world examples we used to show our customers since I published these videos via LinkedIn and included them in our blog posts when the context was right."
Berenika Teter is the SEO specialist with Klaus
Screen recordings FAQs
- Are you able to crop screen-recorded film?
Yes, you can modify and crop a screen recorded video. In accordance with the program you select it is possible to upload the screen recording onto your internet browser or modify it using desktop applications.
- What application do I need to edit recordings of screen?
Putting everything together
Screen recordings can help you make content that stimulates the audience. They can transform difficult topics or dull written explanations into enjoyable and entertaining visual material.
From teasers for products to troubleshooting videos, screen recordings help make sure that your viewers are the first priority. It's also a method of maximising your budget without relying on your designers or your creative team. Keep these ideas in mind to help answer your audience's concerns, offer helpful sources, and build relations with your customers.