9 Black Friday email templates designed to make a profit on the holiday |

If you want to make money this Christmas season, purchase these nine Black Friday and Cyber Monday email templates. This template is pre-designed and is ready to simply customize.

It's the holiday season (is it that time already?) and you're planning out your promotional events for the holidays.

After all, 'tis the time for sales.

Let's first quickly cover two key elements to include in your email marketing campaign before diving into Black Friday email templates.

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What is the key to a successful Black Friday email?

To simplify things For simplicity, I'll use the terms Black Friday and Cyber Monday as interchangeably since our suggestions and templates are applicable to both. Of course, adapt our tactics according to the specific campaign you're running for your holiday.

After that caveat is out of the way Let's get to Black Friday emails. The content of your Black Friday emails won't see the sunlight if you don't have a compelling subject message.

It's difficult enough to get your subscribers to open the email you send every regularly scheduled day.

It's true that 47 percent of recipients read their email just based on their subject lines alone.

The battle for attention is a lot more intense during Black Friday and Cyber Monday -- when 116.5 million email messages and more than 106 million emails are emailed, respectively.

In this case, you can use urgency and scarcity urgency in your subject line to entice recipients to open their emails such as the On 's "Last Chance: Sprint for Gifts" subject line:

Another strategy is to entice your guests with a present as in Mod" 's "A tiny gift to make you more prepared for Mod"" Subject line.

Additionally, similar to what On and Mod" have done, you can use an emoji within the subject line of your email to increase the number of people who will be interested in your message.

If you're convinced that emoji are a silly thing to include in your Black Friday email subject lines, consider this stat:

Businesses that use emojis in their subjects have as much as a 56% more open rate compared to companies that don't.

So, why not embrace the spirit of joy and experiment on a holiday emoji to increase your confidence?

In any case, once you've got your subscribers to open your email and open it, the fight is over. Truly.

The other key ingredient that will ensure your Black Friday email campaign a successful one is a clear call-to-action (CTA).

Be very clear about the steps your subscribers to email take next. An easy "shop today" CTA that stands out from the rest of your emails is sufficient for holiday emails.

Take a look at any of the Black Friday and Cyber Monday emails. The CTA doesn't seem to differ across the board.

Plae , for instance, employs an obvious green "SHOP now" CTA at the bottom of the Black Friday email.

Additionally, Baggu comes with a broad "SHOP Now" CTA that extends across the entire width of their Black Friday email design.

To get a slightly different look take a look at Rapha  for a subtle variation, including the pink "SHOP The Sale" CTA that pops nicely against the black email background.

You get the gist. Make your CTA the most obvious possible.

Additionally the last thing you need to remember is that you should also consider that your Black Friday and Cyber Monday emails may also include a GIF if you want to give a holiday flair to your email content.

In all reality, 700 million people are using GIFs daily, and Giphy services up a whopping 10 billion GIFS every day. People love their GIFs is an understatement.

The message doesn't need to be elaborate also. The simple GIF at the top of an Black Friday email that I received from BabyCenter in the year of 2019 can be enough to bring attention to the CTA while spreading holiday joy.

GIFs aside, the main takeaway is:

Use a catchy subject line, powerful and concise CTA, as well as (optional) GIF in your Black Friday email campaign.

"Anticipation" Black Friday and Cyber Monday emails

There's nothing like building up excitement and anticipation for your company.

Another way of doing that is to generate excitement about your products in email messages that promote your Black Friday and Cyber Monday promotions.

Send emails well before the holiday discount dates and consider starting your Black Friday sale in the days preceding Black Friday.

Why? The majority of people don't want to wait for Black Friday.

Especially when it comes to the online purchase that has been prompted through email marketing campaigns.

Actually, even during Thanksgiving day, people buy nearly as many items on the internet via email in comparison to Black Friday. The open and click-through rates tend to be higher before Black Friday weekend hits.

Type #1. The enigmatic announcement template

Hey, [first name],

There's something exciting brewing and it's headed your way.

There's nothing more I can say other than that.

In addition, the fact that I know you'll be awestruck by it.

So, keep your eyes open for this coming week.

(And this is definitely better than your typical Black Friday deal.)

I'll keep you informed of what's happening here on [brand namebrand name]!

So excited,
      [your name]                                    Copy the clipboard to your computer

Type #2. The everything you need template for email

Hey [first name],

The time is here of year again.

Love or hate the holidays But, you'll be able to get through it.

(We are all in need of this reminder especially in this time of year. Am I right?)

So, to make your life a little more easy, this isn't another email promoting a Black Friday deal.

This email assures you we have everything you need to resolve your the issuesolve the issue.

Especially this time of year, I'd like to ensure [brand] helps you as much as possible.

By giving you everything you need to resolve your the problem.

Truly.

We've got something for our readers:

• If you're experiencing [problem] We can help you with the [product].
• If you're facing problems If you're having trouble, we'll provide our product.
• If you're experiencing [problem] If you're having trouble, we'll provide our product.
• If you're experiencing [problem] We can help you with the [product].
• If you're having trouble with [problem] If you're having trouble, we'll provide the [product].

(Yes, we're still offering a traditional Black Friday deal [timeframe] on all things, so keep your eyes peeled for the discounts details.)

If any of these choices doesn't fit the bill then just reply to this email and we'll make it work.

Because we can do it, and we'd like to.

And we could all use some extra help right about now.

For you here,
      [your name]                                    Copy and paste to clipboard

Type #3. The template for product recommendations email

Hey, [first nameHey [first name

It's our hope to ease the process for you as you shop (online) this holiday season.

If you're a big fan of the [product], we think that you'll love the following:

• [product]
• [product]
• [product]

If you're seeking to resolve a the issue], these resources will aid you to solve the problem.

And of course, we'll be joining the Black Friday and Cyber Monday sale by offering you [discount] on products.

We'll forward it to you within the timeframe.

Be alert for the best deal of the year!

Here to help,
      [your name]                                    Copy the clipboard to your computer

"Sense of urgency" Black Friday and Cyber Monday emails

There's a good chance you'll see plenty of these messages in your mailbox when Black Friday and Cyber Monday are around, but there's also an important reason behind this.

It's not a problem.

Basically, the more limited your offerings are in their scope, the more appealing and time-sensitive they will be to your audience.

For an iconic view into how backend psychology operates take a look at the classic cookie jar research  in which 200 participants were asked to rank cookies. Ten cookies were put in one jar, and two placed in another (of the same type, of course).

You can guess that cookies from the two-cookie container were evaluated 2x better than those in the 10-cookie jar.

How can you add a sense of urgency into your holiday email campaign?

Whether it's through a limited discount, timeframe, or even inventory, our latest series of Cyber Monday and Black Friday email templates are intended to inspire an anxiety of not missing out (FOMO).

Pro-tip: Couple these templates with a countdown timer or the inventory counter on your landing pages as well as eCommerce product pages to create more FOMO.

Type #4. It is a simple FOMO email template

Hey [first name],

To assist you in avoiding FOMO, I'll be super clear.

Here are our biggest deals this year.

From [timeframe], we're giving you a [discount] as our 2020 Black Friday deal.

If you're seeking to resolve a issue], you'll want to use this killer discount for access to:

• [product category]
• [product category]
• [product category]
• [product category]

If you're thinking about when is the ideal time to buy [product topic] is, that time is now until [timeframe(date).

Here's to [solving problem] (at the time of a huge discount)!

[CTA]

Cheers,
      [your name]                                    Copy to clipboard

Type #5. The straightforward discount email template

Hey, [first name]

The best Black Friday deal is here exclusively for you!

Beginning today and through [date], we're giving the opportunity to get a discount off the products we offer.

Use discount code [discount] at checkout for your instant discount.

If you (or someone else you are aware of) is struggling with a problem it's the right best time to resolve it (at an amazing one-time price).

[CTA]

Thank you for your support. Black Friday,
      [your name]                                    Copy the clipboard to your computer

Type #6. Last chance email template

Hey [first name],

It's a good reminder that there's only [timeframe] left to take advantage of our discounted.

We are closing our Black Friday sale ends on [dateday].

If you're looking to solve a problem, you can do it for discount before the [date].

This means that [discount] will continue until the sale ends on the date specified for

• [product category]
• [product category]
• [product category]
• [product category]

Don't forget to take advantage of our best discount for the entire year if looking to [desired result].
      [CTA]

Cheers,

[your name]
      [script box end]                                    Copy and paste to clipboard

7. Type. The scarcity email template

Hey, [first name]

Just a quick heads up:

Only [a limited amount] remaining of the Black Friday sale at a discounted price[Black Friday deal].

If you're someone who struggles with [issue], you shouldn't skip the Black Friday deal that could be a real solution.

(And for a substantial discount, is there a better time than now?)

In other words, if you're considering about joining/purchasing product, I'd suggest jumping to it prior to the time that the last product is sold.

[CTA]

There's still time!
      [your name]                                    Copy and paste to clipboard

"Follow-up reward" Black Friday and Cyber Monday email messages

Our final set emails for Cyber Monday along with Black Friday emails is designed to complete the sale.

When you remind your clients once more to avail their Black Friday deals, and layering on yet one more incentive before that Black Friday sale ends, it's another push to act right now.

If you think you're overdoing the task by sending out additional reminders within your Black Friday email marketing campaign, think again.

When it comes to scoring responses, follow-up email usually have a higher reply rate than the initial email.

One study saw an 18% rate of response for the initial message, 13% for the fourth follow-up email, and an astounding 27% on the sixth.

In addition, the practice of sending out an additional number of follow-up emails can be said to triple your reply rate .

Basically, if you want a response from your subscribers the most likely place is via subsequent emails. Don't miss an opportunity to add some additional appealing messages in you Black Friday email marketing campaign.

Enter #8. The template email for contests

Hey [first name,

This is an exciting news item to share with you:

The first [number] individuals who purchase our [productare eligible to win a prize.

What fun!

And you can take advantage of the Black Friday discount [code] for an additional [discounton.

We decided to add an extra jolly cheer to the mix this year, due to... well, this has been a kind of year.

[CTA]

Best of luck!
      [your name]                                    Copy and paste to clipboard

Type #9. The email template of the loyal customer

Hey, [first name],

This email is simple simply to say thank you.

Thank you for the person you truly are and believing in me to assist you [solve problem].

To express my appreciation for your support, I'd like to surprise you with an extra little gift.

From [timeframe], please get an additional [discount] for [productsthat you purchase.

No strings. Use access discount code at checkout to redeem your gift.

A way to really thank you for allowing me to thrive in my mission to help [solve problem].

If you have any suggestions or things I could do to help make your life a little better, please reach out.

[CTA]

Gratefully,
      [your name]                                    Copy to clipboard

Supercharge your sales this Black Friday and Cyber Monday

The number of 93.2 million consumers who completed an online purchase during Black Friday last year, you shouldn't be hesitant to join this Black Friday sale frenzy and increase awareness of your business's offerings with a well-crafted holiday email campaign.

Especially this year, when the swine flu epidemic weakened in-person shopping experiences.

For a profitable holiday-themed email marketing campaign, follow these Black Friday email tips and templates:

Use a catchy subject line, strong CTA as well as some holiday-themed flair by using the use of a GIF within the Black Friday email designs.

Utilize one of our "anticipation" email templates to create enthusiasm and hype around your brand.

Make use of our "sense of urgency" email templates to create a sense of urgency for your items and push your customers to purchase immediately.

Use one of our "follow-up incentive" email templates to remind subscribers of the date that you'll be able to announce when your Black Friday sale ends and encourage loyal customers to buy more.

We wish you the most amazing Black Friday emails, and be able to enjoy an incredible Black Friday sale and beyond.

P.S.  Do you have an email service provider for creating an email campaign for your Black Friday and Cyber Monday email campaign? Try it for free.