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A New Perspective for Course Designers: Datamize The Healing Mind

Sep 7, 2023

To expand the reach of his digital products Dr. Martin Rossman, founder of The Healing Mind, found an innovative business partner through Judah Fontz and his multidisciplinary team at Datamize. This group consisting of data engineers scientists, web developers, marketers, content creators and digital strategists UX and UI experts were eager to make his dream a real.

Dr. Rossman, a 77-year-old trailblazer in the integrative mind-body approach to medicine, has a practice based out of California. Although he was able to offer an online class and audio recordings, he was in need of a brand new product in order to generate more interest. "His online sales were more of a hobby," says Fontz. "We assessed his company and advised him that we could test A/B advertisements on Facebook, which would most likely boost his sales by 20%. However, what he really required was to create something completely new," says Fontz.

Seeing the potential in Dr. Rossman's work Fontz's team at Datamize assisted him in his transition from the traditional mediums of radio and television to video, which they transformed into innovative digital experiences.

Fontz discovered that the most effective way to aid the Dr. Rossman boost his revenue was by introducing a newly developed online course offered by .

"We have taken all the elements of what he does and produced a new course," says Fontz. "But it's hard to sell directly to the consumer We decided instead to search for nonprofit organizations that provide the audiences that would benefit from his programs."

Datamize believes in the power of human connections and creates experiences that bring together clients, employees and board members, donors, and all other beneficiaries. In line with this philosophy, Fontz proposed a unique collaboration in partnership with the Dr. Rossman, harnessing the potential of technology, data as well as mutually beneficial partnerships. The two created an online program titled Mission Possible, designed to assist veterans through their collaboration with the Disabled Veterans National Foundation (DVNF). It quickly received the support of supporters who are committed to helping the mental health of veterans.

With donors funding the design of the course, they've been capable of serving over 1000 veterans, families of veterans and first responders, all for no cost by leveraging collaboration.

The course was running for a little over 120 days. This is how they got it done:

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They leveraged the power of data

First, allow us to meet Fontz, the owner of Datamize. Over the past 13 years, he's helped organizations and non-profits increase their income, become more efficient and make more impact by the use of machine learning, AI and the use of data.

Fontz's own journey, beginning in 2008, is marked by a passion for connecting people, and using information to provide great experiences. He began his career as a retailer manager at JCPenney in the year 2008. In addition to working full time, he learned Google Analytics; a lover of sports, Google Analytics allowed him to study the behaviors of sports fans.

Looking to monetize this hobby, he became an affiliate for sports books and built a website called sportsbookanalysis.com, where he would rank and highlight all of the key things about the different sports books. Sportsbooks would pay the affiliate a portion of the net earnings for every new client he referred. This was working quite well. However, at the time sportsbooks weren't as widely accepted in the US, so he decided to make use of this experience in other fields.

Inspiring by the path to entrepreneurship that he followed, he quit JCPenney and joined a friend's startup that provided lists for direct mail campaigns. He used the techniques of optimization for search engines which he mastered to determine the algorithms on a platform called Nextmark to ensure that the lists would show up first in key searches, helping them get leads from big brands looking to purchase mailing lists.

He then negotiated and closed those leads to land his buddies the first mailers from major brands; Bank of America, Verizon, Home Depot, and Intel to name a few. Then, he delved into data analytics and provided those big brand clients mailing list data after analyzing the people they ought to be targeting via the web and direct mail. He developed a lucrative department of digital solutions and analytics at their expense and was there for less than 10 years. After that, he quit to establish his own company in 2019, Datamize.

To build Datamize, he combined all of his experience working with the use of data and developing relationships with clients in order to assist nonprofits and businesses develop. This is done by assisting them to find new revenue streams, whether it's through the creation of new products or packaging existing ones. The team of his is made up of 13 people and a network of contractors. It is operated entirely from a remote location and comprises comprising data scientists, data engineers, web developers, marketers and content creators, as well as designers, and copywriters. "We offer our customers an already-established team who can take care of everything as well as assist them in increasing their profits and revenue," explains Fontz.

They created a new course

Through leveraging the audience of the non-profit The Datamize team assisted Rossman. Rossman create

Mission Possible--an online program that aids in promoting people's mental health and well-being. Particularly designed to help those who struggle with PTSD, Mission Possible is offered via pre-recorded audio as well as videos so that veterans, veteran family members and first responders are able to take it anytime any time, from any time. "It's a brand new program which is something that Dr. Rossman can add to the existing courses he offers," says Fontz.

The course is a full-time online experience that includes a journal and Dr. Rossman's most-read book, The Worry Solution. Plus, Dr. Rossman holds a monthly Q&A with all participants so that they can ask questions in real-time and receive support on their path to transformation. "We intend to continue running the program and help the most veterans and first responders as possible," says Fontz. "The next step is to take it to any group that helps veterans and first responders. ."

The group raised money to fund the project.

While developing the course, Fontz worked with the Dr. Rossman to customize the course specifically to the needs of this group. The instructor also worked with the non-profit to develop every piece of content they could show their supporters to help fund the entire program. This allowed the program to be 100 100% free to First responders, veterans, and their families.

In order to raise money, they informed the donors be aware of the program, its benefits and the amount of veterans, families of veterans, and first responders it was able to assist. They then helped by raising money to run the program. "We aren't going to be charging the veterans anything--ever," says Fontz.

They collaborated with an existing public

Fontz believes in the power of collaboration--especially when it comes to finding new audiences and markets; collaborating with other companies' audiences allow his team to sell "one to many." In fact, many course creators may find it beneficial to broaden their horizons by exploring other markets in which to sell their course.

"You may go directly to customers or directly to another business, but it's costly to find the customer you want in this manner," he explains. "There exist other organizations or partners with those customers that you're interested in as well as your offerings are in line with what they provide."

Collaborations can also be mutually beneficial. "Getting introduced to another company's customers makes their product and service better," he adds.

Often, when clients come to Datamize, often when clients come to the Datamize group, they're looking to help in selling their existing products. possess. Fontz says that oftentimes these customers need to realize the need to develop new things that more people would like, and who may be with brand-new audience.

His recommendation? Find your target audience that you wish to reach Find the right partner or company that is already providing them with services. "Then collaborate together with them on developing solutions which are better for users," he says.

When a creator of courses is certain of their field of expertise the next step is what they can do with that knowledge and put it into an original and innovative manner, and then find revenue streams and new partners. "If you're willing to learn it's possible to find new ways to make money," adds Fontz.

They created an Mission Possible app

In order to encourage sign-ups for courses, Datamize's Datamize team embedded the form for sign-ups on the site of a client for non-profit organizations that is incorporated into .

To make accessing the course even simpler, the group created a progressive web app to Mission Possible. Mission Possible program. "We didn't want to have individuals go through their mail in order to find how to log in," explains Fontz. "This application can be downloaded to the user's home screen, which allows users to immediately access the Mission Possible program ."

They emphasized building relationships

Fontz underscores that regardless of technology or data analytics, the key to success lies in cultivating relationships. This principle is evident by the transforming collaboration that has been created between Datamize, Dr. Rossman, and DVNF. The creation of "Mission Possible" did not just benefit the entire team, but also helped the greater group of veterans and their families.

With a strong conviction in the power of connecting people, Fontz and the Datamize team exemplify the profound impact that meaningful collaborations have on course creators and their audiences.

If you're eager to discover new horizons with your online course, consider the people-first, collaborative approach of Datamize. If you're looking to expand your reach with the online courses you offer get started today -- for no cost!