6 Steps to Engage with Your Audience (and increase sales!) with An Interactive Quiz -
Guest Author: Jessica Pereira
Look up "How to grow your online business," and you'll discover numerous articles on social media marketing, growing an email list, and the optimization of search engines.
The strategies are effective but they're missing one key element--interactive quizzes.
You might be thinking, How could a silly quiz grow my company?
Would you believe me if I said that the majority of our customers have earned an additional $50k or more in the course of an online quiz?
Yup! Business owners from all walks of life employ quizzes in order to connect with their audience, grow their list of email subscribers, and boost sales.
This guide will show you how interactive tests work, and give you the steps needed to make your own.
Let's get to it.
The reason why you should make an interactive test?
No matter what you're a teacher, freelancer or an e-commerce store--a fun quiz can grow your list of email subscribers, engage your customers, and increase trust.
Let's look into each of these, shall we?
1. An interactive quiz can grow your email list
They are an effective lead generation tool. So it's not surprising that they could send your list of email addresses in the spotlight.
How do you know? We'll glance at Ellany Lea's test: " What type of person are you?"
Ellany guides users through an interesting round of questions. Here is where the fun begins. If quiz-takers want to know the results of their tests it is necessary to sign-up to the email list of Ellany.
In addition to having fun, Ellany offers a free tutorial along with quiz outcomes. What person wouldn't want to sign up?
Simple opt-in forms and a freebie can lead to incredible positive results. Jessie Golden, a mind-body coach, increases her email list by 100+ people each weekwith her quiz!
Knowing someone's "eating kind" for free will give you an insight right from the start. There's no reason to wonder why customers are flocking to Jessie's email.
Important takeaway: Fill your test with helpful information and tips. More you can educate your students, the more users are likely to subscribe.
2. A quiz engages customers
Sure, blog posts, infographics, and guides are great, but they're missing a vital piece of customer engagement--interaction.
Anna Ranson's "What's your child's play schema?" quiz helps parents to understand their child's playing behaviour.
Sure, Anna could've packed this details into a blog entry, but the quiz lets parents look into their child's behaviour on their own.
So how did her quiz do, engagement-wise?
The testimonials of her clients speak for themselves.
Anna isn't alone who receives favorable feedback.
In the event that Allison Burns posted a "What's your style?" quiz, her DMs blew up.
This is a great chance. Allison has the chance to talk with her viewers One-on-one.
Key takeaway: Engagement is the basis of lasting customer relations. It also gives you the chance to be open to feedback and feedback. Start the conversation and request testimonials. Or, share your quiz on social media.
3. Establish trust with your clients
What is the foundation of relationships?
You got it! Trust.
Building trust is key to sustainable revenue, social proof, and satisfied customers.
So how do you build trust with an interactive quiz?
One option is to have an overloaded result page.
Let's glance at Devon's outcomes of her Which is your wellness personality? quiz. Devon utilizes holistic healing as well as Acupuncture to help her patients heal as well as promote wellness.
It's not a secret that she truly wants to assist her readers. Her results have a lot of value.
Plus, Devon adds extra resources and contact methods for her.
If this sounds amazing, then you'll be delighted by Kaye Putnam's "What's your personal brand advantage?" quiz.
One of Kaye's not-so-secret strategies for building trust is a customized results page for every brand archetype.
Fun fact: Kaye's quiz has generated $100k in sales!
Important takeaway: Make time to create customized results to your target audience. Make them feel seen with no-cost resources and tips tailored for your audience.
There is a strong desire to design an interactive test. It's a good thing! I'm about to demonstrate to the art of creating an online quiz using scratch.
Let's get started!
Three Questions to Consider Before You Create a quiz
It's easy to create and publish a quiz within a matter of hours, but you probably won't be able to achieve the "wow" worth of results that you'd like. Reach your top goals for your test with a well-planned strategy. Here are three test questions that will assist you in making plans.
- What's the marketing funnel you're using?
Analyze how well you advertising funnel is performing and whether it is time to refresh. Next, determine if the quiz belongs in the top, middle, or bottom of your funnel. A majority of quizzes perform best during the lead generation stage, depending on your nature of your business.
- Do you have an end goal?
- What's your spending limit?
You can essentially create a quiz for free, but you'll still want to consider the amount of time you'll have and whether you need to outsource.
It takes work and money up front, but over time you can automate the quiz process and produce leads in a way that is autopilot.
How to Make A Quiz in Just 6 Steps
Now you're ready to build your test. For this tutorial, I'm making use of Interact an Lead generation software for quizzes.
With Interact, you can design your own quiz, and gain access to:
- 800+ ready-to-publish quiz templates
- Email marketing integration (including !)
- Quiz analytics
These six steps can help you design and promote an interactive quiz. Let's go!
1. Think of a quiz topic
Before we discuss the topics for your quiz, you'll need pick a quiz format.
- Scored quiz--Assigns points for every single question. It also determines how well someone understands the subject of your quiz.
Example: Do you have a list of the most successful entrepreneurs of the 21st century?
- Assessment--Analyzes quiz-takers' knowledge about your topic.
Example: Do you think that you are prepared to become an entrepreneur?
- Personality--Separates quiz-takers into "types."
Example: What type of entrepreneur are you?
This instruction on an online personality quiz. We love learning new things about ourselves and how we can be better at it. Personality quizzes aid us in that.
Then, you can move on to your subject for your quiz. Your topic for the quiz must reflect your audience and biz goals.
Zone in on your users and find their areas of pain. What can you do to address any of these issues by a questionnaire?
If you're a relation coach. The topic "What's holding you back from your perfect relationship?" targets your audience's problems with relationships.
Looking for some ideas? Check out the following subjects for your quiz.
- Business coach: What's your model for an entrepreneur?
- Personal development coach : What's preventing you from achieving your goals (blank)?
- Brand strategist - What's your most impressive brand?
- Health/Wellness coach - What's your personal workout plan?
- Skincare biz - What's your most-used skincare routine?
As for your biz objectives create your quiz around the end objective. For example, Kaye Putnam's "What's your unique brand benefit?" quiz focuses on the goal of advertising the courses she offers on branding strategy.
First step, to the side! Now let's talk about exam outcomes.
2. Brainstorm 3 to 5 test outcomes
Imagine your exam outcomes as archetypes. Archetypes symbolize someone's qualities, strengths, weaknesses as well as fears. Be specific about these qualities, and your audience will connect with their results on a deep scale.
So, how do you make archetypes? This list of questions will aid you in your quest.
- What are their most desirable traits?
- What are their worst traits?
- What is their dream?
- What's their biggest fear?
- What tips can they get to help them succeed?
- What are the tools they can make use of to achieve their goals?
Need to see these questions live?
We'll take a "What kind of business owner do you consider yourself?" quiz as an illustration. Three results you could create with this quiz are:
The Creative--This archetype is a part of the flow. They're calm, collected and introverted. They value deep connections However, they are cautious about conflict. The Creative needs to learn how to assert their position however they are hesitant to begin. You could take advantage of an online self-paced course that can help them grow.
The CEO--The CEO is all about objectives. They need something to work towards and excel in stressful conditions. In some cases, they go from being confrontational to aggressive. It is possible that they have a difficult time managing their work/life balance. The CEO is determined to climb to the highest level on the corporate ladder, but is worried that other employees will stand out of their way. The CEO could benefit from 1:1 coaching to get past the obstacles.
The Justice Warrior--Justice warriors fight for the cause of other people. They love fiercely and aren't unwilling to speak their mind. Sometimes, justice warriors come off as judgemental. They think it's their duty to protect the world. Justice warriors could use a supportive group to voice their views and interact to other people who share the same beliefs.
Conduct interviews, audience research as well as feedback to create an image of people in real life just like us and you.
3. Write 5 to seven questions
The best questions will be those that are able to connect to your audience and get them thinking, Wow! I really feel like they understand me.
However, you'll understand your audience better through reading their responses (you could do this by using Interact's data on quiz results).
So what does a good inquiry look like?
Let's take a look at one of Anna's questions.
Anna employs basic vocab as well as relevant pictures to assist learners understand every question. She provides six realistic scenarios that all parents are able to relate to.
In addition, great quizzes are fun. Keep users on their toes by providing interesting situations with a casual style.
Returning to the "What kind of business owner is you?" quiz, some possible questions to ask include:
- Congrats on the job you just got! What are you doing to negotiate your rates?
- The thought of running your own company is enough to make the...
- If you were a young child that you had a desire to become a ....
The better questions you ask you can be sure that your participants will take the quiz.
4. Beautify your quiz
You're halfway through! We'll get into the fun stuff--designing your quiz.
The design of your quiz is entirely up to you. However, you may discover these insider secrets useful.
First, create an appealing cover page.
Similar to the covers of books, your quiz cover page will be the very first element people evaluate. Let them know why your quiz rocks and what they'll get from it.
Something else you can do is to add pictures. Images aid quiz takers in understanding the questions and their answers better.
Utilize Interact's search engine for images or upload your own designs and GIFs.
Not to be left out, represent your brand with the appropriate colors, fonts, and your logo. It is possible to implement your brand through Interact's design menu.
Voila. Your quiz is almost ready to go.
5. Set up an email opt-in form
Sure, your quiz is supposed to be fun, but it also has the goal of guiding people towards your service or product.
Ellany Lea uses a form to send users their results from their exams and additional information.
Are you interested in knowing the best part?
It is possible to integrate with your Interact email opt-in form with.
That brings us back to your email sequence. Let's look at what a common quiz email sequence looks in the following format:
First Email: Send quiz-takers their exam results as well as an additional information source (guide or video, blog or podcast. ).
2nd email: Introduction to yourself! Tell readers more about you as a business, who you are, and what you are doing with the time it is that you are (this is a fantastic method to promote your service or product). It is also possible to include a helpful resource about the personality of your client.
3rd emailNudge people to take the next step of making an purchase. Send an account of a successful customer or even testimonials.
Fourth email:It's now time for you to get your act together. Make sure to promote your service or product and get those sales going.
Feel free to modify this formula to fit your audience and product.
6. Promote your quiz
Making your quiz is just one aspect of the challenge. Also, you must send it out to your followers, subscribers, and web users.
Another way of doing this is to use an online quiz page.
A landing page for a quiz is ideal for two reasons. It's simple to promote your landing page via multiple channels. Two, it's a chance to share more details about your quiz, like:
- Who can take the quiz?
- A sneak peek of your quiz results
- What will users discover
- What do they receive in return?
- Astonishing reviews
Are you looking for an example of a landing page? Click here for the entire Ellany Lea's landing page.
Social media can be another method to promote your quiz.
Allie Marie added a link to her Instagram bio. But you don't need to stop there. It is also possible to create an article.
And don't forget to add your quiz to your website!
Include "Quiz" on the menu bar of your site and direct users to your landing page , or the quiz in itself.
One of the most effective strategies for marketing your quiz is making it readily available. It's as simple as posting links to your primary channels, and then sharing the quiz through social media posts as well as Facebook ads.
We're just about done with the quiz's tutorial. Didn't it seem easy?
Are you ready to create an interactive test?
If you've made it all the way all the way to the end, congrats! You're officially a quiz-making pro.
Interactive quizzes can help you deepen customer relationships collect audience data, and make another move towards reaching your dream-board worthy goals.
There is nothing stopping you right now.
Are you interested in working in conjunction with Concierge to get help setting up your quiz , and also learning about an Interact discount? Take a look at a video on the possibilities and ways to incorporate the Interact Quiz with your account. or book a complimentary 30 minute consultation with our expert quiz maker.
Guest Author: Jessica Pereira
