A Parisian Classic: Now Online with the Help of
In the 18th District of Paris stands in the 18th arrondissement of Paris is Marche Saint-Pierre. The Marche Saint-Pierre is known for its rich heritage of French textiles, this is where the most important choices are made for the next season in the world of fashion, upholstery, bedding, and more. It's where locals, tourists, and traveling professionals alike visit to check out the latest fashions and classic styles with a modern look. You can catch a glimpse of a famed designer walking through the streets, while you chat with hobbyists looking for the most perfect pattern.
Since the year 1990, it's also where you can locate in the 1990s, you can also find Lionel which was a business established by Houri Lionel specializing in wholesale and semi-wholesale fabrics. Four magasins which are French for stores - located in the St. Pierre market alone, Tissus Lionel is a firm presence within Parisian textiles.
In the year 2017, Tissus Lionel sought to expand their presence in the textile industry through the introduction of their retail offerings on the internet. Today, their growth is obvious with their partnerships such as Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.
Just a few steps away from the historic St. Vincent de Paul cathedral, which is just a couple of kilometers away from the Arc of Triomphe There's another one of their physical locations the first of their stores that specializes in textiles for hobbyists for art and entertainment.
Selling to Paris and beyond: Increasing sales with ecommerce
Tissus Lionel was a stalwart of word-of-mouth image and sales in person for more than 20 years. In 2012, they launched a simple HTML-based site. The site was live in 2016, and visitors could review an online catalog and call in orders over the phone.
Their aim was to be the top supplier of quality fabric online at an unbeatable price. The year 2017 was the first time they partnered with an agency to create an e-commerce platform that was fully functional, and launched with over 900 fabrics.
Soon after they joined forces with noted creator Julien Gerardin to build something which could keep up with the constantly evolving world of ecommerce and grow to accommodate Tissus Lionel's expansion and future vision.
The outcome was TissusLionel.com, a fully responsive online store that is able to meet demands of both individuals as well as professional customers.
In the stores they have, you'll discover bulk fabrics, ranging from cotton and jersey to felt leather, waterproof choices as well as more that cover an array of prices and styles.
In all, Tissus Lionel now lists more than 4500 SKUs available on their website.
Choosing an ecommerce platform
Tissus Lionel put much effort and thought into selecting the perfect ecommerce platform. The team evaluated a number of content management systems (CMSs) before arriving at an informed choice.
A world-renowned brand, the platform had to be able to accommodate the current operations and give room to scale. With over a million SKUs and products, the website needed to be built on solid ground that could create the basis for the developers.
Making use of the correct tools
The extensions are an important feature for users , Tissus Lionel uses several on their website. In order to pay for transactions, they make use of Viva Wallet - a popular payment service used by European merchants in addition to PayPal.
They also use Cubyn to manage logistics management. However, an API integration special to Cubyn is needed.
Viva Wallet
Viva Wallet solves these issues and is the reason why retailers find it so helpful.
Tissus Lionel discovered Viva Wallet through the recommendation of a neighboring merchant - an indication of the quality and usefulness of the system. Tissus Lionel now cites it as one of their most valuable instruments.
In addition to the personal recommendations, Tissus Lionel chose to work with Viva Wallet because of the many payment methods available and the ability to link the online payment system to physical location.
In their stores for retail Tissus Lionel is pleased with the latest payments terminals. On their site, Tissus Lionel is thrilled that they can take payments straight from the page of orders.
"The Viva Wallet implementation was ultra-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate grew by 2%, and our conversion funnel was cut by just only one stage."
Tissus Lionel claims that they've not experienced a single issue during the period since the beginning of making use of Viva Wallet. Julien has also said that "the setting up process is one of the easiest we've experienced in comparison to other payment options including Stripe, PayBox, and PayPal."
A website they're proud of
Tissus Lionel's high standards of excellence is the key to their continued growth. Their website isn't any different. In the announcement on their website, they walk visitors through the latest innovations that they're proudest of.
This includes one-click registration via users' already existing Facebook as well as Google profiles, enhanced security measures, ordering tracking, wishlist and other features, the ability to request samples, free local delivery, and more.
Tools such as Viva Wallet make financial management easier for staff while providing seamless options for customers. This results in more efficiency in operation and a greater percentage of conversion.
A excursion to Paris may not be on your radar however, with Tissus Lionel, the Tissus Lionel ecommerce site - developed using WordPress - you can tap to one of the most famous global textile manufacturers in the comfort at home.
Watch their site live visit TissusLionel.com.