A "Gardyn" within Every Home An Online Success Story

Revolutionary indoor garden kit Gardyn utilizes of in order to support their efforts to install a Gardyn inside every house. It's been featured in Forbes, Good Housekeeping, Time, Real Simple, Goop, and more, Gardyn selected it because of the ability to scale and customize. They've also employed various instruments like Trustpilot, Affirm, Klaviyo, and Amazon Pay to improve their eCommerce marketing and conversion rates.

Meet Gardyn

As the CEO and founder FX Rouxel began Gardyn in the year 2019, the company was established with a clear and attainable objective: to create a better environment for all who could access affordable, convenient, all-natural food, grown sustainably and that had minimal environmental impact.

In this Gardyn Indoor Gardening System you can produce the fruit, vegetables as well as herbs and greens in just two square feet. Similar yields to those which require over a thousand square feet for the traditional gardening!

The application allows users to have access to the device that allows them to set their water and lighting schedule or put it into vacation mode, or order more cubes of Y. They are the seedlings from the plant.

The background of Gardyn

Gardyn launched in calendar year 2019. They released their initial prototype in February, in the month that they launched their new site .

After moving from France to U.S., Rouxel was frustrated that he could not locate fruits and veggies which were as fresh and organic fruits and vegetables that he had grown up with in Provence, France. It was the desire to taste the flavors of his youth that drove him to devise the Gardyn approach. Instead of looking for solutions to the issue in the early stages of the process, as well as helping farmers generallyFX was focused towards the end-user. Today, nearly anyone is able to cultivate their own food , with little hassle and room.

The technology was created in partnership in collaboration with McGill University in Canada, it is the only one designed specifically for indoor use which can support up to 30 plants.

The company was established in the year COVID-19 revived interest across the globe in family-run environmentally sustainable food products and home-based projects. The company expanded. Gardyn is headquartered in Bethesda, Maryland, Gardyn currently has a remote workforce with more than fifty employees.

Gardyn's engines are the reason of its popularity.

We sat down with Ava the person the person in charge of marketing and also their site. Ava first encountered Gardyn when she was working at an agency they employed for their marketing. She was immediately captivated by Gardyn's mission and the enthusiasm of Gardyn's team leadership.

"I have fallen in love with this company." She said "They have decided to incorporate marketing within the business and I didn't want to quit. Therefore, I asked for a second chance and was offered full-time employment."

Her energy is apparent - her persona resembles that of a founder rather more than the head of a website.

Making the Right Choice

Ava was a major factor in deciding on WordPress as the preferred option for a platform. Ava isn't an expert on development, however she has an understanding of WordPress.

"The reasons we went with Shopify was that it works perfectly together with WordPress and provided us with the maximum flexibility. We couldn't afford to create an additional cookie cutter Shopify store. Shopify might be difficult to modify. There is a need for a developer...and there was none.

Although, I have some knowledge of WordPress but not as extensively  I was able to search my way through the process of creating the brand-new website."

The initial version of their website was designed completely by them, using Elementor as the platform, and no development. The website had everything they required to begin the business including a products details page (PDP) as well as a membership feature and an easy checkout and shopping cart experience to customers.

"There was, obviously certain issues that came that arose with the expansion," says Ava. "Just thinking about how in order to improve the chances of scaling. The code would be written another way, then, after two months, it will be required to reverse the process as I had not thought into the future."

It's a good thing that it provided Gardyn the freedom to grow rapidly as the business grew in popularity within one month or the next.

As the head of website, Ava keeps a close eye on the effectiveness of the metrics. "I would like to know if that when users arrive on the homepage, the visitors then visit PDP? After that, I'd want to know what the price of the PDP via an "add to cart" rate, and then naturally, they add it to the cart. My goal is to have everything be smooth and effortless through the process. Particularly those important metrics"PDP to conversion, cart to conversion, checkout to conversion." PDP to conversion as well as cart conversion checkout to conversion."

One of the ways she's discovered to improve those metrics is through customer reviews.

Review of Trustpilot

One of the most difficult problems she has to face as a marketer is in educating consumers about the benefits of Gardyn is and how it compares to other food production systems within the home.

"It's the concept of telling that we've got the Tesla however, If they've never driven before and aren't aware of what is a Tesla is? That's why it's difficult to describe it that they understand the way it fits into their daily life. It's not just another occupation or activity that's set to disappear. It's incredibly simple and always present."

One way to solve this problem, the team discovered, is by using the user-generated content (UGC) which comes as reviews by customers. The Gardyn team had a keen understanding of the benefits of reviews but required a platform which could consolidate all reviews into one location. It also needed to be authentic.

The company started out on a different platform, and later switched over to Trustpilot that has dramatically increased the efficiency of reviews.

"It gives a feeling of trust when customers can visit the Trustpilot site and confirm that the reviews and reviews are authentic. Reviews are written with five stars. We're not giving them any incentives, it's just our desire for our customers to let us know that they are awed at Gardyn."

For feedback, Gardyn communicates via emails to clients who are active, such as loyal customers or members who have been with the company for many years. Gardyn also runs an active Facebook group where members collaborate, and are succeeding to gain the most benefit from the program.

Trustpilot is a great way to get more feedback that they receive.

"The Backend experience with Trustpilot is much more easy to handle, and see, and have the ability to download specific reviews as well as other. We're able to connect to reviewers and work to gather photos as well as get more articles to our blog for a more intimate experience and emotional bond.

It was particularly useful for creating ads and review cards with Trustpilot. I'm able to download the entire SVG files quickly. It's all set up to operate with the best methods in mind, so that's really helpful."

Reviewing on the website and in the marketing field has been proven to be vital.

"I took notes on user feedback from users who browsed the website and spoke out about their experience and opinions. 8 out of 10 of the users said"Oh reviews! It's great.' We also use testimonials on every email. Every footer we include Trustpilot reviews for every single footer."

The outcomes in real-world situations speak for themselves.

If Gardyn includes reviews in their Facebook advertisements, the click-through rate increases by a third. Additionally, when they added reviews on their website, engagement went up as did bounce rates..

Utilizing other integrations and tools to increase your chances of success

Ava already mentioned that the selection of the store platform they chose to store was partly due to the flexible nature of the platform. What is the exact way that this manifests?

Extensions.

"I'm self-taught, and I've learned how to Google. I've also learned how to read. It's difficult to figure out what extension works until you've tried it. So, the 30 day refund policy is extremely beneficial.

It's the best thing about it that WordPress is an open source software with the additional benefit of being open source you have a myriad options to choose from. There's a lot to pick from, it's easy to discover the exact solution you require. There's always an extension available for any task I'd like.

She claims she believes that Trustpilot and Affirm surely have had the biggest impact in the growth of their websites.

"It was super simple to utilize . It's difficult to comprehend why we haven't used the program before. Klaviyo quickly identifies precisely what funnels are. The number of contacts we capture has actually grown by 2. of the contacts we've collected from abandoned carts because Klaviyo allows you to connect abandoned carts using the aid of pop-ups. I believe we've got close to 50,000 subscribers now."

Implementing express pay

The MyGardyn website introduced express pay options in the month of November, 2021. It instantly saw them adopted by users. A lot of adoption. Today, more than 40 percent of transaction on the desktop and 60% of mobile transactions make use of express payments. In total transactions 30% of transactions are made using credit cards. 20 percent use Affirm.

But, the most important thing to note is the fact that they saw a fifty percent growth in mobile transactions compared with desktop during the same time and highlighting the need for the express payment option including Apple Pay, Google Pay and Amazon Pay.

"It's beautiful," says Ava, "The express pay options have really improved our conversion rates and mobile sales. The cost is really cheap and also."

"If you look at it, everyone has Amazon. It's like, 'Oh yeah, I have it. I'm already signed in to the application.' It's just about 2 minutes. The rate of abandonment is around 17. It's really low."

The future is on the horizon

Gardyn is a company that aims to provide every person with access to fresh foods. The presence of Gardyn inside every household obviously, but that is the ultimate goal.

The company is working on its G3 Initiative, called Gardyn Grows to Good and is working in collaboration with non-profit organizations and schools to bring food to food shortages as well as communities affected by the shortage. The initiative is aimed at offering healthy and inexpensive meals for people living in areas with low incomes.

If she is asked to give advice she could offer to other people she will not hesitate.

"Don't be afraid to take major changes," says Ava. "A website never gets done. It's growing constantly. The landscape is constantly evolving. Make sure you are aware of your feelings and ensure you follow the facts I would highly recommend Trustpilot and also.

If you're selling something or performing marketing that's tough, make sure you're doing it to do something that helps to improve the world and also makes you feel happy whenever people purchase it."

Then, Ava also shared her favorite things to grow within the gardens of her Gardyn: "My favorite thing is called Red Mustard. It's actually hot lettuce which tastes like horseradish. It's great in sandwiches! It also grows strawberry and cherry tomatoes which are deliciously sweet. I've never experienced anything similar to this."

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