7 Ways to Personalize Automated email messages based on actions of subscribers

In the day of personalization, taking a one-size-fits-all approach to marketing via email isn't a good idea now. Email marketers and businesses that deal in e-commerce usually have lots of data about their clients, however they're not able to use that information in a way that maximizes their benefits. As more firms using email marketing it's essential that, you as an expert in email marketing, discover new ways to ensure your customers' attention.

In the past, making use of the name of the recipients on email was thought to be one of the most successful tactics to improve conversions. It is possible to deliver subscribers relevant and timely emails that are suitable to their needs is vital to ensure they are interested in the brand you represent.

Automating and personalizing, in combination with a personalization component, is a huge benefit to companies. The study compilation indicates that according to Experian the companies that personalize their marketing messages get more specific click rates in addition to 11percent more open rates in comparison to messages that are not personalized. It also states that triggered emails produce more results in conversion for the same amount of emails as "batch and blast" blast and batch emails.

For you to design custom marketing campaigns for your emails that are e-commerce follow several simple but complex methods to run effective email marketing campaigns.

 You should be prepared to respond the Questions You Need to Ask

To send automated emails You must collect details from your clients. One of the most efficient ways to collect this is by asking customers to select certain preferences choices which will allow you to segment the information. If they sign up to receive your emails, you should question them about their reasons for choosing your newsletters. These responses will provide insights that will lead to sending relevant and more targeted messages.

Here's an example an email sent by Marisa Murgatroyd, founder of Live Your Message. In the email the sender is asked to complete a short questionnaire, which permits her to classify them the person based on their preferences and to send just the messages appropriate to their needs.

Create customer personas

Once you get the responses from your clients, create your personas for your clients by using the information you have collected. If you can understand the needs of your clients as well as your email subscribers it will allow you to create better experiences that are more specific to the needs of your clients. This gives your subscribers to your emails a better experience, and more focus which is more personalized.

Consider Time and Place

Review your email accounts in relation to the time of day and place for a better understanding of which one is the most beneficial for you. Certain times of day prove more beneficial in terms of . Customers could be located all over the globe in various time zones. It is therefore essential that you provide all customers with the same level of service. Customers might respond better to your messages if they're sent out at certain time of day. You should conduct an A/B test for your email to determine the most effective time that customers will be in a position to reach you and then adjust the time of your emails in line with.

 7 types of automated email messages triggered by subscriber behavior

When you've gathered enough data to identify your email recipients The next step is to design automatic trigger emails for certain segments and behaviors.

There are seven types of emails that trigger you could send out to your customers:

     1. Welcome E-mails

Welcome emails are sent out the connection to the new subscriber. The first mail you'll send to confirm that you've subscribed. It will assist you in sorting your email list by asking your clients about their preferences. You should preferably run an series of welcoming emails with the first one, which is a welcoming note, and also introducing your products, followed by a second one will ask about your clients' preferences, and subsequent emails with promotions and coupons for subsequent purchases they purchase.

Check out the sample Welcome Email sent by Hootsuite. This email directs the user to sign-up for their online tool. This is the first message in their trigger series and will be sent out after the subscriber has decided to sign-up.

     2. Mails from abandoned carts

Mails regarding abandoned carts will be sent out to purchasers who added products to their shopping cart, however, they did not checkout. Highlighting the abandoned products with a coupon or free shipping at the checkout process is an effective way for entice them into making the purchase.

Take a look at the following email sent by This email is from Asics. They've highlighted one of their items that have been abandoned by placing it on their main banner. The banner also shows the remainder of the items in the cart below. There are also things for cross-selling that increases the chances of the client returning to purchase.

3. In Stock Emails

The emails with the words "back in stock" are the emails sent to those who would like to buy an item that was out of stock and who have chosen to be notified via email when the item is back in stock. The sending of an email to inform buyers of the availability of your item is a great option to bring the buyer back to your website to purchase the item.

This email from Kauffmann This email from Kauffmann Mercantile is an excellent illustration. This notice is a great instrument and tool to make your customers feel special.

4. Price Drop Alerts

Emails about price drop will be sent out to customers who have abandoned your online shop or cart due to the cost of particular products on that there isn't a discount. If items that you had previously looked at are offered at a lower price it's best to notify the customers about the price reduction. It's a great chance to show your appreciation to customers who previously considered purchasing from you.

Take a look at this illustration Check out this example Take a look at this example of Target The Target Target provides customers with information about discounts on products in their shopping carts and also other suggested merchandise. The information will convince consumers to buy the product.

5. Order Confirmation

When customers are finished shopping and place an order, you must immediately send them an email with their order confirmation to them. The confirmation email will acknowledge it was placed and also thank them for making the purchase. The customer can then review the order and make changes to the purchase if needed. Include a receipt for payment and a summary of the order for a transparent transaction. Offer them the ability to monitor their order as well as to give feedback. Also, you could consider offering similar products, or cross-selling.

Here is a sample of an order confirmation email issued by Amazon. This particular purchase included an eBook. Note how Amazon offers similar titles on the bottom of the email.

     6. Order Follow-up Emails

Once your customer places an order on your site When a customer places an order on your website, you must send order follow-up emails. Automate follow-up email messages with relevant product suggestions and recommendations for the products. The emails also contain the tracker information of your purchase as well as a summary of order's details, as well as specific information regarding your payment.

Have a look at the email sent by Etsy to notify the customer about the status of their delivered purchase.

7. Re-engagement Emails

Re-engagement emails are designed to build your relationship with clients and customers who haven't opened your emails or haven't purchased from you within a certain timeframe. Re-engagement emails that are effective will encourage customers to come back to your site. It is possible to send a sequence of emails in order to woo those customers who do not want to buy and push customers to purchase through your website. You can also offer special offers and promotions which will encourage your customers to return to your site and purchase.

Here's an example of an email sent out by Pinkberry that offers its customers complimentary yogurt if they visit any Pinkberry website in the next seven days:

 Automated email messages are more efficient when they're personalized

Hyper-personalization is what will keep your email subscribers interested in your business. As you plan the next phase of your email marketing campaigns be ensure that you do not simply include their names in your emails. The creation of personalized email messages that reflect the subscribers' behavior and preferences is crucial to ensure that your automation of emails to promote your business is successful.

Kevin George is the Head of Marketing for EmailMonks one of the fastest-growing company for email design and programming which specializes in creating elegant email templates, conversion of PSD documents to HTML email conversion, and an easy to use HTML template for email. He enjoys sharing his insights and thoughts regarding email marketing strategies and top practices in his blog post on marketing via email.

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