A guide to using Pinterest to promote your business

With a fantastic product on hands and a fantastic store marketing is the one thing standing in the way of growing sales. It doesn't matter if you're trying to get in touch with new customers or encourage previous customers to buy again, Pinterest provides a great opportunity for your store.

Pinterest provides a visually search engine that helps you find ideas such as recipes, style and home ideas, inspiration and much more. The goal of Pinterest is to give anyone the ability to design a the life they want to live.

With millions of pins on Pinterest, you'll always find suggestions to ignite your imagination. When you discover Pins that you like, pin them to boards to organize your thoughts and make them simple to locate. Additionally, you can create Pins to share your ideas to other users on Pinterest. Let's look at the reasons why Pinterest is an excellent marketing tool for eCommerce and how you can use it efficiently.

What are the benefits of Shopping on Pinterest?

There are a myriad of methods to advertise your business via the web, from email to social media, paid ads and much other. The question is why should Pinterest be element of your marketing strategy?

More than 400 million active monthly users on Pinterest. Within the U.S. only, Pinterest reaches 37% of U.S. internet users each month. (1) The Pinners (Pinterest members) have created more than 7 billion Pinterest boards and saved more than 300 billion pins every month. (2)

But most importantly, shopping is the most popular activity for Pinners.

It turns out that online shopping can be different when you're on Pinterest. Pinterest offers similar browsing and discovery you're used to in the real world.

Nine out of 10 people who use Pinterest regularly say it helps their shopping experience. (3)

For people on Pinterest buying is an everyday thing.

If they come across things they are interested in, they spend and buy more. People who shop on Pinterest spend two times more in a month than users who use other platforms. (4) Weekly Pinners are seven times more likely to affirm they believe that Pinterest was the most important platform for their buying experience, when compared with the social media websites. (5)

How to market products with Pinterest

1. Create a business

When you upload your product catalog, your products can naturally appear on all the places where shoppers are likely to buy, such as Shop from search, Shop from Pins, Shop your Board and much more.

It is also possible to install the Pinterest tag, which tracks the results of your campaigns and allows you to take advantage of advertising solutions that give you more control reach, and impact.

By using this extension, you have the ability to:

• Create a website claim:Ensure your brand name is displayed on each Pin visitors create using your site.
• Connect your catalogue to Pinterest lets customers browse products from your Pinterest store.
• The"Save To Pinterest" link: Let customers create fully-featured Pinterests using your product.
• Installation of The Pinterest tag Monitor events and conversions.

Once you upload your catalog, and then install the tag, you've now set up shop on Pinterest and have access to the full suite of shopping solutions.

2. Advertise effectively

Investing a little money into the most popular Pins or promoting an upcoming event or a new product can be an effective strategy to make views convert to sales. There are many ad designs and methods you can make use of, for example:

• Advertising for shopping: Reach shoppers when they're most likely. Shopping ads include helpful details such as pricing, availability of products as well as reviews. Ads for shopping are now appearing in a wider variety of shopping areas through Pinterest (e.g. visual search).
• Collections advertisements: This immersive format uses slideshows and video-like content to guide shoppers to shop similar products. They are ideal for creating larger baskets as they can help shoppers find more products they like.
• Solutions that are automatic: Set it and forget about it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time, ensuring the highest quantity of conversions possible for your budget. With Campaign Budgets, setup is simpler than ever before and you'll see more results, more efficiently.
• Dynamic retargeting Reach the customers who are constantly contemplating your products and simply need a reminder. You can retarget based on what people are looking for on your site or by what's on their shopping cart.

However, regardless of the method you pick, make sure you be sure to take time to think about your budget, goals, and audience. Do you wish to bring traffic to your store increase email subscriptions, or turn customers into clients? How much do you want to allocate per hour? Are you looking to present your ads based on specific genders, locations or even preferences? Each of these variables play an important role in the effectiveness of the ad.

Do you need some help? Pinterest gives you a thorough review of the process of creating Pinterest ads.

3. Participate in this program to become a Verified Merchant Program

People love to shop with companies they have confidence in. The users using Pinterest are nearly 50percent more likely to accept new brand names. (6) If they discover a brand that they love, they're much more loyal.

The Verified Merchant Program assists shoppers to discover and buy from vetted brands. Membership is free and can help your business shine.

The benefits of this are:

• An exclusive badge on your profile as well as product pins to show your business has been checked. You can catch shoppers' eyes as they decide what they want to purchase the way they would at their local shop.
• Improved distribution of your products across different the various shopping areas and experience. Your products are now before people who are who are looking for brands that have a new look.
• Access to exclusive features like merchant details, to showcase your values as a brand and the communities you represent. The value-based approach to shopping has never been more essential for your clients. Gen Z, for example will pay 60% more to purchase an eco-friendly product. (7)
• You can join for free. For you to apply, your account has to:
• Meet the Pinterest Guidelines for Merchants. Guidelines
• Do you have your catalog linked?
• Make sure you have the Pinterest tag set up

4. Make it easy for others to distribute your content

Naturally, you'll need create a system that makes it effortless as you can for your site's visitors and customers to share your content with the Pinterest accounts. Add a "Pin It" button to your site and users can pin everything including infographics and products, outfit inspiration, and recipes. It's a great way to reach new audiences without spending a penny.

5. Increase your sales with no-cost ads consultation

If you're just beginning to learn about Pinterest Ads, you might qualify for free, personalized campaign support. Learn our most effective tips for grow your business with tailored innovative strategies, tips for campaigns and more through visiting this link.

Make the most of Pinterest

If you're willing to put in a bit of effort and perseverance, you will be successful with a little effort and consistency on Pinterest. Concentrate on creating useful, useful content, developing appealing images and videos as well as improving your Pins to be relevant and search-engine friendly to ensure you're on the right track.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, September 2021) and searched more than 5B (Pinterest, Global analysis, Apr 2021)
3. Source: Reach3, US, The Retail and CPG Route to Purchase daily Pinterest users who save Retail as well as CPG content, compared to users on other platforms like Facebook, July 2021.
4. Source: Dynata, US, 2021 fashion shopping and beauty with weekly Pinterest users and people on other platforms, in April 2021.
5. Source: Reach3, US, The Retail & CPG Route to Purchase daily Pinterest people who have saved Retail as well as CPG content, compared to users on other social platforms, Aug 2021.
6. Source: Dynata for Pinterest, Research study on shoppers who use Pinterest weekly for cosmetics and fashion, as compared to people who don't use Pinterest. US in April 2021.
7. Source Information: Pinterest's Source: Pinterest Internal US data, January -December 2020