If you're selling software globally, it's vital to give your customers payment options which are recognizable andconvenient to them. This reduces the friction of the purchasing experience, leading to an increase in customer acquisition and the revenue.

helps sellers do this globally through a range of payment options. One such payment method -- one of the most widely used in the European Union -- is SEPA Direct Debit. It not only assists to make it easier for people to pay across borders in the EU however, it also aids in reducing the chance of failed payment transactions.

Thanks to's brand innovative SEPA Direct Debit features the sellers now have the ability to not only collect payments within the SEPA region, but they are also able to access chargeback management, and they can also make refunds using the application.

What is SEPA Direct Debit and how does it Function?

SEPA (Single Euro Payments Area) can be described as a network of transactions implemented in the EU as well as a handful of other countries that allows business and consumers to cash-free euro payment via credit transfer and/or direct debits to any location within the SEPA region.

Anyone within the SEPA area can perform direct debit payment in Euros regardless of which currency the local bank account is based in. It reduces expenses and simplifies transactions for cross-border transactions.

Through the SEPA Direct Debit payment buyers are able to transfer money in a bank-to-bank transaction -- similar to ACH (Automated Clearing House) in North America. In most cases, the transaction is cleared within two to five business days, and allows simple, non-obtrusive payment to both individuals and businesses.

Why should I use SEPA Direct Debit?

Since SEPA serves more than 529 million people Any business that is interested in expanding their global presence would be remiss not to offer SEPA transactions to potential customers.

To make use of SEPA Direct Debit with , sellers simply need to put into our portal for support after which, within two working days, the transaction is available for sale in their online storefront.

In this case, the process of collecting money from customers is the same as any other transaction. Customers can use SEPA Direct Debit will be visible if they reside within one of the regions, as detailed in our document. The customer selects the method of payment by entering their personal information then they're able to finish the transaction.

Not only is it easy to setup SEPA Direct Debit from the seller's website, but it offers several benefits to sellers who want to expand their business into the global market:

• The reach of the company is greater than 550 million potential customers in the EU.
• Improved conversion rate through making shopping easier for European customers since less than half of European customers use credit cards.
• Decreased payment failure rates as due to the bank-to-bank connection to SEPA Direct Debit.
• Improved retention through the elimination of failed payments due to credit card expiry or cancellation.