A "Gardyn" Within Every Home is an eCommerce Success Story

Revolutionary indoor garden kit Gardyn utilizes of to install the Gardyn in every home. It's featured in Forbes, Good Housekeeping, Time, Real Simple, Goop and various other magazines, Gardyn chose it due to its capability and its flexibility to be customized. They've also employed various tools such as Trustpilot, Affirm, Klaviyo as well as Amazon Pay to improve their sales and marketing for eCommerce.

Meet Gardyn

The Gardyn's CEO FX Rouxel started Gardyn in 2019, it was with a simple yet dreamy goal of creating an atmosphere where all people had access to affordable and easy food options that were entirely natural and manufactured sustainably, and with minimal impact on the environment.

With Gardyn's Gardyn Indoor Gardening system, it allows you to plant your vegetables, fruits as well as herbs and greens with just two square feet, in the same quantity of produce that would require more than 1,000 square feet within an outdoor area!

Mobile apps let users have complete control over the gadget, meaning they are able to set the times for lighting and water, or set it into vacation mode, or even order more cubes of Y. These are the seeds from the plant.

The true story of Gardyn

Gardyn was founded in the year 2019 and shipped its initial prototype in February 2020 that same month, Gardyn unveiled its new website .

In the years after he relocated from France to the U.S., Rouxel was dissatisfied that he was unable to discover fruits or vegetables that were as delicious similar to the organic and fresh produce from his home of Provence, France. This wish to recreate the flavor of his childhood that prompted Rouxel to develop the Gardyn process. Instead of seeking ways to resolve the issue at the beginning of the process -- assisting the wider agricultural industry -FX was focused on the consumer at the end. In the present, everyone can grow your own food on the smallest space with little effort.

The technology was created in partnership in collaboration with McGill University in Canada, it's the only technology designed specifically for indoor usage to allow more than 30 plants.

It was founded at the time that COVID-19 brought about an increase in interest around the globe for sustainable, family-run food supplies and home-based initiatives, Gardyn grew rapidly. The headquarters is located in Bethesda, Maryland, Gardyn operates a remote staff that includes more than 50 individuals.

The motor that led Gardyn to its success

We sat down to talk with Ava who is who is in charge of marketing as well as the websites. Ava first met Gardyn when she was a member of an agency they hired to handle their marketing. Ava was impressed by Gardyn's vision and passion for Gardyn's team of leaders.

"I am in love with the company." She added "They wanted to incorporate marketing into the company and I was unable to go. So, I asked to stay , and I got a permanent job."

Her enthusiasm is evident -her appearance is more that of an entrepreneur rather than a mere head of web design.

Choosing

Ava played an important role in the decision to select WordPress as their platform of choice. Although she isn't exactly an expert in the field of development However, she has certain knowledge about WordPress.

"The reason we chose is that it is compatible with WordPress and offered us the greatest flexibility. We don't need to create an additional cookie cutter Shopify store. Shopify may be a challenge to modify. There's no doubt that you'll need the help of a developer...and there was none.

However, since I do have experience with WordPress however, it's not particular about it I was able to search for the best method to build our new site."

The initial version of their website was developed entirely on their own, using Elementor as their CMS, with no developers. The site had everything they required for the launch: an information page for products (PDP), membership functionality and an easy-to-use shopping cart along with a checkout procedure for the customers.

"There were, of course, some growing pains" Ava says. Ava. "Just trying to plan for scaling. It was a matter of writing something one way and two months later it's going to be required to modify the code since I did not think about the future."

Luckily, gave Gardyn the capability to alter quickly as the company soared in popularity -- sometimes over the course of one month or the next.

As the webmaster, Ava keeps a close check on the performance of the metrics. "I am curious to see whether, when they arrive on the home page does it mean they go to PDP? After that, I'd want to know the PDP to "add to basket" rate, and then clearly, add the item to cart. My goal is to ensure that everything flows smoothly through the funnel. Particularly, these key metrics are important to me include: PDP and conversion time from cart check out to conversion."

One of the main ways she's discovered ways to improve these numbers is via customer reviews.

Reviews by Trustpilot

One of the most difficult tasks she has as a marketer is to educate customers on exactly what Gardyn is and the way it is different from other home-grown food systems.

"It's the concept of telling our audience that we've got Tesla and even if they've never been on a motorbike Do they even know the meaning of what is what a Tesla is? It's been difficult to explain the concept so they understand how it fits in the daily routine of their lives. This isn't just another job or an activity that's likely be gone. It's incredibly simple and is always around."

One approach to solve this problem they discovered, is by using the user-generated content (UGC) that comes in the form of reviews. The Gardyn team realized that reviews are valuable, however they required a platform that could consolidate reviews into one location. The platform needed to be authentic.

The company started out with a different platform but quickly changed to Trustpilot that has significantly enhanced the effect of the reviews.

"It creates a sense of trust when customers can access the Trustpilot site and see reviews and reviews are authentic. The reviews are also written by people with five stars. The reviewers don't get any rewards, it's just the desire of our clients to let us know their thoughts about Gardyn."

When it comes to getting reviews, Gardyn will send email to every customer that are long-term customers or members for an extended period of time. It also sends out messages to a Facebook group, with members working in tandem and making the best benefit from the service.

Trustpilot makes it easy to go further with the feedback they get.

"The Trustpilot experience on the backend of Trustpilot is so much easier for us to control and view and download reviews that are specific to us along with other similar. This allows us to reach out to reviewers, request photos and articles for our blog in order to create a more intimate experience as well as a better relationship.

It was particularly useful to design ads or reviews cards in Trustpilot. I'm able download the entire SVG documents very easily. It's all set up in a way that is designed with the best methods in mind, and it's really useful."

Examining websites and marketing is crucial.

"I created a video of user feedback, in which users walked through the site and talked openly about their experience along with their views. 88% users said things like"Oh reviews! That's great. Additionally, we use testimonials with every email. Every footer we also include Trustpilot reviews on each footer."

The results speak for themselves.

If Gardyn adds reviews to their Facebook ads, their click-through rate doubles. Also, when they included reviews to their website, engagement went up and bounce rates went down.

Utilizing additional integrations and tools to increase your chances of success

Ava has already stated that the choice to use the store's name was partly due to the flexibility for the retail store. But how, specifically, can you demonstrate that?

Extensions.

"I'm self-taught, so I've learnt how to Google. I've also learned how to read. There's no way to tell that the extension's efficiency before you've actually tried it. This is the reason the 30-day period for returning is extremely beneficial.

The best part is the fact that WordPress is free-of-cost, and due to it being open source, it has a variety of routes that you could take. There's a myriad of options to choose from, and you'll able to find precisely what you require. There is always an extension of whatever you'd like to do.

She claims she believes that Trustpilot as well as Affirm are sure to be the most influential on the site's performance.

"It was incredibly easy to integrate with . I don't know why we haven't used it before. Klaviyo quickly understands exactly how to make use of the funnel. The quantity of contacts that we have captured is actually up by two. We can now capture contacts from abandoned carts due to the fact that Klaviyo can sync abandoned carts with a pop up. I think we have close to 50,000 customers currently."

Implementing express pay

The MyGardyn website introduced express-pay services in the month of November, 2021. This was immediately embraced by clients. A lot of adoption. Today the majority of transactions made on computers and 60% of mobile transactions use direct payments. In total transactions, 30 percent use a credit card while the remaining 20% make use of Affirm.

However, the most important thing to note is that they saw a 50 percent increase in mobile transactions in comparison to desktop during the same period. This underscores the significance of payment methods that are explicit such as Apple Pay, Google Pay as well as Amazon Pay.

"It's nice," Ava says. Ava "The express pay option has significantly improved conversion rates along with mobile sales. Our abandonment rate is actually very low as is our abandonment rate."

"If you consider the fact that everyone makes use of Amazon. That's why I feel like everyone's like, 'Oh yeah I've achieved it. I'm already signed in to the application.' The process takes only 2 minutes. The rate of abandonment could be around 17. It's really small."

The direction that the direction of the

Gardyn endeavors to ensure that everyone has access to fresh foods. A Gardyn within every family naturally, is the ultimate goal.

The company is in the process of developing a G3 Initiative, called Gardyn Grows for Good, working as a partnership with nonprofits and schools in order to supply food for areas that are in need as well as communities that are who are affected. The purpose of this initiative is to offer healthy and inexpensive meals for those who are living in poverty.

When asked for suggestions that she would provide to others, she will not hesitate.

"Don't be afraid to decide major changes," says Ava. "A website is never done. It's never ending. The landscape is always evolving. Make sure to take your time and follow the data I would highly recommend Trustpilot as well as I do.

When selling something or are engaged in marketing that is hardcore make sure you're doing it to do something that enhances your living quality and makes you feel comfortable when someone purchases the item."

In the end, Ava also shared her most loved things that she grows in the garden of her Gardyn: "My favorite thing is known as Red Mustard. It's actually a spicy salad with a flavor like horseradish. It's fantastic on sandwiches! Also, it grows strawberries and cherry tomatoes, which tasted so good. I've never had anything so amazing as these."

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