Are you using screen recording to promote your business? Here's how.
Screen recording software to assist with your marketing plans could be game changers. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
Simple, delicious and easy to understand, which means it's possible to increase your visibility for your videos across various channels, while keeping minimal budget for production.
Screen recordings enable you to show instead of explaining your message to the audience you're selling your services for. They also aid in building rapport, problem-solving in addition to helping bring your ideas into the real world. However, without a skilled editing technique, screen recordings can look unprofessional and lacking in quality.
In this article we'll discuss the most effective methods and strategies to help you create appealing screen-based video content that draws your viewers and encourage them to go to the next step.
In this article
- What's the purpose to begin creating screen recordings for your marketing?
- How do you modify and cut your video to the screen?
- 6 ways to use screen recordings and why you need to
- FAQs on screen recordings
- All of it
What can you do to begin creating screen recordings of your business?
The majority of people are visually attracted, and is looking for more video content. For example, 31 % of marketers declare that the most influential customers seem to prefer videos when compared to other forms of media.
In essence, screen recordings can be a very adaptable tool for marketers to communicate more effectively with the people they want to reach. Given they're budget friendly and easy to make there's no reason to doubt that they're increasingly a part of video content used for marketing.
By 2022, 57% video marketers will create screen-recorded content.
Improve user experience
Screen-based recording allows you to communicate with customers. They are more likely to watch a short video on screen rather than read an endless amount of text or try to determine the purpose of your service or product. on.
Screen recordings that are short in length could help users to answer their questions about the software in addition to educating users on the proper utilization of new features.
Be sure to personalize your communications
Screen recordings possess a higher social appeal than video voiceovers which are more formal. They're more authentic methods of communication that can be utilized to establish rapport with customers when the first customers join or during tutorials to current customers. They're also quick to make and are easy to tailor for different types of users.
The windows offer a view of the inside as well as a chance to highlight the enjoyable aspect of your business.
Keep your money and assets
Most teams are faced with constraints on bandwidth and budget. Screen recordings offer a low-cost solution for your team to develop specific brand assets without having to bother the team of creatives with endless video requests.
It's also quite simple. Anyone from salespeople as well as customer service representatives could create brand-related assets.
How do you crop and alter the recording on your screen
What program can you make use of to create a screen-recording
- Start by choosing Get Started at no cost. After that then you'll need to sign in or establish your free account.
- Then, you'll be able begin screen recording right away after you install this application, or install it as a Chrome extension.
- To begin recording, click on Record. To the left choose the option that you'd like to record your screen using the camera or both.
How do I best to alter and crop screen recordings with Create
Here's how to start:
- Upload or select the screen record you wish to change. Select a screen record within the Create Library or create an entirely new one.
- Utilize the Crop + Fit tool to trim your videos. Frame your video using the Crop + Fit tool then pick the right aspect ratio. You can then pinch it to rotate it and adjust the dimensions.
- Save, preview and upload your edited video. Preview your video so you're sure it looks amazing. You can save it to your desktop, or share it to Create.
Six strategies to get the most value from screen recordings and what you need to do.
Screen recordings to make your content more visually appealing and engaging. Get your screen recordings going by following these tips.
1. Product demos
Simple videos that show how to use your product are a good option to show the way your product functions.
It's generally more enjoyable to observe the workings of a thing rather than try to grasp the concept using the written word. 96 % of people say they have watched an explanation video to find out more about the product or item or.
Take advantage of this option to upload screen-casts that are unique to your product on your site. Customers will be able to understand what your product does to satisfy their requirements.
Screen recordings could also be a good method to introduce the feature through the use of a brief teaser video, instead of asking viewers to read text. Similar to Hootsuite For instance. It is an online management tool that is used for social media. Hootsuite often posts videos of screens and teasers for Instagram.
2. Troubleshooting
Instead of employing live chat, emails, or even telephone support, reps from customer service could use screen recordings to offer customers an overview of the best solution for the issues they face. Support representatives will be able to solve issues quicker and the customers' satisfaction will improve.
For customers to be able to help with frequently requested inquiries, it is possible to alter the FAQ's written text to screencasts of video.
Garrett Smith, the head of local SEO Garrett Smith, the director for local SEO for GMB Gorilla explains that recording screen images can assist to provide better technical assistance. "We employ screen recordings during the demonstrations of service when we create an Google Business Profile for our clients. We do the same whenever we are faced with resolving technical problems. This avoids repeated requests as the customer can look over earlier recordings about the same problem. "
3. Customer interviews
Marketers may use screen recordings for recording customers' complaints, suggestions and comments. The visual interview has benefits in that customers are able to show their screens to anyone else and turn on their webcam to talk to those who are recording them.
It is also more personal contrasted to the standard phone or questionnaire. This also comes with the benefit that marketing can interpret the body language of clients as well as their expressions.
Teams may analyze comments in the film and also share details with other stakeholders.
4. Technical tutorials
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5. Sales enablement
Instead of sales cards, which contain generic intro videos that introduce the product sales representatives could utilize software that records screen to create custom-made videos that emphasize specific use circumstances to the item.
Emily Brook, a senior marketer with The Influencer Marketing Factory She explains how the use of screen recordings can help showcase the company's services.
6. Walkthrough of Content
Screen recordings included in your content will help the material reach the widest audience. The average person may not be able to sit and go through an in-depth step-by-step guide. It's better to offer short video summary of the content.
Marketing specialists might, for example, utilize screen-based recordings in the beginning of blogs to give a quick summary of the written content.
Instead of providing a collection of screen shots, why not make screen recordings to ensure that information pertaining to specific items is displayed on the screen?
Berenika Teter, an SEO specialist with Klaus describes her technique that utilizes screen recordings for showing real-life situations viewers.
"When I worked in Ingrid (a Delivery checkout application) I used to record"the so-called "checkout teardowns" with a screen recording tool. It was a fantastic method of demonstrating concrete scenarios to customers, since I posted the videos on LinkedIn and embedded the videos in blog posts as relevant to the situation."
Berenika Teter serves as SEO specialist in the office of Klaus Klaus
Screen recordings and screen questions
- Are screen recordings cutable?
You can indeed cut and edit your screen video recordings. Based on the software you have chosen it is possible to transfer the screen-recording to your web browser or edit the video using a desktop application.
- What is the software in use to change the screen recordings?
And then putting it all together
Screen recordings are a great way to develop content that inspires viewers to take action. Screen recordings can help transform complex issues or dull explanations written in a boring style into entertaining and engaging visually appealing content.
From teasers of the products, to videos for troubleshooting issues Screen recordings can help you make sure that you're putting your customers first. Screen recordings are great way to get an impact and not rely on the design team or of makers. Make use of these strategies to assist the audience with their questions as well as provide helpful resources to make connections with customers you might want to.
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