A Guide to Live Streaming for creators (plus 5 platforms) |
If you're a writer, you've likely realized already that live streaming is one of the things you need to consider. Okay, not every creator has live streaming. However, check out the things Tik Tok stars, YouTubers, and even thought leaders have in common. They all know that at some point or another they have to get on video. It's not always going to be live.
Live streaming is really powerful. Contrary to the polished version that is recorded, live streaming is raw and lively. Live streaming can be scheduled as a stream, or sometimes you may just want to shock people. The pandemic began to spread, Chris Martin of Coldplay flicked on the Instagram live stream in his living room and shared messages of hope, and singing songs. He called it "Together at Home." The stream wasn't flawless, but in the end, that's what made it great.
Live streaming is real. And, ask Gen Z, the era of polished, well-designed videos is gone. Live streaming is where it's at. In this post we'll give you some tips for how to make your next live stream amazing. We'll also share some most popular live-streaming maker platforms.
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In this article...
Live streaming for creators. 5 suggestions
1. Select one of the platforms
3. Live streaming with a brand name
4. Live stream live to your personal community
Live streaming for creators - 5 tricks
1. Select one of the platforms
You can live stream on multiple platforms. You can stitch together YouTube, LinkedIn Live, Facebook, and probably others.
There are a few reasons why you shouldn't try the same thing. There are many platforms that are not alike, and the likelihood that you are trying to master all of them is not going perform well. Instead, focus your content to one particular platform, whether where your audience already is or individuals you believe would make a good group are hanging out.
Concentrate your efforts to improve your skills at building it, then stop trying to be everywhere.
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2. Select the perfect timing
Believe it or not among the toughest elements of running the live stream is choosing the best moment to start. Many creators enjoy audiences across all over the globe. If you pick a time that is particularly suitable for people living in Europe or Africa, you might be alienating people in North America or Asia. You'll just have to do your best.
This is why having a better understanding of your audience will help. If your audience is composed of young professionals living in North America, hosting a live stream on a Saturday at 10:00 a.m. EST might make it difficult for them to reach. It is possible that they are working or at school. It is possible that evenings are best.
The way to figure it out is to experiment with the times. If attendance is low, try shifting the time for the next one. There's a solution.
3. Try branded live streaming
If you're an established creator, with a large fan base with a solid income stream, a great way to make your live stream sparkle is by putting your own logo on your application! Utilizing Mighty Pro, we build totally customized, white-label apps which are available under your name and the App Store, or Google Play store. We've created branded apps for celebrities such as Adrian Mishler, YouTube's best-known yoga instructor, travel-vlogger Drew Binsky, and mindfulness specialist Marisa Peers.
Although it's not a must suitable for newbies, there's nothing as exciting as live streaming your audience, with your own application, with your personal brand. If you want to find out more, set up a call with us and we'll demonstrate what you could build.
4. Live stream for your local community
If you're not ready to think about a branded app and live streaming in the community you manage and run is a powerful way to do it. It helps you build your brand and space, grow your connections with your community members In many instances, you even earn income from the work you do. Then, when you live stream, you're streaming your live stream to a community you have grown that knows and appreciates your stream.
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5. Clear sound and clear video
Moving on towards the technical aspect but without becoming too sophisticated. A minimum live stream should be clear in audio and videos. These days, smartphones are so advanced that this shouldn't be too much of a problem. Every phone camera can take excellent video as long as the lighting is good (try standing up with your head in a space with a ).
The sound is a little more difficult. In fact, even a pair equipped with a microphone will help you get a much higher quality sound. The microphone is placed next to your mouth, instead of being far away from your smartphone's display. But, if you're going to be live streaming frequently, it could be worthwhile to invest in a plug-in lapel mic to your smartphone.
6. Take an invited guest
Live streaming doesn't need to be done by itself! If you're sick of clicking the record button, and feel like you're in a conversation with yourself, you can find a friend to bring live streaming together.
Live streaming with multiple speakers is amazing, and is it is a fantastic way to offer higher quality content to your users.
Here are some more great live streaming suggestions to help content creators.
5 creator streaming platforms
Next up, we'll cover several creator streaming platforms. Whatever your objectives are, there's something for everybody.
1.
It is a complete community platform that connects interactive forums with 1:1, all-member chats, courses Subgroups, live event as well as... live streaming!
Contrary to conventional social media sites that depend on their followers, you growing your membership. By adding members on the Mighty Network means that you build your own community rather than just broadcasting an open stream for anyone who happens to tune in.
What's cool with this is that live streaming in a Mighty Network isn't really about growing your fan base. Your followers already know who you are and have decided to sign up. Live streaming then becomes about serving them, offering the value they need, and making them excited about belonging to the community. Also, of course, you receive the video recording of your live stream , which you can share with people who weren't able to make it.
Like we mentioned earlier, when you purchase Mighty Pro you get totally streamed live in your own app. This is fantastic for creators who are established, which means they control their entire environment instead of relying on the gods of social media algorithm to provide listeners.
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2. YouTube
If we're talking about creator platforms for live streaming, obviously YouTube must be included on the list. It's a video powerhouse and offers plenty of options for live streaming , either on a desktop or from apps. Users who download installed the application on their smartphones will be notified when you go live. It also has a impressive commenting functionality to engage.
In contrast to other social media platforms, YouTube works on a search engine. When your live streaming is finished, the recording will remain on YouTube. Add descriptions, keywords, and a great title, and people can keep finding it via search over the years to be. Here are some great tips to make your YouTube channel more profitable If you've already created one.
3. Twitch
Twitch is a great streaming service. It's most well-known by gamers for being a place to stream yourself playing a video game However, there are individuals streaming videos and enjoying their lives. The platform is evolving quite a bit, yet it's favored by gamers and Gen Z.
4. TikTok
TikTok is a great place live stream. As it's quickly becoming a giant of social media. As it's focused on video, it's not a huge surprise that live streaming is going to feature in your TikTok experience.
To live stream on TikTok, you need to not be younger than 16 years old and must have a minimum 1,000 followers. Then, you create an image as well as a the title of your live streamand then go live.
5. LinkedIn Live
In the end, LinkedIn Live has become a popular place to live stream live for those involved in marketing, business, or career space. LinkedIn is a business-oriented network and it's not a big surprise that live streams focus on professional discussions.
Although the tech for LinkedIn is really involved - you have to use an external streaming service and be approved to live stream If you're one the creators with live stream enabled , it could be an ideal place to increase the number of people who follow you.
Ready to go live?
This quick guide on stream live for artists provided you with some suggestions for your next live streaming, whether it's your first or the fifth. Live streaming just gets better as you go.
And if you want to start Your own Mighty Network, and live stream it to your well-established viewers, check out what others are saying about it!
What's the harm in giving this a go? The trial is absolutely free for 14 days with without credit card needed.
Are you ready to live stream to your local community?